The document discusses various perspectives on design, including that design is both a verb and noun, involves style and usability, and is a way of thinking and approach to solving problems. It provides examples of how design can be used to address issues like reducing water consumption, improving sanitation, and creating more accessible transportation. Design thinking is described as aiming to bring people, business, and technology together meaningfully and starting with understanding users through empathy. It emphasizes prototyping, embracing failure, and taking an interdisciplinary approach to create experiences.

1. design as a
verb
noun

3. design as style + some usability

4. design is not so small

5. design as:
a way of thinking, an approach
to solving problems

6. reduce water botter consumption in US. manage e-
waste and discarded electronics to save the world.
improve sanitation in low income areas. increase
the number of registered bone marrow donors. bet-
ter connect food production and consumption. de-
sign an accessible election experience. improve re-
cruitment of potential participants in clinical trials
at U-M. increase availability of affordable learning
tools and services for students in the developing
world. create a multimodal system of transporta-
tion in major cities. restore vibrancy in cities and re-
gions facing economic decline (detroit). design an
ideal home for soldiers injured in the field. redesign-
ing the patient experience in hospitals. create envi-
ronments where students can explore, understand
and add their unique voice to the world. create em-
ployment in areas that have high unemployment

7. design is much bigger than just
style

8. design thinking aims to bring people, business & technology to-
gether in meaningful ways
Source: Institute of Design at Stanford

9. innovation?

10. design thinking aims to bring people, business & technology to-
gether in meaningful ways
HARMONIOUSLY
ED
SOLUTION
Source: Institute of Design at Stanford

11. design thinking starts with users

12. people
design thinking starts with users

13. “If I had asked people what they wanted, they would have said
faster horses.”
- Henry Ford

14. empathy

15. create
empathy

16. find inspiration at the edges,
embrace diversity

17. tell good stories

18. re define the problem
rethink recruitment at U-M
redesign UMClinicalStudies.org

19. everything
especially long held beliefs & assumptions

20. Source: ThinkBig Lab

22. prototype to think, prototype
to test

23. embrace failure, make good
mistakes

24. design experiences

25. design experiences
buy ticket get to the check in get through get to your check in fly
airport security gate again

26. Source: Institute of Design at Stanford

27. multi-disciplinary teams to inter-
disciplinary teams to
anti-disciplinary teams
Source: Institute of Design at Stanford

28. crazy -> radical (sometimes)

29. design is
making sense of things