As marketers head into the third straight anomalous Q4 holiday season, you can no longer call it “unprecedented.” With anxiety about the economy, inflation, and supply chain challenges, this Q4 promises to be yet another period that will bring unique challenges and be hard to plan for.
Our experts have been collecting data-driven insights on how to navigate these challenges in order to see a successful Q4. In our Q4 Playbook, we'll cover everything you need to know, from Retail Media planning and holistic Marketplace operations to using Influencer, Affiliate and Lifecycle Marketing to reach and activate your ideal customers.
The 15 Minute Breakdown: The Answer to Signal LossTinuiti
Signal loss has been a challenge to navigate for marketers for quite some time now.
Signals have no where to go – but we found them a home. Let’s talk about it.
Join Tinuiti’s Data Privacy expert, Nirish Parsad, as he breaks down signal loss and shares insights on how to address one of marketing’s most pressing challenges – in just 15 minutes.
An Amazon Seller’s Guide to Operational Success: Driving Traffic from Externa...Tinuiti
Pushing organic traffic to Amazon is important, but marketers need to stay ahead of the competition and avoid spending valuable ad dollars on non-converting detail pages.
In this session, we will explain how sellers can achieve success by driving traffic to their storefront pages from outside sources and how to maximize review generation. Tinuiti’s retail operations expert will be joined by Amazon seller tools company, eComEngine, leading micro influencer marketing platform, Stack Influencer, and ad optimization toolkit, Ampd.
How to Master Omnichannel Display and Video for AmazonTinuiti
Diversifying your media mix leads to higher conversions – but what is the best way to do it?
Tune in to this session to hear from Tinuiti’s marketplace expert on how you can go beyond harvesting existing demand by diversifying your media mix. We’ll dive into the opportunities of Online Video (OLV), Streaming TV, incrementality, and how they all interface with AMC.
AMC and the Amazon Sphere: What You Did in 2020 Won’t Work in 2023Tinuiti
We all know the Amazon landscape has changed vastly since 2020 – but has your strategy adapted accordingly? Because the old playbook won’t cut it anymore.
During this session, hear from Tinuiti’s Marketplaces expert and digital marketing forecasting agency, Stratably, to hear what 2023 will look like and the tactics you need to leverage so you don’t miss out on new sales and stay ahead of the curve.
Bottom of Funnel Conversion: Search and Display Strategies to Jump-Start 2023...Tinuiti
For both advertisers and consumers, the economic uncertainty of 2023 looms large. Now is the time to be agile with your search and display strategy so you can get ahead.
Tinuiti’s marketplaces experts will share best practices for leveraging campaign coverage, keyword and product targeting, growth tactics, and more during this session. Join us to learn more about how to beat the competition by focusing on bottom of the funnel conversions.
Driving Middle Funnel with Consideration: How to take Advantage of the Newest...Tinuiti
You may have great awareness and conversion tactics, but if you can’t convert potential customers in the middle of the funnel, your efforts will be for naught.
Learn how to make every moment shoppable and join Tinuiti’s Marketplaces expert and sustainable advertising platform, Teads, to understand the importance of driving middle of the funnel tactics, and the latest tips on how to do so.
Finding The New Top of Funnel: In-Store Physical Retail MediaTinuiti
In-store engagements have long been considered the last stop in the consumer journey. But with the rise in digital capabilities, in-store advertising is becoming a search and discovery tactic as well. In-store advertisements are becoming an upper-funnel tactic, a tremendous opportunity for brands in the spaces where customers are ready to buy.
Tune into this session to hear from Tinuiti’s EVP of Commerce, joined by in-store consumer experience platform, Cooler Screens, as they reveal how to connect data points across retail media.
Finding The New Top of Funnel: Riding The Third WaveTinuiti
The third wave of retail media is destined to be the biggest of digital advertising (after the first and second waves of search and social) – but still leaves the question: “will we close the loop?” Our marketplaces expert joins subscription-based market research company, Insider Intelligence, in this can’t miss- session.
The 15 Minute Breakdown: The Answer to Signal LossTinuiti
Signal loss has been a challenge to navigate for marketers for quite some time now.
Signals have no where to go – but we found them a home. Let’s talk about it.
Join Tinuiti’s Data Privacy expert, Nirish Parsad, as he breaks down signal loss and shares insights on how to address one of marketing’s most pressing challenges – in just 15 minutes.
An Amazon Seller’s Guide to Operational Success: Driving Traffic from Externa...Tinuiti
Pushing organic traffic to Amazon is important, but marketers need to stay ahead of the competition and avoid spending valuable ad dollars on non-converting detail pages.
In this session, we will explain how sellers can achieve success by driving traffic to their storefront pages from outside sources and how to maximize review generation. Tinuiti’s retail operations expert will be joined by Amazon seller tools company, eComEngine, leading micro influencer marketing platform, Stack Influencer, and ad optimization toolkit, Ampd.
