Apresentação feita no 2º EBAI - Encontro Brasileiro de Arquitetura de Informação. Fala sobre conceitos de design centrado no usuário e limitações na aplicação dos resultados obtidos em pesquisas com usuários em projetos comerciais.
Palestra sobre design centrado do usuário realizada junto com meu colega de AG2 Guilherme Dienstmann para a equipe de internet do Bradesco.
A idéia foi contextualizar o público sobre o que está acontecendo com a internet e mostrar a importância de deixar o usuário no centro do seu projeto. Para isto explicamos em forma de caça ao tesouro o caminho que as empresas devem percorrer para produzirem seus sites.
Material utilizado nos workshops do módulo "Fundamentos de UX"no Circuito Oeste de Startups 2015 promovido pelo SEBRAE-PR.
O evento traz uma série de capacitações e eventos para apoiar empreendedores a sair da ideia e construir sua própria startup. Os inscritos recebem apoio técnico, mentorias, consultorias, conhecem outros empreendedores e podem até conseguir um investidor.
Design Centrado em Usuários (UCD) em grandes e pequenas empresasThiago Esser
Lightning talk apresentada no Interaction South America 2013, em Recife. 13/11/2013 (http://isa.ixda.org/2013/).
Ver o video em: https://www.youtube.com/watch?v=T5VPZEyXj84
Ao elaborar essa palestra, percebia que a realidade das empresas por onde passei influenciava diretamente na implementação de práticas centradas no usuário. Cultura, pessoas, estratégia são fatores que jogam a favor ou contra essas práticas, e o valor das delas nunca á algo totalmente dado.
Palestra sobre design centrado do usuário realizada junto com meu colega de AG2 Guilherme Dienstmann para a equipe de internet do Bradesco.
A idéia foi contextualizar o público sobre o que está acontecendo com a internet e mostrar a importância de deixar o usuário no centro do seu projeto. Para isto explicamos em forma de caça ao tesouro o caminho que as empresas devem percorrer para produzirem seus sites.
Material utilizado nos workshops do módulo "Fundamentos de UX"no Circuito Oeste de Startups 2015 promovido pelo SEBRAE-PR.
O evento traz uma série de capacitações e eventos para apoiar empreendedores a sair da ideia e construir sua própria startup. Os inscritos recebem apoio técnico, mentorias, consultorias, conhecem outros empreendedores e podem até conseguir um investidor.
Design Centrado em Usuários (UCD) em grandes e pequenas empresasThiago Esser
Lightning talk apresentada no Interaction South America 2013, em Recife. 13/11/2013 (http://isa.ixda.org/2013/).
Ver o video em: https://www.youtube.com/watch?v=T5VPZEyXj84
Ao elaborar essa palestra, percebia que a realidade das empresas por onde passei influenciava diretamente na implementação de práticas centradas no usuário. Cultura, pessoas, estratégia são fatores que jogam a favor ou contra essas práticas, e o valor das delas nunca á algo totalmente dado.
Video: https://www.youtube.com/watch?v=Lka7nsDsZk8
There’s real evidence that Agile software engineering projects work better than waterfall. In Silicon Valley, Agile is the de-facto standard for innovating new products. But an Agile project needs good product management and good UX design to succeed. Fitting UX in with product management and Agile can be uncomfortable for UX designers. Once you get it, though, you’ll never want to work any other way. We’ll look at:
- Why Agile works well for innovation and for software delivery
- What product management is and why your software product can’t succeed without it
- The different product phases: Discover, expand and exploit
- The role of UX in each phase
- Setting up hypotheses and metrics to keep Agile teams on track
An analysis of novel business practices (Technology in the corporate world) Roberto Gregoratti
An investigation of the role of technology in corporate world for the creation of more efficient, newer business practices and models on the side of production, communication, finances and more.
This presentation was prepared as part of a University project and is therefore protected by copyright, held by myself and fellow classmates. Partial or total reproduction is unauthorised without prior consent, please contact me if you wish to use this material.
This presentation, given at Refresh Boston, provides a short introduction to the Agile development process and reviews current design and UX practices. It examines whether Agile can work without hindering the creative process, highlighting the reasons why developers like Agile, the problems Agile poses for designers, and the ways teams can mitigate some of these issues. Lastly, the presentation reviews techniques integrated Agile development and design teams use, and evaluates which methods have worked and where they can be refined.
Neel Banerjee of Urban Airship and Gene Ehrbar of ISITE Design discuss strategy and tips for making digital disruption a part of business large and small.
Neel Banerjee of Urban Airship and Gene Ehrbar of Connective DX discuss strategy and tips for making digital disruption a part of business large and small.
The world as we see today is a great feat of engineering. Without engineering there won’t be any cities or landscape to view. Any structure other than a simple hut will be impossible to build.
