Here's the powerpoint presentation from Qwirk's first "Design on a Dime" event: how to brand your business on a budget.

1. Design on a dime How to get a solid brand with limited cash

2. Plan the foundation Business positioning Strategy and creative brief for branding Why? Because the outcome of these exercises should drive EVERYTHING you create and your customers are exposed to.

3. Positioning A Positioning Strategy Must Answer This Question: Why would I buy from you? By John Jantsch Answering the question above is the greatest marketing challenge facing the small business. Why would I buy from you is what your clients and potential clients constantly ask themselves when considering a purchase. Of course what they are really asking is "what's in it for me” http://www.ducttapemarketing.com/positioning_strategy.htm

4. Positioning Positioning: the battle for your mind By Al Ries, Jack Trout It’s 1984 and you’ve invented a new computer. You don’t even try to knock IBM from its position as a leader in computers for business people. Instead, you reposition the IBM PC as the square, boring, and hard-to-use computer for people who like accounting. In contrast, you position your invention as an easy-to-use computer for people who want to have fun. Say hello to Macintosh.

5. Positioning

6. Positioning becomes branding National example TACO BELL Think outside the bun. Local example 2 BY 2012 Live and let ride.

7. Creative brief and brand strategy The creative brief – begin with the end in mind http://www.fireinspiration.com/portfolio/success/logo-creative-brief/

8. Get a good logo www.logoworks.com www.logodesignguru.com www.logomojo.com www.99designs.com

9. Good design and common pitfalls Make my logo bigger I love gradients: print vs. web applications Arial (this is not a print font) Resist the Frankenstein approach to revisions

10. Define and produce collateral Identity packages Marketing components and sales collateral (how will you market and sell?) www.crowdspring.com www.99lines.com http://www.guru.com/

11. Define and produce collateral www.moo.com www.vistaprint.com www.psprint.com www.48hourprint.com

12. Build a web presence Know what’s out there Search Google Domains (Domai.nr) Usernames (KnowEm.com)

13. Master your domain Website/Blog Easy to find Easy to navigate Easy to maintain Tools CMS: Drupal, Joomla, WordPress (All free) Hosting: Rackspace, GoDaddy

14. Get listed Directories Google, Bing, Yahoo! www.yelp.com Local listings: Dispatch BizList www.getlisted.org Local social networks: Foursquare.com

15. Leverage social media Start by listening www.google.com/alerts search.twitter.com Check Facebook Find your audience www.flowtown.com Gmail

16. Be worth talking about.

17. Leverage social media Build a presence Facebook, LinkedIn, Twitter (if relevant) Use multimedia Photos: Flickr.com, Picasa.com Video: YouTube, Vimeo (Try Pixability) Stay on top of the conversation Postling.com, HootSuite.com, Tweetdeck

18. “80% of success is showing up.” picasaweb.google.com/lh/photo/NGZuCZ3r96c1HG7EFL0drQ

19. Just dive in. picasaweb.google.com/lh/photo/NGZuCZ3r96c1HG7EFL0drQ

20. Text my30to 88000.