How to Master Omnichannel Display and Video for AmazonTinuiti
Diversifying your media mix leads to higher conversions – but what is the best way to do it?
Tune in to this session to hear from Tinuiti’s marketplace expert on how you can go beyond harvesting existing demand by diversifying your media mix. We’ll dive into the opportunities of Online Video (OLV), Streaming TV, incrementality, and how they all interface with AMC.
AMC and the Amazon Sphere: What You Did in 2020 Won’t Work in 2023Tinuiti
We all know the Amazon landscape has changed vastly since 2020 – but has your strategy adapted accordingly? Because the old playbook won’t cut it anymore.
During this session, hear from Tinuiti’s Marketplaces expert and digital marketing forecasting agency, Stratably, to hear what 2023 will look like and the tactics you need to leverage so you don’t miss out on new sales and stay ahead of the curve.
Bottom of Funnel Conversion: Search and Display Strategies to Jump-Start 2023...Tinuiti
For both advertisers and consumers, the economic uncertainty of 2023 looms large. Now is the time to be agile with your search and display strategy so you can get ahead.
Tinuiti’s marketplaces experts will share best practices for leveraging campaign coverage, keyword and product targeting, growth tactics, and more during this session. Join us to learn more about how to beat the competition by focusing on bottom of the funnel conversions.
Driving Middle Funnel with Consideration: How to take Advantage of the Newest...Tinuiti
You may have great awareness and conversion tactics, but if you can’t convert potential customers in the middle of the funnel, your efforts will be for naught.
Learn how to make every moment shoppable and join Tinuiti’s Marketplaces expert and sustainable advertising platform, Teads, to understand the importance of driving middle of the funnel tactics, and the latest tips on how to do so.
Finding The New Top of Funnel: In-Store Physical Retail MediaTinuiti
In-store engagements have long been considered the last stop in the consumer journey. But with the rise in digital capabilities, in-store advertising is becoming a search and discovery tactic as well. In-store advertisements are becoming an upper-funnel tactic, a tremendous opportunity for brands in the spaces where customers are ready to buy.
Tune into this session to hear from Tinuiti’s EVP of Commerce, joined by in-store consumer experience platform, Cooler Screens, as they reveal how to connect data points across retail media.
Finding The New Top of Funnel: Riding The Third WaveTinuiti
The third wave of retail media is destined to be the biggest of digital advertising (after the first and second waves of search and social) – but still leaves the question: “will we close the loop?” Our marketplaces expert joins subscription-based market research company, Insider Intelligence, in this can’t miss- session.
Bottom of Funnel Conversion: What Your Brand Can Do if Sales Are Down in Q1Tinuiti
If you’re looking to answer the most pressing question of 2023 – how can I more efficiently grow sales during Q1 with less budget? – then you won’t want to miss this session.
Join Tinuiti’s Commerce expert and Tinuiti client, organic food company, Nature’s Path, as they discuss effective ways to structure campaigns to drive conversions. The session will navigate the evolving channels in emerging marketplaces and how to stay on top.
The 15-Minute Breakdown: Clarifying the Misconceptions Behind Buying CTV/OTTTinuiti
Common perceptions are that buying streaming is too much for some ad budgets because of CPMs – however, our experts know that is not always the case.
Join our Tinuiti x Bliss Point Media expert, Rochell Rotenberg, as she walks through three ways to make media buying more efficient – in just 15 minutes.
5 Myths About Breaking Into the Streaming Space, DebunkedTinuiti
There’s something scarier out there than Bigfoot and the Boogeyman combined – and that’s the myths many marketers believe about Streaming advertising. But much like a blurry snapshot of a mysterious creature, these misconceptions quickly fall apart upon closer investigation.
Join Tinuiti x Bliss Point Media’s Streaming expert, Elisa Westman, as she breaks down the five most common myths about Streaming advertising so your brand can make a more informed investment decision.
Turning Shoppers Into Customers: How to Retain Your New Customers Post-HolidayTinuiti
The holiday shopping frenzy has come to an end and it’s finally time to take a step back from your marketing strategy and enjoy some downtime, right? Wrong! ‘Tis the season to capitalize on holiday shoppers and convert them into loyal customers.
Join Tinuiti’s panel discussion as we sit down with experts from Movable Ink, a content personalization platform, Yotpo, eCommerce marketing platform, and Justuno, conversion marketing and analytics platform, to weigh in on how you can leverage different channels – and make connections between them – to retain shoppers post-holiday.
The 15-Minute Breakdown - 5 Big Bets for 2023Tinuiti
The word of the year for 2020 was “Unprecedented.” In 2021, it was “Resilience.” For 2022, we’d go with “Chaotic.” And, if we had to guess how 2023 is going to shape up, we’d pick two very different words, depending on what type of marketer you are: “Survivor” or “Thriver.”
During tough times, it can be difficult to go bold with your marketing strategies. But, it’s exactly when competitors are treading water that courageous companies should wade into the deep end and push off the wall with all their might.
