Design is thinking made visual
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wafaThe document discusses the key elements and principles of design. It notes that design involves planning and creating visual representations of objects or concepts. Good design balances fulfilling and challenging expectations by using basic visual elements like form, content, arrangement, light, and color to communicate concepts in a way that seduces, convinces, or inspires viewers. An example given is the distinctive triangular shape of the Flatiron Building in New York, which was designed in 1910.
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Design is thinking made visual
- 1. Saul Bass – “Design is thinking made visual” 1958
- 2. Our brain is always working (even in sleep). Ian Cunningham 2008
- 4. Design is communication of concepts and ideas
- 5. Design: (verb) means plan machine, building, or other object and make a detailed drawing of it from which it can be made.
- 6. Visual: means relating to sight, or to things that you can see.
- 12. Good design simultaneously challenges and fulfills expectations
- 13. Basic elements of visual communication are form, content, arrangement, light, and colour. The emotions that drive visual communication are seduction - conviction - inspiration.
- 16. The man with the golden arm poster, accessed 07/08/2009 http://veganfishtacos.wordpress.com/2008/07/28/saul-bass/
- 17. Notes on Visual and interaction design, website, accessed 09/08/2009, http://www.valcasey.com/
- 18. Principle of Good Design: An Introduction, Website, accessed 09/08/2009, Principles of Good Design: An Introduction, Lesson #1
- 19. Logic +Emotion: Design/Experience Design, Website, accessed 09/08/2009, http://darmano.typepad.com/logic_emotion/designexperience_design/
- 20. Child sleeping . play, accessed 09/08/2009, child-sleeping video large
- 21. Saul bass and vertigo poster critique,website,accessed 09/08/2009, http://www.unc.edu/~bretd/222week4.htm
- 22. The flat iron building,accessed 09/08/2009, flat iron building new york
- 23. MSNBC Feeds iPhone,accessed 09/08/2009, iphone