The document discusses design concepts and the role of designers. It defines design as solving problems using objects to sell ideas and brands, while serving society and culture. A designer is both a technician and artist, using their skills to evoke emotions. The document also provides a brief history of design, noting influences from traditional crafts, art nouveau, Japan and other cultures. It highlights the Bauhaus period in the 20th century and how design has evolved with electronic devices, interfaces, and new needs.