Fight for Peace was founded in 2000 in Rio de Janeiro, Brazil to offer disadvantaged youth an alternative to gang violence through boxing and martial arts training combined with education. It has since expanded to London and plans to partner with organizations in other countries. LUTA is a social enterprise that was created to support Fight for Peace through apparel sales, with 50% of profits going to the charity. LUTA develops clothing in collaboration with fighters and designers from the favelas to represent the strength needed to overcome adversity.