This document summarizes the readership demographics and analytics of the NYParenting.com website. It provides the following key details: - The readership is primarily female (95.6%), between ages 25-44 (83%), and has a household income over $100,000 (68%). - Readers frequently use ads in parenting publications to make shopping decisions (82%). - Many reader households have young children under age 5 (55%) or between ages 5-12 (71%). - On average, the website receives 8,800 monthly unique visits and 18,000 average page views/impressions per month. The average ad click-through rate is 0.6%.