SlideShare a Scribd company logo
• Established in 1868
   -   part of MacDermid Inc. since 2005

• Producer of coated films and chemicals
• Proprietary technology for specific applications
• Sales $100m across 85 countries

• 340 employees globally
• World leader in tightly defined global niches
   -   printing, electronics, diagnostics, telecom, display,
       automotive & appliance markets

• Expert evangeliser for screen printing and FIM
• Aggressive NPD Processes
   -   10% workforce is R&D/Tech Support
MacDermid’s Industrial and Autotype divisions fuse ideas to develop
the latest coatings and films for styling and design applications…



 • FIM Films in Piano Black,
 Colours and Textures

 • Metallic finishes in Chrome,
 Satin and Lacquers




                                  for illustration only
PC
              Graphic                Autoflex™   Aquatex
               films                    XF
Formability




                                           Autoflex™
                               Selective
                               texture
                                            HF PE

                               Hard
                               coat

                               Base              Autoflex™
                               Film                 AF
                               Ink



              Chemical & Abrasion Resistance
•   Early adoptions from Ford/Visteon in mid and late 1990s
    -   HVAC bezels
    -   some very large (Taurus “Football”)

•   Driven by pioneering processors:
    -   McGavigans in UK
    -   Serigraph, Northern Engraving,
        Kaumagraph/ADS in US
    -   Films were usually Bayfol from BMS
         • Textured film (gave good registration)
         • PC blend with polyester improved chemical resistance
    -   BUT limitations restricted growth
         • tendency to become very blue on forming
         • gloss surfaces became badly scratched
•   Early use in button caps 2000/2001
    -   Lancia Delta
    -   BackStickers - now Schuster
    -   Autotype AutoForm film
    -   Very limited formability but early example of piano black by FIM



•   Mercedes S Class 2005
    -   Breakthrough adoption
    -   Foliotec/KH
    -   Autoflex® XtraForm™ fully formable hardcoated film
    -   First major piano black FIM application
• Adoptions from
   –   Ford
   –   Fiat
   –   VAG
   –   GM

• XtraForm™ the material of choice
   –   Integration of lenses
   –   Complex backlighting
   –   Secret ‘til lit
   –   Integrated switches
   –   Blacker black available

• Mainstream technology
•   OEM’s now have confidence in the process
•   Competent proven supplier base is ever-growing
•   Yields and part sizes increasing


However:
•   Black panel is not enough
•   Designers grow tired of the same discussion
•   What more can the technology offer?
• Economic combination of texture with gloss
  - Integration of display lenses with texture bezel
  - Texture feature lines
  - Textile effects
• Screen printing enabling technology:
  - Eco friendly Aquatex®
     • New easy print option now sampling
     • Specifically designed to work with XtraForm™

• Microreplication enabling technology:
  - New textured hardcoats
     • Autotex® S
  • Low haze AG for display integration
     • Excellent clarity with reflection suppression
•   PC film is a mainstay for FIM today
    - Great film, but with limitations
    - Flex life


•   Not possible to incorporate long life flex switches
    - Chemical resistance
        • Without hardcoat cannot pass automotive standards
        • Only post cure hardcoats deliver barrier properties
            • Require specialist handling


•   What alternatives are available?
•   OPET
    -   Very strong
    -   Good indentation hardness
    -   Good clarity
    -   Excellent flex life
    -   Surprisingly formable…


•   Enables
    -   switch integration
    -   formable pre-cured hardcoat




               HiForm PE - Formable hardcoated OPET
PMMA

  Very hard at 20°C

  • Good indentation hardness
       −Can be brittle to cut
  • Very soft at 100°C
       − Very easy to form
  • Excellent clarity
  • Low birefringence
     − for displays
•    Toray Picasus

    - Non metallic lustre film
    - Compatible with XtraForm™ coating
    - Potential for development
       • Badges
       • Chrome replacement
•   MDA have advanced nano-replication capability

    –   Scalable to huge volume
    –   Motheye AR structures
    –   High cost of origination limiting
    –   New low cost methods in development
    –   Capable of FIM integration
    –   Displays
• Capacitive switches
   – Advanced development (Schuster)

• Antenna integration
   – Bluetooth
   – WiFi
   – Already implemented by FIM in mobile phones
   – Printed tracks or selective plating
       • MacDermid Electronic Solutions

• Inductive charging
   – No adoption yet (as far as we know)
   – Phone/SatNav charging with no cables?
   – Magnetic location?

