Design life cycle
- 1. What are thefactors that affect a design’s longevity?
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- 4. Values are thebasic convictions an individual has. Values result in a specific mode of conduct which contributes to one’s desired end state of existence.
- 5. How are one’svalues established?
- 6. Values: Biology A significantportion of the values we hold is established in our early years – from parents, teachers, friends and others.
- 7. How do valuesaffect design longevity?
- 8. Design Life Cycle Values Values have Longterm Influence
- 9. Values have Influence Valueslay the foundation for the understanding of attitudes and stimulus because they influence one’s perception and behavior.
- 10. Values have Longevity Theprocess of questioning our values results in change, but more often reinforces the values we hold.
- 11. Values take Precedenceover Trend They are generally not fluid and flexible. They tend to be relatively stable and enduring.
- 12. Why is itimportant for designers to understand consumers’ values?
- 13. It helps designerswork backwards. And be able to determine an individual’s background by observing the values they display and vice versa.
- 14. It also helpsdesigners work forwards. It can be a valuable aid in explaining and predicting behavior
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- 16. Individuals’ values differbut tend to reflect the societal values of the period in which they grew up.
- 17. Consumers who startedearning money in the 1940s Background • Influenced by Great Depression and WWII Values • Believe in hard work • Tend to be loyal to authority • Terminal Values: Comfortable life and Family Security.
- 18. Consumers who startedearning money in the 1960s Background • Influenced by industrial revolution, civil rights, feminist movements, baby boom competition Values • Distrust authority • High emphasis on achievement and material success • View organizations as vehicles for their careers • Terminal Values: Sense of accomplishment and social recognition.
- 19. Consumers who startedearning money in the 1980s : Gen Xers Background • Grew up in prosperous times • Both parents have careers • MTV • Aids • Computers Values • Flexible values • Better life options • Achieve job satisfaction • Place importance on family and relationships • Place importance on money but will trade off for increased leisure time • Less willing to make personal sacrifices for employers • Terminal Values: true friendship, happiness and pleasure
- 20. Consumers who startedearning money in the 2000s : Nexters Background • Shaped by Globalization • Have high expectations • Strong self belief • Confident in their ability to succeed Values • Job hoppers – never ending search for ideals • Seek financial success • Enjoy team work • However highly self reliant • Terminal Values: freedom and a comfortable life
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- 22. Personality is thesum total of the ways that an individual reacts to and interacts with others.
- 23. How does personalityaffect design longevity?
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- 25. Why is itimportant for designers to understand consumers’ personalities?
- 26. When you understandwhy people react the way they do, you are able to determine what they will react to and design along those lines.
- 27. Understanding Personality - determinesones needs and triggers.
- 28. Projecting Personality - attractslike minded individuals
- 29. These like mindedindividuals can be grouped together and form what you call your Target Audience.
- 30. First steps ofthe Design Process Identify the target audience. Understand how different. personalities react within different situations. Determine the factors that cause them to react that way.
- 31. Understanding why peoplereact the way they do.
- 32. Means understanding what exertspressure on people.
- 33. Factors that exertpressure on our Personality - Culture (norms, attitudes, values passed down) - Early Conditioning - Norms amongst family - Friends and Social Groups Our Environment
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- 35. What is aTrend?
- 36. Trends are dominantand prevailing mindsets or habits in society over a particular period of time. A general tendency or inclination.
- 37. Trends shift anddo not remain stationary over time or place.
- 38. How do trendsaffect design longevity?
- 39. Design Life Cycle Trend Trends have Shortterm Influence
- 40. Why is itimportant for designers to take into consideration current trends?
- 41. Trends reflect whatpeople are thinking on a daily basis.
- 42. Trends reflect shortterm needs and current interest.
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- 44. Your Competition areones that service similar primary needs.
- 45. Competition results inComparison.
- 46. For Eg; Googleis Yahoo’s direct Competition.
- 47. How does competitionaffect design longevity?
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- 49. Competition pushes youto differentiate.
- 50. Competitive differentiation helps youstay on top.
- 51. It helps designerswork against type. It encourages tactility and problem solving.
- 52. Design is essentiallythe process of designing a solution for a problem.
- 53. How do Idesign something that has longevity?
- 54. Find a balancebetween Long term influences Short term influences Values Personality Trends Competition
- 55. This Balance helpsdesigners understand needs and create something people can relate to. Something people want. And something that improves their lives.