We’re placing our Big Bets for 2023—and unveiling them in this webinar. You won’t want to miss it.
2023 Digital Marketing Panels: How Can I Be More Efficient With My Budget and...Tinuiti
With economic uncertainty, it’s more critical than ever to ensure that each and every dollar of ad spend drives performance.
In this session, Tinuiti’s CRO experts will talk with our partners from conversion marketing and analytics platform, Justuno, and experience optimization platform, VWO, about how to efficiently convert customers, tools to leverage and how to get ahead. Enter 2023 with confidence by joining this informative session.
2023 Digital Marketing: How Do I Reach New Customers and Convert Audiences In...Tinuiti
In the challenging economic climate, brands are facing more pressure than ever to reach new customers – and to do so in a way that is budget-efficient.
In this session, join Tinuiti and our Streaming agency, Bliss Point Media, alongside our partners from custom algorithm platform, Chalice, and out-of-home advertising platform, Ad Quick. You’ll learn ways to maximize your ROI by filling the funnel. We’ll also cover solutions for overcoming common measurement challenges, audience targeting, and cookie deprecation.
2023 Digital Marketing Panels: How Can Social Perform Now That Content Is Cha...Tinuiti
The playbook for the type of content that performs best on social channels has been upended. Our Paid Social experts are joined by our partners from Reddit, and plug-and-play machine-learning platform, Black Crow, in this panel discussion.
We’ll dive into how to overcome a lack of creative resources, how to incorporate macro- and micro- influencers, and how to develop a comprehensive social strategy that performs. Tune in to learn best practices for leveraging platforms, data, and more.
2023 Digital Marketing Panels: How Do I Effectively Use My Data, Especially N...Tinuiti
Signal loss isn’t coming. It’s here. And understanding how to use data properly across your customer Lifecycle is more crucial than ever before.
During this session, hear from Tinuiti’s in-house experts alongside our partners from marketing automation platform, Klaviyo, and the world’s leading data activation platform, Hightouch. We’ll cover best practices for data strategy to adapt to the current privacy-by-default landscape. You don’t want to miss these valuable tips to help you navigate the landscape going into next year.
2023 Digital Marketing Panels: How Do I Diversify My Presence Online and Get ...Tinuiti
Consumer consumption patterns are changing and meeting people where they are is more imperative than ever.
Tinuiti’s marketplaces experts will be joined by our partners from the Amazon seller tools company, eComEngine, and the leading all-in-one platform for selling on Amazon, Jungle Scout. We’ll share brand strategy and forecasting tips for how to nurture your customers and convert leads. We’ll also dive into supply chain restraints, how to optimize delivery systems, opportunities to take advantage of on Amazon, and more.
2023 Digital Marketing Panels: How do I prepare for what’s next in 2023?Tinuiti
How do you prepare for what’s next in 2023? Join us for an Honest discussion (pun intended) on consumer sentiment, the shifting consumer landscape, and how to win.
During this candid talk, we are joined in conversation by Tinuiti client and award-winning baby and beauty store, The Honest Company. Together, we will dive into how Honest has navigated retail challenges and pivoted through the ever-changing retail landscape to continue to reach its ideal customers.
(Another) Wild Year in Data Privacy: What Went Down in 2022 & What to Expect ...Tinuiti
Here we are at the end of another crazy year navigating an ever-changing privacy landscape. And, we hate to break it to you…but 2023 is shaping up to bring even more changes. The question is – are you prepared?
In this webinar, our privacy experts recap everything that happened in 2022, and provide you with your survival guide for 2023 – you won’t want to miss this.
How to Engage New-to-Brand Amazon Customers in 2023Tinuiti
Customer re-engagement is critical to improve your company’s long term value – and costs less than customer acquisition. On Amazon, it requires successfully leveraging tactics like Sponsored Brand campaigns, which can be made easier with the right technology.
In this webinar, join Tinuiti’s technology and marketplaces experts as they walk through the practical steps to better target new-to-brand customers on Amazon, with concrete examples of how other brands have done it.
The New Power Couple: Retail Media & Influencer Drive ConversionsTinuiti
Relationship Goals: Find out what’s actually possible when Retail Media and Influencer Marketing come together to drive conversions across retailers.
Teaming up with influencers to improve your Retail Media success can include a host of tactics, including driving traffic to retail pages, strategically utilizing content, and leveraging live streaming capabilities. So we get it, knowing where to start can be daunting.
In this webinar, hear from our experts at Tinuiti to get prescriptive advice on successfully leveraging influencer Marketing for your Retail Media business.
TikTok Roundtable: Advanced Best Practices Across Creative, Advertising, Tren...Tinuiti
TikTok advertising: Prepare to tell your brand’s story through TikTok campaigns that will generate sales and grow your business.
In this webinar, Tinuiti’s Influencer Marketing and Creative experts join a roundtable panel to cover best practices for marketing on TikTok, and to answer the most pressing questions we hear from our audience and clients.
