This document discusses principles of design including unity, variety, balance, scale and proportion, rhythm, emphasis, and simplicity. It provides examples of how Wikipedia, Facebook, Sprite, and Google utilize these principles on their websites through things like uniform global presentation, use of color and fonts, splitting content left and right, large graphics with small text, slanted lines and diagonal photos, emphasizing words, and plain backgrounds with few icons.

1. Our Group Members
• Kenny Gavin
• Abby Spillane
• Laura Patriquin

2. Unity
Wikipedia uses unity by having all the
languages uniformly presented around the
globe.

3. Variety
This website uses Variety by utilizing many different colors and
fonts.

4. Balance
Facebook shows balance by being split up left to right—
with “facebook” and the phone graphic on the left, and the
login and sign up information on the right.

5. Scale & Proportion
This website shows scale and proportion by having a large graphic
on the left, followed by small text and information on the right.

6. Rhythm
Sprite’s website uses rhythm by having slanted lines and
diagonally cropped photos.

7. Emphasis
This website uses emphasis by placing a black box
behind “DESTROYS” in order to emphasize that word.

8. Simplicity
Google’s website uses simplicity by having a plain, white
background, and the only objects on the screen being these few
icons.