Design for Business Impact - Increase Your ROI & VelocityChloë Bregman, CSPO
In this age of business, the speed and quality of a company’s execution matters more than ever before. Design has earned a seat at the executive table and in part because of this designers need the tools to articulate their business impact. It’s important to design in such a way that realistically looks at the potential impact (ROI) and creates consistent design velocity for a company. It’s important that we set certain expectations when setting up a company to increase our chances of success.
In this talk, Chloë will teach you how to optimize the design process to rapidly ship products. We will explore what ROI and design velocity are then look at how a growth mindset and power of not knowing are the key to acceleration. Based on this key we will discuss the culture, team structure, processes, technology and tools that empower us to generate business impact. We all want to be more effective at our jobs. You will come away with a framework to help you design as an individual, team leader or organization.
Who is this talk for:
Designers who want to understand how they can think about design to achieve their goals faster in a more powerful way as well as articulate the value of and advocate for what they are working on to people outside of the design team.
Design managers, executives and senior level designs interested in manifesting team environments that create high quality design work while maximizing the impact of design on the business.
Startup founders who want to incorporate design thinking into their organization in a way that catalyzes the realization of business goals across all areas of the organization.
C.E.S.A.R - a private, non-profit and self sustainable center that innovates in products, services and companies with Information and Communication Technologies (ICTs). Since its foundation in 1996, the center helps companies throughout the innovation life cycle - from the study of contexts, design and prototyping ideas, to developing solutions in various sectors.
UX SA Conference 2015: Innovation Toolkit Phil Barrett
Uber, AirBnB, Wayz, SnapScan, WhatsApp, SnapChat… Those are some of the early winners in the wave digital change that’s sweeping the world. Those companies have innovated further, quicker than competitors and they’ve done it so well that the services they deliver seem “obvious” in hindsight. But to compete with them, and whatever comes next, your organisation is going to have to do something even more awesome.
It might not be very pretty.
Leading an organisation through the realities of innovation is hard. Organisations are typically well adapted to doing what they do, they way they’ve always done it. Real, transformative innovation asks them to leave that behind. It feels equal parts crazy and terrifying. It needs focus, nerve, and yet also heaps of humility.
It helps if you know where you are, secure the time and support you need to succeed, use good ideation methods and conduct proper experiments.
In this 90 minute session we’ll draw on techniques from the world of lean startup and design thinking and look at:
- Some words you can use to get managers to tackle innovation
- How to structure and negotiate the right space for innovation to succeed in your organisation
- Techniques to maximise the chances of generating amazing ideas
- How to deal with differences of opinion and prioritise the right choices
- How to think and talk about experiments and failure
Prototyping is not a new concept, but the role it plays in the design process has changed dramatically in the last few years. Proliferation of agile methods and the grassroots nature of design thinking have opened up new opportunities where research and design happen simultaneously. New tools for building digital prototypes have given design teams numerous options from very simple demos to complex proof of concepts.
The Devbridge Design team shares their experience and explore cases where prototyping has driven the design and research process. With varying levels of complexity and fidelity, each has had a different outcome.
IxDA October Event: Prototyping Approaches and OutcomesIxDA Chicago
Prototyping is not a new concept, but the role it plays in the design process has changed dramatically in the last few years. Proliferation of agile methods and the grassroots nature of design thinking have opened up new opportunities where research and design happen simultaneously. New tools for building digital prototypes have given design teams numerous options from very simple demos to complex proof of concepts.
Learn about the Devbridge Design team's experience as they explore cases where prototyping has driven the design and research process. With varying levels of complexity and fidelity, each has had a different outcome.
Video: https://www.youtube.com/watch?v=Lka7nsDsZk8
There’s real evidence that Agile software engineering projects work better than waterfall. In Silicon Valley, Agile is the de-facto standard for innovating new products. But an Agile project needs good product management and good UX design to succeed. Fitting UX in with product management and Agile can be uncomfortable for UX designers. Once you get it, though, you’ll never want to work any other way. We’ll look at:
- Why Agile works well for innovation and for software delivery
- What product management is and why your software product can’t succeed without it
- The different product phases: Discover, expand and exploit
- The role of UX in each phase
- Setting up hypotheses and metrics to keep Agile teams on track
An analysis of novel business practices (Technology in the corporate world) Roberto Gregoratti
An investigation of the role of technology in corporate world for the creation of more efficient, newer business practices and models on the side of production, communication, finances and more.
This presentation was prepared as part of a University project and is therefore protected by copyright, held by myself and fellow classmates. Partial or total reproduction is unauthorised without prior consent, please contact me if you wish to use this material.