Join us to learn the best solutions in launching successful campaigns, including leveraging tools for creative that are helping redefine Influencer Marketing.
The Always-On Approach: How to Continually Improve Your Streaming Advertising...Tinuiti
Take the guesswork out of driving results from your Streaming campaigns, and discover how the always-on approach can deliver the metrics needed for a full picture across your entire campaign.
In this webinar, our experts at Tinuiti and our Streaming agency, Bliss Point Media, with guest global market research company, Forrester, explore Streaming advertising marketing trends and the importance of incrementality testing in driving sales.
How to Build Your Brand with Kroger Precision MarketingTinuiti
Kroger Precision Marketing (KPM) is a robust Retail Media advertising solution that gives advertisers the necessary tools and options to accurately target their desired audiences by harnessing Kroger’s wealth of first-party data.
With KPM, you can build your brand presence on one of the nation’s largest grocery retailers – if you know how to best leverage the multitude of opportunities available!
In this webinar, Tinuiti’s Retail Media experts team up with Kroger to dive into everything you need to know to successfully launch and run on Kroger, including best practices that are road-tested.
YouTube Measurement: Proving Out Performance on the World’s Second Most Visit...Tinuiti
YouTube is one of the most used platforms and has become even more popular with changing consumption patterns during the past two years. But, while diversifying across your marketing portfolio is critical, getting apples-to-apples measurements across video marketing is key to quantifying your success from advertising efforts.
In this webinar, our experts at Tinuiti and our Streaming agency, Bliss Point Media, with guest global market research company, Forrester, will dive into everything you need to know about YouTube, including measurement and how it fits into your online video (OLV strategy), plus research data on what we’re expecting in 2023.
Budget Cuts? How to Prepare for the Economic Uncertainty with Conversion Rate...Tinuiti
Relevancy, relevancy, relevancy: for every $92 spent driving potential customers to their sites, brands only spend $1 to convert them once they get there. This is a huge lost opportunity, especially when budgets get tightened during economic uncertainty.
In this webinar, our CRO expert will dive into how CRO can create a positive ripple effect across all of your marketing efforts and the psychological and analytical levers you can pull to make it happen.
Harvest Season: Building & Utilizing 1P Data to Boost Retention & LoyaltyTinuiti
The most effective Lifecycle Marketing strategies continuously gather first-party data, test new strategies, and constantly employ the data and learnings to further refine your customer’s lifecycle journey.
In this webinar, our team partners up with personalized text messaging solution, Attentive, and Tinuiti client, beach towel company, Sand Cloud, to discuss how we worked together to boost the brand’s performance.
We’ll dive into how to refine workflows, improve onsite overlays and welcome series, and continually test to build a highly refined Lifecycle Marketing plan that delivers results.
Bottom of Funnel Conversion: What Your Brand Can Do if Sales Are Down in Q1Tinuiti
If you’re looking to answer the most pressing question of 2023 – how can I more efficiently grow sales during Q1 with less budget? – then you won’t want to miss this session.
Join Tinuiti’s Commerce expert and Tinuiti client, organic food company, Nature’s Path, as they discuss effective ways to structure campaigns to drive conversions. The session will navigate the evolving channels in emerging marketplaces and how to stay on top.
The 15-Minute Breakdown: Clarifying the Misconceptions Behind Buying CTV/OTTTinuiti
Common perceptions are that buying streaming is too much for some ad budgets because of CPMs – however, our experts know that is not always the case.
Join our Tinuiti x Bliss Point Media expert, Rochell Rotenberg, as she walks through three ways to make media buying more efficient – in just 15 minutes.
5 Myths About Breaking Into the Streaming Space, DebunkedTinuiti
There’s something scarier out there than Bigfoot and the Boogeyman combined – and that’s the myths many marketers believe about Streaming advertising. But much like a blurry snapshot of a mysterious creature, these misconceptions quickly fall apart upon closer investigation.
Join Tinuiti x Bliss Point Media’s Streaming expert, Elisa Westman, as she breaks down the five most common myths about Streaming advertising so your brand can make a more informed investment decision.
Turning Shoppers Into Customers: How to Retain Your New Customers Post-HolidayTinuiti
The holiday shopping frenzy has come to an end and it’s finally time to take a step back from your marketing strategy and enjoy some downtime, right? Wrong! ‘Tis the season to capitalize on holiday shoppers and convert them into loyal customers.
Join Tinuiti’s panel discussion as we sit down with experts from Movable Ink, a content personalization platform, Yotpo, eCommerce marketing platform, and Justuno, conversion marketing and analytics platform, to weigh in on how you can leverage different channels – and make connections between them – to retain shoppers post-holiday.
The 15-Minute Breakdown - 5 Big Bets for 2023Tinuiti
The word of the year for 2020 was “Unprecedented.” In 2021, it was “Resilience.” For 2022, we’d go with “Chaotic.” And, if we had to guess how 2023 is going to shape up, we’d pick two very different words, depending on what type of marketer you are: “Survivor” or “Thriver.”
