What are the technology stacks that need to be in place to achieve digital success in real estate? Here's a look at the live presentation of Abhishek Rungta from the 'Digital Success for Real Estate' event in Kolkata, India.

1. Demystifying The
Real Estate Tech Stack

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Car Looks Beautiful
But Has No Value
Without A
Powerful Engine

3. The Engine Looks Dirty,
But It Is The Core
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You Need
Digital Engineers
Who Understand &
Drive Value

5. Our PACK Assessment Model
Are You Ready For Digital Campaign?
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KPI
Campaigns
Accelerator
Platform
Metrics
Social Ads, Facebook Apps,
Google Search Ads
ERCRMP, Marketing, Automation
Website, Landing Pages, Mobile
Compatibility, Site Optimisation, Social Media,
Paid Ads – Branding, Emailers
The must haves, you need a strong
foundation to run your campaign.
The catalyst multiplies the ROI
by accelerating growth.
The growth engine innovative, full
cycle campaign to driven ROI.
Campaigns (C) are built over Platforms(P) and catalyzed through Accelerators(A).
KPI’s(K) keeps the business objective driven.
Measure and Improve

6. Mini Sites
Defining Brands Purpose
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VV
SS

7. Why Landing Pages Are
Awesome
But You Need To
Keep It Simple
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Performance
Marketing
Content
Marketing
Landing
Pages
Technical
Wizardry

8. The World Is A
Big A/B Test!
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Landing Page
VV
SS
Control Variation Lost 15%

9. Benefits Of
CRM
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Improved
Customer Relations
Increase
Customer Revenue
Understand Each
Customer
Unique Needs
Documentation
& Reporting
Knowledge
Sharing
Better
Internal
Communication
Optimize Sales
& Marketing
Maximimize
Organizational
Performance
21
3
4
56
7
8

10. Marketing Automation Is Not For Lazy People
But For Marketers Who Want
To Improve Their ROI
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12. CRM Fails Without
Marketing Automation
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Unify
Two Funnels Users
Customer Relationship Management
Marketing
Sales
Support
Acquire Maintain/Grow Retain/Recapture
Marketing
Automation
Customer Relationship
Management

13. Speed Is The King &
Security Its Queen
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web users give up after 3 sec
mobile users give up after 5 sec
users never come back after a bad experience
43%
74%
88%
0.7 sec
Media Load Time
For AMP
22.0 sec
Median Load Time
For Non- AMP
VV
SS

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15. Abhishek Rungta
talash@indusnet.co.in
Thank You