This presentation, given at Refresh Boston, provides a short introduction to the Agile development process and reviews current design and UX practices. It examines whether Agile can work without hindering the creative process, highlighting the reasons why developers like Agile, the problems Agile poses for designers, and the ways teams can mitigate some of these issues. Lastly, the presentation reviews techniques integrated Agile development and design teams use, and evaluates which methods have worked and where they can be refined.
Neel Banerjee of Urban Airship and Gene Ehrbar of ISITE Design discuss strategy and tips for making digital disruption a part of business large and small.
Neel Banerjee of Urban Airship and Gene Ehrbar of Connective DX discuss strategy and tips for making digital disruption a part of business large and small.
The world as we see today is a great feat of engineering. Without engineering there won’t be any cities or landscape to view. Any structure other than a simple hut will be impossible to build.
Design for Business Impact - Increase Your ROI & VelocityChloë Bregman, CSPO
In this age of business, the speed and quality of a company’s execution matters more than ever before. Design has earned a seat at the executive table and in part because of this designers need the tools to articulate their business impact. It’s important to design in such a way that realistically looks at the potential impact (ROI) and creates consistent design velocity for a company. It’s important that we set certain expectations when setting up a company to increase our chances of success.
In this talk, Chloë will teach you how to optimize the design process to rapidly ship products. We will explore what ROI and design velocity are then look at how a growth mindset and power of not knowing are the key to acceleration. Based on this key we will discuss the culture, team structure, processes, technology and tools that empower us to generate business impact. We all want to be more effective at our jobs. You will come away with a framework to help you design as an individual, team leader or organization.
Who is this talk for:
Designers who want to understand how they can think about design to achieve their goals faster in a more powerful way as well as articulate the value of and advocate for what they are working on to people outside of the design team.
Design managers, executives and senior level designs interested in manifesting team environments that create high quality design work while maximizing the impact of design on the business.
Startup founders who want to incorporate design thinking into their organization in a way that catalyzes the realization of business goals across all areas of the organization.
C.E.S.A.R - a private, non-profit and self sustainable center that innovates in products, services and companies with Information and Communication Technologies (ICTs). Since its foundation in 1996, the center helps companies throughout the innovation life cycle - from the study of contexts, design and prototyping ideas, to developing solutions in various sectors.
UX SA Conference 2015: Innovation Toolkit Phil Barrett
Uber, AirBnB, Wayz, SnapScan, WhatsApp, SnapChat… Those are some of the early winners in the wave digital change that’s sweeping the world. Those companies have innovated further, quicker than competitors and they’ve done it so well that the services they deliver seem “obvious” in hindsight. But to compete with them, and whatever comes next, your organisation is going to have to do something even more awesome.
It might not be very pretty.
Leading an organisation through the realities of innovation is hard. Organisations are typically well adapted to doing what they do, they way they’ve always done it. Real, transformative innovation asks them to leave that behind. It feels equal parts crazy and terrifying. It needs focus, nerve, and yet also heaps of humility.
It helps if you know where you are, secure the time and support you need to succeed, use good ideation methods and conduct proper experiments.
In this 90 minute session we’ll draw on techniques from the world of lean startup and design thinking and look at:
- Some words you can use to get managers to tackle innovation
- How to structure and negotiate the right space for innovation to succeed in your organisation
- Techniques to maximise the chances of generating amazing ideas
- How to deal with differences of opinion and prioritise the right choices
- How to think and talk about experiments and failure
Prototyping is not a new concept, but the role it plays in the design process has changed dramatically in the last few years. Proliferation of agile methods and the grassroots nature of design thinking have opened up new opportunities where research and design happen simultaneously. New tools for building digital prototypes have given design teams numerous options from very simple demos to complex proof of concepts.
The Devbridge Design team shares their experience and explore cases where prototyping has driven the design and research process. With varying levels of complexity and fidelity, each has had a different outcome.
IxDA October Event: Prototyping Approaches and OutcomesIxDA Chicago
Prototyping is not a new concept, but the role it plays in the design process has changed dramatically in the last few years. Proliferation of agile methods and the grassroots nature of design thinking have opened up new opportunities where research and design happen simultaneously. New tools for building digital prototypes have given design teams numerous options from very simple demos to complex proof of concepts.
Learn about the Devbridge Design team's experience as they explore cases where prototyping has driven the design and research process. With varying levels of complexity and fidelity, each has had a different outcome.