During tough times, it can be difficult to go bold with your marketing strategies. But, it’s exactly when competitors are treading water that courageous companies should wade into the deep end and push off the wall with all their might.
We’re placing our Big Bets for 2023—and unveiling them in this webinar. You won’t want to miss it.
2023 Digital Marketing Panels: How Can I Be More Efficient With My Budget and...Tinuiti
With economic uncertainty, it’s more critical than ever to ensure that each and every dollar of ad spend drives performance.
In this session, Tinuiti’s CRO experts will talk with our partners from conversion marketing and analytics platform, Justuno, and experience optimization platform, VWO, about how to efficiently convert customers, tools to leverage and how to get ahead. Enter 2023 with confidence by joining this informative session.
2023 Digital Marketing: How Do I Reach New Customers and Convert Audiences In...Tinuiti
In the challenging economic climate, brands are facing more pressure than ever to reach new customers – and to do so in a way that is budget-efficient.
In this session, join Tinuiti and our Streaming agency, Bliss Point Media, alongside our partners from custom algorithm platform, Chalice, and out-of-home advertising platform, Ad Quick. You’ll learn ways to maximize your ROI by filling the funnel. We’ll also cover solutions for overcoming common measurement challenges, audience targeting, and cookie deprecation.
2023 Digital Marketing Panels: How Can Social Perform Now That Content Is Cha...Tinuiti
The playbook for the type of content that performs best on social channels has been upended. Our Paid Social experts are joined by our partners from Reddit, and plug-and-play machine-learning platform, Black Crow, in this panel discussion.
We’ll dive into how to overcome a lack of creative resources, how to incorporate macro- and micro- influencers, and how to develop a comprehensive social strategy that performs. Tune in to learn best practices for leveraging platforms, data, and more.
2023 Digital Marketing Panels: How Do I Effectively Use My Data, Especially N...Tinuiti
Signal loss isn’t coming. It’s here. And understanding how to use data properly across your customer Lifecycle is more crucial than ever before.
During this session, hear from Tinuiti’s in-house experts alongside our partners from marketing automation platform, Klaviyo, and the world’s leading data activation platform, Hightouch. We’ll cover best practices for data strategy to adapt to the current privacy-by-default landscape. You don’t want to miss these valuable tips to help you navigate the landscape going into next year.
2023 Digital Marketing Panels: How Do I Diversify My Presence Online and Get ...Tinuiti
Consumer consumption patterns are changing and meeting people where they are is more imperative than ever.
Tinuiti’s marketplaces experts will be joined by our partners from the Amazon seller tools company, eComEngine, and the leading all-in-one platform for selling on Amazon, Jungle Scout. We’ll share brand strategy and forecasting tips for how to nurture your customers and convert leads. We’ll also dive into supply chain restraints, how to optimize delivery systems, opportunities to take advantage of on Amazon, and more.
2023 Digital Marketing Panels: How do I prepare for what’s next in 2023?Tinuiti
How do you prepare for what’s next in 2023? Join us for an Honest discussion (pun intended) on consumer sentiment, the shifting consumer landscape, and how to win.
During this candid talk, we are joined in conversation by Tinuiti client and award-winning baby and beauty store, The Honest Company. Together, we will dive into how Honest has navigated retail challenges and pivoted through the ever-changing retail landscape to continue to reach its ideal customers.
(Another) Wild Year in Data Privacy: What Went Down in 2022 & What to Expect ...Tinuiti
Here we are at the end of another crazy year navigating an ever-changing privacy landscape. And, we hate to break it to you…but 2023 is shaping up to bring even more changes. The question is – are you prepared?
In this webinar, our privacy experts recap everything that happened in 2022, and provide you with your survival guide for 2023 – you won’t want to miss this.
How to Engage New-to-Brand Amazon Customers in 2023Tinuiti
Customer re-engagement is critical to improve your company’s long term value – and costs less than customer acquisition. On Amazon, it requires successfully leveraging tactics like Sponsored Brand campaigns, which can be made easier with the right technology.
In this webinar, join Tinuiti’s technology and marketplaces experts as they walk through the practical steps to better target new-to-brand customers on Amazon, with concrete examples of how other brands have done it.
The New Power Couple: Retail Media & Influencer Drive ConversionsTinuiti
Relationship Goals: Find out what’s actually possible when Retail Media and Influencer Marketing come together to drive conversions across retailers.
Teaming up with influencers to improve your Retail Media success can include a host of tactics, including driving traffic to retail pages, strategically utilizing content, and leveraging live streaming capabilities. So we get it, knowing where to start can be daunting.
In this webinar, hear from our experts at Tinuiti to get prescriptive advice on successfully leveraging influencer Marketing for your Retail Media business.
TikTok Roundtable: Advanced Best Practices Across Creative, Advertising, Tren...Tinuiti
TikTok advertising: Prepare to tell your brand’s story through TikTok campaigns that will generate sales and grow your business.
