This music video for "Cupids Chokehold" by Travis McCoy demonstrates several genre characteristics of pop music. It shows a relationship between the lyrics and visuals, such as a scene of McCoy's girlfriend giving him pancakes when the lyrics mention it. There are also elements that relate the music and visuals, like using a stronger beat to introduce new scenes. The video aims to promote the lead singer, Travis McCoy, through close-ups as demanded by the record label. Overall, it illustrates the meaning of the song title through the lyrics and visuals while entertaining viewers with its bright, positive colors.

1. Music videos demonstrate genre
characteristics
This music video is a performance video but also
has elements of it being a narrative video, this is
because in some parts of the song, Travis McCoy is
lip syncing the words to the song but also has
scenes of the story being told. They demonstrate
genre characteristics of the pop genre through this,
so this is a good example of Goodwin’s theory of
genre characteristics.

2. Relationship between the visuals
and the lyrics.
They also show in this video a link between the
lyrics and the visuals, one good example of this is
when he says ‘ she even cooks me pancakes ‘
(0:44) and it shows his girlfriend in the video giving
him pancakes, this is to build the relationship
between the video and the song, also this helps
illustrate the lyrics to the viewers

3. Relationship between the music and
the visuals.
There is also elements i found between the
music and the visuals, That whenever a new
scene is introduced they use a stronger beat
to introduce these a prime example right
from the start is at (0:18).

4. The demands for the record label.
Throughout this video they use a series of close
ups on the main singer Travis McCoy ,this is
called ‘ The demands for the record label’
which then they can use to reoccur within their
work or to get the leading singer promoted for
their work, so viewers who like his music will
listen to it

5. Relationship between the lyrics and
the title.
They also use the title of song to illustrate the
whole meaning of it, through it the song the lyrics
create a meaning for the title on several occasions
building up a whole story for the title, an example
of where they do this is when it says “and i know its
sounds so old, but cupids got me in a choke hold”,
this relates to the song title of ‘Cupids Chokehold’ .

6. Conclusion.
This video demonstrates the pop genre on many
occasions, with the lyrics and video being fun and
entertaining for most people and the colours used in the
video are never dull but mainly bright, positive colours.