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https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
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Design centrado no usuário e as limitações do mercado de produtos interativos
1. DESIGN CENTRADO NO USUÁRIO
E AS LIMITAÇÕES
DO MERCADO DE PRODUTOS INTERATIVOS
EDUARDO LOUREIRO | MAPA DIGITAL / PUC-MINAS
EDUARDOLOUREIRO.COM MAPADIGITAL.NET DESIGNDEINTERACAO.COM.BR
23. FOCO NAS PESSOAS - ORIGEM NA
ERGONOMIA
EVOLUÇÃO DOS PRODUTOS TECNOLÓGICOS
FERRAMENTAS, MÁQUINAS, TAREFAS, TRABALHO
E AMBIENTE
SEGUNDA GUERRA (ARMAS CARAS)
28. “FILOSOFIA EM QUE SE COLOCA O
USUÁRIO NO CENTRO DO PROCESSO DE
DESENVOLVIMENTO.”
- JEFFREY RUBIN
29. DESIGN CENTRADO NO USUÁRIO -
PRINCÍPIOS
FOCO NAS PESSOAS QUE USAM O PRODUTO
DESDE O INÍCIO DO PROJETO
VALIDAÇÃO DO QUE ESTÁ SENDO FEITO
DESIGN ITERATIVO
37. REGRAS DE NEGÓCIOS
PADRÕES ENGESSADOS
RESISTÊNCIA A PESQUISAS
USUÁRIO EXCLUÍDO
38. “[...] OS MODELOS DE NEGÓCIOS NÃO
FALAM EM USUÁRIO FINAL. FALA-SE EM
CLIENTE, STAKEHOLDER, PROVEDOR DE
REQUISITOS, MAS RARAMENTE FALA-SE
CLARAMENTE DO FULANO QUE VAI USAR.
[...]”
- PAULO MELO (PESQUISADOR DA EXPERIÊNCIA DO
USUÁRIO - C.E.S.A.R)
40. O IMPACTO DAS LIMITAÇÕES
FRUSTRAÇÃO NA EQUIPE
QUEDA DA QUALIDADE DA EXPERIÊNCIA DO
USUÁRIO
PREJUÍZO
41. “[...] NÃO EXISTE TRABALHO SEM
LIMITAÇÕES. SE NÃO TÊM LIMITAÇÕES,
ESTAMOS FALANDO DE OUTRA COISA.
ESTAMOS FALANDO DE ARTE.”
- SILVIA MELO (COORDENADORA DE ARQUITETURA DE
INFORMAÇÃO – AGÊNCIA CLICK)
47. “BUSCO ADAPTAR OS MÉTODOS DE
PESQUISA, BEM COMO NEGOCIAR E
PRIORIZAR OS RESULTADOS. ISSO É
ESSENCIAL PARA O PROFISSIONAL DE
EXPERIÊNCIA DO USUÁRIO, QUE PRECISA
PENSAR NA INTERSEÇÃO DAS ESFERAS
USUÁRIO, NEGÓCIOS E TECNOLOGIA.”
- FELIPE LEVI (PESQUISADOR DA EXPERIÊNCIA DO
USUÁRIO - C.E.S.A.R)
50. “[...] COM O MÍNIMO DE RECURSOS JÁ É
POSSÍVEL, POR EXEMPLO, ORGANIZAR
ALGUNS TESTES COM PROTÓTIPOS EM
PAPEL E OBTER FEEDBACK SUBSTANCIAL,
ANTES MESMO DE QUALQUER ESFORÇO DE
IMPLEMENTAÇÃO DE CÓDIGO TER SIDO
INICIADO.”
- FELIPE LEVI (PESQUISADOR DA EXPERIÊNCIA DO
USUÁRIO - C.E.S.A.R)
51. INVESTIR EM PESQUISA É:
EMBASAR OS SOLUÇÕES EFICIENTES E
PROJETOS ADEQUADAS
PESSOAS
SUCESSO COMERCIAL
SATISFEITAS
52. “[...] O INVESTIMENTO EM DCU SE
CONSOLIDA COMO UMA ESTRATÉGIA
LUCRATIVA QUANDO PENSAMOS EM
INTERAÇÕES DE LONGO PRAZO ENTRE
MARCAS E CONSUMIDORES.”
- DANIEL SOUZA (ARQUITETO DE INFORMAÇÃO E
DESIGNER DE INTERAÇÃO - KNOWTEC)
53.
54. CRÉDITOS DAS FOTOS:
WILL LION - HTTP://WWW.FLICKR.COM/PHOTOS/WILL-LION/2595497078/
RENÉ CARDILLO - HTTP://WWW.FLICKR.COM/PHOTOS/MILPERNAS
JULIANA S.
HTTP://WWW.FLICKR.COM/PHOTOS/PERSPECTIVA/186590085/
HERNAN MIRANDA DELPINO
HTTP://WWW.FLICKR.COM/PHOTOS/MIRANDELPINO/2268514829/
MANUEL NIEDERL
HTTP://WWW.FLICKR.COM/PHOTOS/MANUEL_NIEDERL/2379227073/