In this webinar, Tinuiti’s Influencer Marketing and Creative experts join a roundtable panel to cover best practices for marketing on TikTok, and to answer the most pressing questions we hear from our audience and clients.
Join us to learn the best solutions in launching successful campaigns, including leveraging tools for creative that are helping redefine Influencer Marketing.
The Always-On Approach: How to Continually Improve Your Streaming Advertising...Tinuiti
Take the guesswork out of driving results from your Streaming campaigns, and discover how the always-on approach can deliver the metrics needed for a full picture across your entire campaign.
In this webinar, our experts at Tinuiti and our Streaming agency, Bliss Point Media, with guest global market research company, Forrester, explore Streaming advertising marketing trends and the importance of incrementality testing in driving sales.
How to Build Your Brand with Kroger Precision MarketingTinuiti
Kroger Precision Marketing (KPM) is a robust Retail Media advertising solution that gives advertisers the necessary tools and options to accurately target their desired audiences by harnessing Kroger’s wealth of first-party data.
With KPM, you can build your brand presence on one of the nation’s largest grocery retailers – if you know how to best leverage the multitude of opportunities available!
In this webinar, Tinuiti’s Retail Media experts team up with Kroger to dive into everything you need to know to successfully launch and run on Kroger, including best practices that are road-tested.
YouTube Measurement: Proving Out Performance on the World’s Second Most Visit...Tinuiti
YouTube is one of the most used platforms and has become even more popular with changing consumption patterns during the past two years. But, while diversifying across your marketing portfolio is critical, getting apples-to-apples measurements across video marketing is key to quantifying your success from advertising efforts.
In this webinar, our experts at Tinuiti and our Streaming agency, Bliss Point Media, with guest global market research company, Forrester, will dive into everything you need to know about YouTube, including measurement and how it fits into your online video (OLV strategy), plus research data on what we’re expecting in 2023.
Budget Cuts? How to Prepare for the Economic Uncertainty with Conversion Rate...Tinuiti
Relevancy, relevancy, relevancy: for every $92 spent driving potential customers to their sites, brands only spend $1 to convert them once they get there. This is a huge lost opportunity, especially when budgets get tightened during economic uncertainty.
In this webinar, our CRO expert will dive into how CRO can create a positive ripple effect across all of your marketing efforts and the psychological and analytical levers you can pull to make it happen.
Harvest Season: Building & Utilizing 1P Data to Boost Retention & LoyaltyTinuiti
The most effective Lifecycle Marketing strategies continuously gather first-party data, test new strategies, and constantly employ the data and learnings to further refine your customer’s lifecycle journey.
In this webinar, our team partners up with personalized text messaging solution, Attentive, and Tinuiti client, beach towel company, Sand Cloud, to discuss how we worked together to boost the brand’s performance.
We’ll dive into how to refine workflows, improve onsite overlays and welcome series, and continually test to build a highly refined Lifecycle Marketing plan that delivers results.
Harvest Season: Building & Utilizing 1P Data to Boost Retention & Loyalty
Deck the Halls of Retail Media: Creating Your Q4 Plan
1. 2022 Playbook for Q4
and Holiday Success
DAY 1 - WEDNESDAY, AUGUST 24TH
Trends & Good Tidings: How to Maximize the Holiday
Season with Google
10am PT | 1pm ET
May Your Data be Measurable and Right
10:35am PT | 1:35pm ET
Sleigh Your Affiliate Strategy: How to Strategize for Q4
11:10am PT | 2:10pm ET
Bah humbug! No inventory! — Getting Creative With
Email Marketing Content in the Age of Supply Chain
Snafus
11:45 am PT | 2:45 pm ET
DAY 2 - WEDNESDAY, AUGUST 31st
Deck the Halls of Retail Media: Creating Your Q4
Plan
10am PT | 1pm ET
How to Use Prime Day Data to Prepare for the Q4
Season
10:35am PT | 1:35pm ET
Unwrap a New Q4 Walmart Strategy
11:10am PT | 2:10pm ET
Ho Ho Ho(listic) Operations Panel: Strategy,
Fulfillment, and Forecasting for the Holiday Season
11:45 am PT | 2:45 pm ET
3. Today’s Logistics
Kerry Mallett
Senior Content Specialist,
Webinar
Recording & slides will be in your inbox
tomorrow
Download relevant resources
Join our chat and submit questions for live Q&A
Log back anytime with same link
Join our poll questions - including if you want to talk to
our teams after!
4. WE’VE MASTERED THE
MEDIA THAT
MATTERS MOST
Tinuiti is the largest independent performance
marketing firm across Streaming TV and the
Triopoly of Google, Facebook, Amazon.
Employees
Media managed
Award-winning
culture*
$3B
#1
1000+
7. 7
API Partners
Top Tier Independent
Search and Display
Amazon Partner
1 of 13
Instacart Agency
API Partners
1 of 14
Walmart Connect
API Partners
1 of 9
Target Product Ads
API Partners
8. Agenda
● Charts of Retail Media Cheer
● Programmatic Gifts & Good Tidings
● Audience & Funnel Seasonal Greetings
● Dash Away Timelines and Ad Types
● ‘Twas the Night Before. Literally.
