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Desicion making package picker1
- 2. 2 We Have 3 Brains The old brain The mid brain The new brain Although we have three different brain systems, they are all connected and interrelated.
- 3. 3 We Have 3 Brains Much of our processing of the old and mid brain accurse outside of our conscious awareness. The part of our brain processing that we are aware of happens in the new brain.
- 4. 4 Most of our decision-making and behavior is governed by unconscious processing.
- 6. 6 Your unconscious is smarter and faster than your conscious mind We are often unaware of the reasons for our own behavior. We often don’t know why we do the things we do. But we are quick to make up a reason that we actually believe, even though it’s not true.
- 7. 7 We Are More Satisfied With Our Choice It seems that if we make our choice unconsciously, without conscious processing, then we stick with it over time. If we spend more time and logically analyze why we’re choosing what we’re choosing , we’re less satisfied over time with our choice.
- 8. 8 “ Irrational behaviors are consistent and predictable Prof. Dan Ariely,
- 9. 9 Relative Thinking Decision Making - Irrational Behavior 84% chose the third option vs. 68% without the decoy option
- 10. 10 Inferior option Decision Making - Irrational Behavior The fact that inferior option exist makes the better option to look superior.
- 11. 11 Anchoring Establish a baseline for the "adjustment" that will make the regular items more appealing. Decision Making
- 12. 12 The Cost of Zero Cost Zero/free is a source of irrational excitement and the most powerful ways to trigger behavior. Decision Making
- 13. 13 Context Set Perception The appearance of the place of purchase will have a significant impact on the prices people will be willing to pay. Investing in a web design can yield more than just "looking good" to the bottom line. Decision Making
- 14. 14 Descending Order Expose users to the high pricing plans Decoy Pricing Deflect focus off the highest pricing plan Highlight the Middle Plan The power of “Unlimited” Downplay the Free Plan Soften the Pricing Tricks For Designing Pricing Page No Dollar Sign Payment triggers pain - associated with the money signs The Number Play (numerals 9 and 5 ) Using Superscripts Strikethroughs forAbsent Features Show users what they don’t get Include FAQ at the Bottom
- 15. 15 What is the target behavior that we want the users to engage in? Effective message that will make users to : Upgrade to yearly plans Upgrade to expensive package Users will be satisfied with their choice. To be honest and fair.
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- 27. 27 “ Most of the decisions are not residing within us, they residing by the person who designs the form. The person who designs the form will have huge influence on what you end up doing.Prof. Dan Ariely,