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Problem statement
Stakeholder
NEEDS A WAY TO
(describe person using empathetic language) (needs are VERBS)
DO
SAY
THINK
FEEL
BECAUSE
InsightNeed
STAKEHOLDER
Insights
Design Thinking Action Lab 2013
"Most days I wonder if anyone would notice if I did not come to work for
days in a row"
"This is the case with all the analysts who have joined with me"
"There is no clarity in what needs to be done"
"I expected to shadow an analyst and learn from them"
"I am the first MBA candidate that they have picked"
"I wonder sometimes if all they expect out of me is to do
programming"
"... Just by doing clerk work to my manager how do I learn
the domain inorder to provide solutions to clients"
"I wish there was more challenging work"
"I have to make them realize that you treat
management graduates differently from your
engineering graduates"
* She deserves more
* She wants an avenue in her job to showcase her skills that she had
learnt
* She wants to differentiate herself from the technology graduates
* She might have to give up and just start programming
* There is no use in talking to her managers, because they
think that she already is better off than most new joinees
* She needs training to be a business analyst
* Distraught - seeing no future
* Fear - of not making it
* Lost - no good guidance mechanism
Amla is a 22 year old management graduate use her management education and showcase
who has recently joined a large technology her skills to channel her growth as an analyst
company in India in her company
* Logins into her company learning system to find courses that helps her
become a business analyst
* Scours the internet to find material to learn concepts in her domain
* Creates profiles of clients and competitors
*
she feels that the company does not have a
culture of recruiting and grooming business
analysts
There is a big gap between her expectations
and the company's expectations of her
The company is not having a plan inorder to
groom business analyst
There seems to be no defined career paths for
business analyst
She might want a role model which is missing
in this scenario

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Desgin thinking empathy map - education to career transition

  • 1. Problem statement Stakeholder NEEDS A WAY TO (describe person using empathetic language) (needs are VERBS) DO SAY THINK FEEL BECAUSE InsightNeed STAKEHOLDER Insights Design Thinking Action Lab 2013 "Most days I wonder if anyone would notice if I did not come to work for days in a row" "This is the case with all the analysts who have joined with me" "There is no clarity in what needs to be done" "I expected to shadow an analyst and learn from them" "I am the first MBA candidate that they have picked" "I wonder sometimes if all they expect out of me is to do programming" "... Just by doing clerk work to my manager how do I learn the domain inorder to provide solutions to clients" "I wish there was more challenging work" "I have to make them realize that you treat management graduates differently from your engineering graduates" * She deserves more * She wants an avenue in her job to showcase her skills that she had learnt * She wants to differentiate herself from the technology graduates * She might have to give up and just start programming * There is no use in talking to her managers, because they think that she already is better off than most new joinees * She needs training to be a business analyst * Distraught - seeing no future * Fear - of not making it * Lost - no good guidance mechanism Amla is a 22 year old management graduate use her management education and showcase who has recently joined a large technology her skills to channel her growth as an analyst company in India in her company * Logins into her company learning system to find courses that helps her become a business analyst * Scours the internet to find material to learn concepts in her domain * Creates profiles of clients and competitors * she feels that the company does not have a culture of recruiting and grooming business analysts There is a big gap between her expectations and the company's expectations of her The company is not having a plan inorder to groom business analyst There seems to be no defined career paths for business analyst She might want a role model which is missing in this scenario