8
9. Is it time for pumpkin
spice-flavored things yet?
● I’m already there
● Not quite yet - has to be September
● Nope nope nope
POLL
11. Brick & Mortar US Retail Media Networks
Channel
Avg/Monthly
Uniques# Online
In Store/
Avg Monthly
Visits
Loyalty
Program
SSP (SS) DSP (SS) Marketplace
Same Day
Delivery
Stores Store in Store
Walmart 110m 960m Walmart+* private/API
The Trade
Desk
Walmart Plus 4,742 -
Target 100m 56m Circle App Criteo Agnostic Plus Shipt 1,931 Ulta, CVS
Kroger 30m 252m
Club card
Boost*
PromoteIQ Agnostic Mirakl
Boost
Instacart
2,700
Bed, Bath &
Beyond
(online)
Best Buy 104m -
My Best Buy
Total Tech*
Criteo No No Instacart 1,036 -
Home Depot 183m 132m Pro Xtra PromoteIQ No No No 2,300 -
Macy’s 180m 14.8m Star Rewards Criteo No No No 867
Toys R Us
(online)
Ulta 39m -
Ultimate
Rewards
Criteo No No DoorDash 2,690 Target
CVS 107m 135m
ExtraCare
Care Pass*
Criteo No No Instacart 9,809 Target
Walgreens 36m 168m myWalgreens Criteo
The Trade
Desk
Open AP
No Shipt Instacart 9,021 -
*fee based
SS = self service
Sources: direct from retailer, Statista, Numerator, SimilarWeb and retailer earnings call statements
12. Digital Retail Media Networks
Channel
Avg/Monthly
Uniques#
Loyalty
Program
SSP (SS) DSP (SS) Marketplace
Same Day
Delivery
Demo (F/M)
Ads
Launched
Stores
Key B&M
Partnerships
Amazon 200b Prime* private/API Yes Yes Yes 60%/40% 2012 529
Kohl’s
Rite Aid
Instacart - Plus* private/API No n/a Yes 80%/20% May 2020 - Kroger/All
eBay 180m No private/API No Yes No 49%/51% May 2015 1.5 -
Wayfair 39m Professional private No Yes No 60%/40% Feb 2019 2 -
Chewy 46m No No No No No 60%/40% n/a 0 Petco
*fee based
SS = self service
Sources: direct from retailer, Statista, Numerator, SimilarWeb and retailer earnings call statements
13. Build Media Mix Based on Common Goals
ROAS
Sponsored Products
13
Growth
Sponsored Products
Self Service Display -
keyword targeted
Discoverability
Self Service Display -
audience & keyword targeted
Offsite Display
New Customers
Offsite Display
Homepage/category Lockouts
Social/1P Data
CONVERSION
CONSIDERATION
CONVERSION
AWARENESS
CONSIDERATION
AWARENESS
+ + +
14. Translate Those Goals Into Shopper Behaviors
I want it
I need it I like it What is that?
16. Self-Serve Offsite Retailers
● 1P audiences via Roundel
● Target Circle
● Category, In Market
● Retailer Moments
● Deal Days
● 1P audiences via KPM
● Loyalty Card
● HH Purchase Behavior
Category
Flavors
● 1P audiences via WAG
● MyWalgreens
● Category, In Market
● Geolocation capabilities
17. The Trade Desk, DV360, Yahoo, Xandr - You Pick
While the Walmart DSP is
exclusively run through The
Trade Desk, many other
retailers can also be run
through PMP deals on TTD.
Some of the retailers even
have integrated in store
reporting available.
DV360 is one of the easiest
platforms to utilize with
competitive CPMs and less
fees but doesn’t have any
advanced or exclusive retail
media network
capabilities/features.
The Yahoo DSP has an easy
and intuitive UI with a
supportive and flexible team
to back it as they try to
become a top programmatic
player in emerging markets.
Yahoo also has Target
in-store sales within the
platform.
Xandr (recently acquired by
Microsoft late 2021) offers a
suite of products that help
enhance the programmatic
buying experience and extend
audience capabilities now that
they have access to
Microsoft’s Audience
Network.
18. Walmart DSP: A Differentiated Approach to Offsite Ads
18
● Leverage Walmart’s proprietary audience segments through
The Trade Desk’s expansive offsite network for targeting at
scale
● Tap into The Trade Desk’s premium inventory across all
devices
● Benefit fromAI automated optimizations based on real-time
data
● View in-flight media performance & act on performance via
on-demand optimizations
● Dynamic CPMs based on audiences, tactics and campaign
setup
● Approval by TTD and Walmart currently required
11:10am PST
Q4 Walmart!
