1. PRESENTED BY:-
BHUBNESHWAR PANDAYA

2. According to D. Ericsson D.C.M. is a natural
next step in the evolution of the Supply
Chain Management concept based on the
necessity for adaption to changing external
and internal conditions and the availability of
new tools.

3. It involves
 Customer relationship management
 Extended supply chain management

4.  Supply chains in response to demand signals
 Pull Technique
 Collaboration
 Four Level Model
Reacting
Anticipating
collaborating
Orchestrating

5. Companies have to deal with three condisions:
 Alignment ( create shared incentives)
 Agility (respond quickly to short –term
change)
 Adaptability (adjust design of supply chain)

6. There are five commonly made
misconception of DDSN.
1. Companies might think they are demand
driven because they have a good forecast
of their company.
2. They have implemented lean
manufacturing.
3. They have great data on all their
customers.
4. They think it is a technology project and
the

7. corporate forecast is a demand visibility signal.
5. They have a better view of customers demand.

8. An important component of D.D.S.N. is D.D.M.
D.D.M. gives customers the opportunity to say
What they want
where
and when

9.  Emphasis on consumer pull
 Out of stock situation
 Falsify data collected
 O.O.S. rate is 8%., under sales promotion
30%

10. Corsten and Gruen gave key factor for lowering
O.O.S.- rates:
 Data accuracy
 Forecast and order accuracy
 Order quantity
 Replenishment
 Capacity (time supply)
 Capacity (packout) and Planogram compliance
 Shelf replenishment

11. System support processes leads ti the new
technology Extreme transaction processing.
Allows to process the huge amount of data
in real time providind information for store
managers, shelves managers and the supply
chain.

12. Thank you