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- 1. Finally Everyone Has a Good Seat Social Mission: “Bringing People Together” – Donate Percentage of every sale to a Disaster Relief Foundation. Welcome Dillon Brooks, CEO and Founder | www.DeltaTables.com | 303-332-4529 | Dillon@DeltaTables.com
- 2. Background/Problem • Guest Seating is always a problem at events with speakers/performances. • Limited Space. • Innovative Industry. • – hasn’t changed in over 100 years 72nd Annual Golden Globes
- 3. Product Delta Table: 75 lbs. 8’ X 6’ X 2’ – 2 Patents Pending - Custom Delta Linen
- 4. Solution • Delta Table: Folding event table that gives every guest a great seat. Owner Guests Increase Capacity & Generate More Money Unique personal line of sight Face Same direction - Face the RIGHT direction Entire Table Engaged/Network New and Refreshing Efficient Traffic Flow for Staff/Guests Social Donation – Giving Back to Community
- 5. Increased Capacity 14 Delta Tables 8 & 10 Seats per Delta 126 Total Seats ----------------------------- 126 Good Seats 11 Circle Tables 10 Seats per Round 4 Bad Seats per Round 110 Total Seats (44 Bad Seats) --------------------------- 66 Good Seats This Shows 13% Increase 30 x 60
- 6. Market 50,000 255 1.8M $280B Hotels in the U.S. Convention Centers Meetings & Events in the U.S. Meetings & Events in the U.S.
- 7. Business model – B2B 525,500+ $168M $3M 5Yrs Conservative # of Tables 1 Table & 2 linens Capture Profit 5% $8.4M (Conservative) (At 400 built/month) (10 Table/Hotel & 100 Tables/Convention Centers) $250 per Delta Table - $90 profit per Table (1 White & 1 Black) Financial Projections = No licensing, with only one manufacturer at current capacity Doesn’t Include: Restaurants, schools, colleges, churches, event venues, event rental stores & independent home owner
- 8. Finally Everyone Has a Good Seat Welcome Seeking $150,000 to go towards Sales/Marketing and Partnerships across the Globe!
- 9. Product Development • 1st was made out of 3-layer corrugated cardboard. • May 2-5th : HD EXPO 25th Anniversary in Las Vegas: Proof of Concept • May 4th Design Patent Legally Submitted • Table • 9 prototypes: Wood, Legs, Edging, Optimal Design for Table Wobble and Strength • Linens • 5 Manufacturers: Minimum Runs, Fabric type and bolt length (128in. needed) – most only have (118-120in max) Rare to find (130in. bolt) • Education • Setup and teardown: Cart system
- 10. Distribution • Currently buy from Website via Email/Phone • New E-Commerce website ready by 4/2/2017 • Sent from FB Ads and cold-calls, emails • Non-Profit = Mile High Workshop • Takes 2-3 week in building, Another week in shipping • 4 week total lead time • Made, Shipped, & Packaged @ MHWK
- 11. Technology • Lodge Association membership $35/month • Google Keyword search: Hotels & Convention Centers • Social Media & Online: • www.DeltaTables.com & .co • Facebook • Twitter • Instagram • Google/Facebook Business Page • Social Media Influencers
- 12. Growth Strategy - DU Business Meetings Speaker/Stage Events Weddings • Currently use crescent rounds • 10 vs. 5 • Out of the 204 million attendees 85% are business meetings • Perfect Market for Early Stage (White & Black Linens) • Award Shows • Dinners • Concerts • Speaker/Video Presentation • Microphone • Combine 2 tables to get Head Table • Unique Configurations/F loor Layouts • Different Style/Color Linens
- 13. Competition – ONLY 20 PLAYERS Biggest Competition • www.lifetime.com • www.foldingtablesandchairs.com • www.EventStable.com KeyWord Driven • www.globaleventsupply.com • www.foldingchairs4less.com • www.banquettablepros.com • www.wholesalefoldingtablesandchairs.com Niche Based • www.gettent.com • www.socoolevents.com • www.schooloutfitters.com • www.bizchair.com • www.webstrauntstore.com • www.advantagechurchchairs.com Big Names • Wal-Mart • Sam’s Club • WayFair • OverStock • www.uline.com • www.quill.com
- 14. Finally Everyone Has a Good Seat Welcome Dillon Brooks, CEO and Founder www.DeltaTables.com 303-332-4529 Dillon@DeltaTables.com
- 15. Business model – B2B 525,500+ $168M $3M 5Yrs Conservative # of Tables 1 Table & 2 linens Capture Profit 5% $8.4M (Conservative) At 400/month = 5 yrs (10 Table/Hotel & 100 Tables/Convention Centers) $220 per Delta Table - $90 profit per Table 1 White & 1 Black 500,000 + 25,500 = 525,500 X $320 ($220 +$100) = $168M X .2 = $33.6M X .35 = $11.7M (This is 105,000 tables – would take 21 years at current capacity of 400/month… would need 2,915/month 50,000 + 25,500 = 75,500 X $350 ($250 +$100) = $26.5 X .2 = 5.3 X .35 = 2M (Time Frame of 400/month) because 75,500 X (20%) = 15,100 tables For initial 2900 run, that’s $100 minimum per table (cheap at high bulk price) - $290,000 for supplies, then $30 in labor per ($87,000), marketing/tradeshows (X), Sales team (X)
- 16. Business model – B2B 75,500+ $26.5 M $2M 3Yrs Conservative # of Tables 1 Table & 2 linens Capture Profit 20% $5.3M (Conservative)(1 Table/Hotel & 100 Tables/Convention Centers) $250 per Delta Table - $90 profit per Table 1 White & 1 Black 400 per month is $40,000, then $57 in labor ($22,800), Marketing/tradeshows (X), Sales team (x)
- 17. Competition • Notes from Traci • Send her Edibles • 2nd and 3rd tier strategy • Provisional patent and design patent now • My competitors and their strengths and market • Big players (big 3 from Traci)
- 18. • Diagram of Circle Tables V. Delta Tables to show capacity so that they can see • Millenials represent 11% of donations to society out of all generations. They do so in small bursts not one big donation. • 4.5 billion likes on FB per day? • 77 million of us • Russia: Donation is not allowed and Entrepreneurship is not allowed • Baby Boomers give 43% • Epic Brewing @ 5:30-7:30 on Thursday • Meetup.com every second Thursday with Stacie Shaw
- 19. Growth STrategy • Target Business Meetings (1.3M annually in U.S.) • Target new hotels and conventions • Build relationships with current facilities for future sales when current tables become obsolete. Marketing and Sales Customer Service Product Development
- 20. Business Model $220 41% $90 $20 $110 Avg Table Cost Margin Net Revenue per Table Profit of 2 linens Total B2B, Sell Via Website Direct to Businesses
- 21. competition • Lifetime • Wholesalefoldingchairsandtables • Eventstable.com • Globaleventsupply Low Cost High Cost Hard to Find/Navigate/Use Easy to Find/Naviagte Global Event Supply
- 22. Competitors
- 23. Competitive advantage 1st to Market Best guest experience Unique Configurations Social Mission Increase capacity Linens