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LUTA. Fight, training & street wear
                        Luke Dowdney, Adam Thorpe, Rebecca Last
                        Bringing together real fight performance,
                        favela style and a genuine social mission
                        Supporting the young champions of Fight for Peace
                        Design Against Crime Research Centre, Socially Responsive Art and Design Hub
                        University of the Arts London
                        LUTA. www.luta.co.uk




Friday, 29 April 2011
In 2000, in the favela of Complexo da Maré in Rio de Janeiro, Brazil, a small boxing club
     called Luta Pela Paz (Fight for Peace) was founded. Like most favela communities, Maré is
     divided by heavily armed drug factions and residents are plagued by daily gun violence,
     social exclusion and economic hardship. Fight for Peace (FFP) offered a “way out” for
     young people who wanted a different future. Over time this small boxing club has grown
     into a multi-combat sport and education Academy, creating champions both in and out of
     the ring. In 2007 Fight for Peace opened a second Academy in North Woolwich, East
     London. During 2011, Fight for Peace will be training partner organisations to run Fight for
     Peace programmes in Colombia, Uganda, Los Angeles and Canada. FFP is an
     international charity that relies on funding to continue its work.




Friday, 29 April 2011
LUTA is a social enterprise, committed to sharing its profits with Fight for Peace
     International, a global charity that promotes the use of boxing and martial arts training
     combined with education and personal development programmes to help young people in
     communities that experience crime and violence. LUTA is born of Real Strength and that
     means recognising and supporting those young people who overcome adversity to become
     champions both in and out of the ring. LUTA was created by the founder of Fight for Peace,
     and after ten years of working in the favela, he wants to keep supporting young people
     growing up in communities that experience crime and violence.


Friday, 29 April 2011
Working with the Socially Responsive Design Hub at Central Saint Martins College of Art
     and Design and Vexed Design, LUTA have developed and integrated a co-design process
     into their business. Fightwear and trainingwear are developed and tested in collaboration
     with LUTA Ambassadors, champion fighters that give their time to support the activities of
     Fight for Peace. Lifestyle clothing is co-designed with young designers from the favelas of
     Rio. Both these groups contribute their expertise to develop original apparel that represents
     ‘real strength’. The ‘real strength’ needed to never quit in the face of adversity. To put in the
     hours and stand tall despite the hardships that the favela can hold. The LUTA collection is
     available at www.luta.co.uk. 50% of profits go to Fight for Peace.




www.luta.co.uk

Friday, 29 April 2011

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Desi sforum luta

  • 1. LUTA. Fight, training & street wear Luke Dowdney, Adam Thorpe, Rebecca Last Bringing together real fight performance, favela style and a genuine social mission Supporting the young champions of Fight for Peace Design Against Crime Research Centre, Socially Responsive Art and Design Hub University of the Arts London LUTA. www.luta.co.uk Friday, 29 April 2011
  • 2. In 2000, in the favela of Complexo da Maré in Rio de Janeiro, Brazil, a small boxing club called Luta Pela Paz (Fight for Peace) was founded. Like most favela communities, Maré is divided by heavily armed drug factions and residents are plagued by daily gun violence, social exclusion and economic hardship. Fight for Peace (FFP) offered a “way out” for young people who wanted a different future. Over time this small boxing club has grown into a multi-combat sport and education Academy, creating champions both in and out of the ring. In 2007 Fight for Peace opened a second Academy in North Woolwich, East London. During 2011, Fight for Peace will be training partner organisations to run Fight for Peace programmes in Colombia, Uganda, Los Angeles and Canada. FFP is an international charity that relies on funding to continue its work. Friday, 29 April 2011
  • 3. LUTA is a social enterprise, committed to sharing its profits with Fight for Peace International, a global charity that promotes the use of boxing and martial arts training combined with education and personal development programmes to help young people in communities that experience crime and violence. LUTA is born of Real Strength and that means recognising and supporting those young people who overcome adversity to become champions both in and out of the ring. LUTA was created by the founder of Fight for Peace, and after ten years of working in the favela, he wants to keep supporting young people growing up in communities that experience crime and violence. Friday, 29 April 2011
  • 4. Working with the Socially Responsive Design Hub at Central Saint Martins College of Art and Design and Vexed Design, LUTA have developed and integrated a co-design process into their business. Fightwear and trainingwear are developed and tested in collaboration with LUTA Ambassadors, champion fighters that give their time to support the activities of Fight for Peace. Lifestyle clothing is co-designed with young designers from the favelas of Rio. Both these groups contribute their expertise to develop original apparel that represents ‘real strength’. The ‘real strength’ needed to never quit in the face of adversity. To put in the hours and stand tall despite the hardships that the favela can hold. The LUTA collection is available at www.luta.co.uk. 50% of profits go to Fight for Peace. www.luta.co.uk Friday, 29 April 2011