• MDA working on transparent conductive films
• No working soft touch films for interior… Yet

• Chemical resistance barrier of these coatings is poor

• Soft touch on OPET could be the answer

• MDA have a film now at commercial launch
    – Need to work on ink compatibility to fully meet automotive thermal soak
•   XtraForm™ already very durable to UV
    -   Capable of further development

•   Exterior grade
    – B and C pillars
    – Door kick strips
         • backlighting
    – Badges
         • backlighting!
•   Designers need to be inspired by the possibilities

•   Imagine new application areas:
    – Door spears
        • Almost no penetration by FIM today
        • But what if we can integrate functionality?
            – Mood lighting
            – Switching
                » locks, windows, audio controls, interior lights
                » proximity sensors
            – Radio antennae

•   15 years ago the FIM light bulb turned on for me
    – Let’s make the same thing happen for designers!
Reproduction of any material whether by photocopying or storing in any medium
 by electronic means or otherwise is prohibited without prior written consent of
                           MacDermid Autotype Ltd

             © 2011 MacDermid Autotype Ltd. All rights reserved

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Beyond Piano Black - Decorative Automotive Plastics

  • 1.
  • 2. • Established in 1868 - part of MacDermid Inc. since 2005 • Producer of coated films and chemicals • Proprietary technology for specific applications • Sales $100m across 85 countries • 340 employees globally • World leader in tightly defined global niches - printing, electronics, diagnostics, telecom, display, automotive & appliance markets • Expert evangeliser for screen printing and FIM • Aggressive NPD Processes - 10% workforce is R&D/Tech Support
  • 3. MacDermid’s Industrial and Autotype divisions fuse ideas to develop the latest coatings and films for styling and design applications… • FIM Films in Piano Black, Colours and Textures • Metallic finishes in Chrome, Satin and Lacquers for illustration only
  • 4. PC Graphic Autoflex™ Aquatex films XF Formability Autoflex™ Selective texture HF PE Hard coat Base Autoflex™ Film AF Ink Chemical & Abrasion Resistance
  • 5. Early adoptions from Ford/Visteon in mid and late 1990s - HVAC bezels - some very large (Taurus “Football”) • Driven by pioneering processors: - McGavigans in UK - Serigraph, Northern Engraving, Kaumagraph/ADS in US - Films were usually Bayfol from BMS • Textured film (gave good registration) • PC blend with polyester improved chemical resistance - BUT limitations restricted growth • tendency to become very blue on forming • gloss surfaces became badly scratched
  • 6. Early use in button caps 2000/2001 - Lancia Delta - BackStickers - now Schuster - Autotype AutoForm film - Very limited formability but early example of piano black by FIM • Mercedes S Class 2005 - Breakthrough adoption - Foliotec/KH - Autoflex® XtraForm™ fully formable hardcoated film - First major piano black FIM application
  • 7.
  • 8. • Adoptions from – Ford – Fiat – VAG – GM • XtraForm™ the material of choice – Integration of lenses – Complex backlighting – Secret ‘til lit – Integrated switches – Blacker black available • Mainstream technology
  • 9. OEM’s now have confidence in the process • Competent proven supplier base is ever-growing • Yields and part sizes increasing However: • Black panel is not enough • Designers grow tired of the same discussion • What more can the technology offer?
  • 10. • Economic combination of texture with gloss - Integration of display lenses with texture bezel - Texture feature lines - Textile effects • Screen printing enabling technology: - Eco friendly Aquatex® • New easy print option now sampling • Specifically designed to work with XtraForm™ • Microreplication enabling technology: - New textured hardcoats • Autotex® S • Low haze AG for display integration • Excellent clarity with reflection suppression
  • 11. PC film is a mainstay for FIM today - Great film, but with limitations - Flex life • Not possible to incorporate long life flex switches - Chemical resistance • Without hardcoat cannot pass automotive standards • Only post cure hardcoats deliver barrier properties • Require specialist handling • What alternatives are available?
  • 12. OPET - Very strong - Good indentation hardness - Good clarity - Excellent flex life - Surprisingly formable… • Enables - switch integration - formable pre-cured hardcoat HiForm PE - Formable hardcoated OPET
  • 13. PMMA Very hard at 20°C • Good indentation hardness −Can be brittle to cut • Very soft at 100°C − Very easy to form • Excellent clarity • Low birefringence − for displays
  • 14. Toray Picasus - Non metallic lustre film - Compatible with XtraForm™ coating - Potential for development • Badges • Chrome replacement
  • 15. MDA have advanced nano-replication capability – Scalable to huge volume – Motheye AR structures – High cost of origination limiting – New low cost methods in development – Capable of FIM integration – Displays
  • 16. • Capacitive switches – Advanced development (Schuster) • Antenna integration – Bluetooth – WiFi – Already implemented by FIM in mobile phones – Printed tracks or selective plating • MacDermid Electronic Solutions • Inductive charging – No adoption yet (as far as we know) – Phone/SatNav charging with no cables? – Magnetic location? • MDA working on transparent conductive films
  • 17. • No working soft touch films for interior… Yet • Chemical resistance barrier of these coatings is poor • Soft touch on OPET could be the answer • MDA have a film now at commercial launch – Need to work on ink compatibility to fully meet automotive thermal soak
  • 18. XtraForm™ already very durable to UV - Capable of further development • Exterior grade – B and C pillars – Door kick strips • backlighting – Badges • backlighting!
  • 19. Designers need to be inspired by the possibilities • Imagine new application areas: – Door spears • Almost no penetration by FIM today • But what if we can integrate functionality? – Mood lighting – Switching » locks, windows, audio controls, interior lights » proximity sensors – Radio antennae • 15 years ago the FIM light bulb turned on for me – Let’s make the same thing happen for designers!
  • 20. Reproduction of any material whether by photocopying or storing in any medium by electronic means or otherwise is prohibited without prior written consent of MacDermid Autotype Ltd © 2011 MacDermid Autotype Ltd. All rights reserved