21. It’s Not Just About Q4 Last Year…
INCREASE CONSIDERATION
INTENT
CREATE AWARENESS
Convert Category Buyers
● Target Consumers who have not bought a
certain product type within the buying cycle
On the Platform
● Cross Category Target using both buying behaviors and keywords
● Push display during holiday weekends to leverage increased traffic
When Launching New Products
● Target branded buying behaviors and category keywords
Increase Share and Category Growth
● Stay top of mind and re-engage lapsed customers
● Use keyword targets and category behaviors
We’re now working with the
last 6 months instead of 12!
22. Audience Examples: Vitamins/Supplements
22
AWARENESS
CONSIDERATION
INTENT
AWARENESS
INTENT
CONVERSION
Targeting
● Category buyers
• Vitamins/Supplements
• Health & wellness
• Nutrition & diet
supplements
● Complimentary category
buyers
• Beauty
• Personal care
Targeting
● Conquesting
• Competitor brand buyers
● Category buyers (more granular)
• Ex: Vitamin D shoppers
● Complimentary brands
● Complimentary micro category
buyers
• Ex: Women’s or Men’s health
● Coupon downloads
Targeting
● Conquesting
• Competitor brand buyers
● Retargeting
● Repurchase
• Ex: If the vitamins are a
30 day supply, retarget
them right after the 30
days run out
24. Managed Service Display: The Process
Access Initial Planning Asset Delivery
Gain
Approvals
Go-Live
Solidify Strategy
Gain
approval and
dashboard
access
Begins
gathering
assets and
populating
media briefs
Provide
creative
assets &
media brief to
retailer for
draft media
plan
Retailer
provides
media plan -
review, sign
IO
Approve
the creative
Retailer
implements
and
launches
Receive wrap
report from
retailer 4-6
weeks after
flight
24
Post-Flight
Weeks 1-2 Weeks 2-4 Weeks 4-8 Weeks 6-14
25. Self-Serve Offsite Display: The Process
Acess Contracts/Billing Strategy Creative Audiences
Access
Gain brand
approval
from retailer
& choose DSP
Complete
contracts &
billing
Provide brand
info to DSP to
obtain platform
access
Draft
audience,
creative &
optimization
strategy
Draft &
upload
creative
Build
audiences
from
retailers 1P
data bank
Setup &
Launch
Campaigns
25
Campaigns
Weeks 1-2 Weeks 2-4 Weeks 4-6
26. Onsite Display Self-Serve: The Process
Approval Access Line Items Build Ads Assign Ads
Campaigns
Gain brand
approval
from retailer
Provide brand
info to obtain
platform
access
Enter
Campaign
info and
setup
reporting
Enter dates,
targeting,
budgets,
pacing &
frequency
Assemble &
customize
creative
Assign
creatives to
ads & add
CTAs and
tracking
Launch
Campaigns &
monitor
performance
dashboard
26
Go Live
Weeks 1-2 Weeks 2-4
27. Instacart Delivers in Q4
● Display Ads
Auction based
Self-Service
Behavioral & Keyword
$15CPM floor
● Shoppable Video
Stay tuned
● Brand Pages
Free!
3P URL tracking
In platform performance metrics
28. Fresh from Kroger
● Kroger PMP
Agnostic, DSP of your choice
Unique audiences, category buyers
(excluding brands)
Purchase based targeting
● Online Video
● CTV
● Boost!
32. Lean Into Local Fulfillment - Instacart
At-A-Glance
● 800+ retailers (70,000 stores)
● 85% of US Households has delivery
availability
● Way beyond grocery into drug/pharmacy
stores, Costco, Best Buy, Dick’s, Total
Wine, Petco, Sephora, Bed Bath & Beyond
and more
● Pre-qualification of a customer - they
must enter an address and select a store
to even begin their shopping journey
33. Lean Into Local Fulfillment - Shipt & GoPuff
Shipt At-a-Glance
● 100+ retailers
● 5,000 cities
● Primarily CPG - Target
● Membership or pay per order
● Featured Listings, Banners, Email, Digital Endcaps
GoPuff At-a-Glance
● 30 min avg delivery time
● Micro fulfillment centers in 1,100 cities
● Liquor licenses!
● $1.95 delivery fee or membership flat rate
● Sponsored Search, Banner, In App, Display
34. We’re Still Clicking & Collecting
https://content-na1.emarketer.com/us-click-and-collect-forecast-2022
35. 2022 Playbook for Q4
and Holiday Success
DAY 2 - WEDNESDAY, AUGUST 31st
Deck the Halls of Retail Media: Creating Your Q4 Plan
10am PT | 1pm ET
How to Use Prime Day Data to Prepare for the Q4 Season
10:35am PT | 1:35pm ET
Unwrap a New Q4 Walmart Strategy
11:10am PT | 2:10pm ET
Ho Ho Ho(listic) Operations Panel: Strategy, Fulfillment, and Forecasting for the Holiday Season
11:45 am PT | 2:45 pm ET
36. Key Takeaways
1. Self-serve options abound this year! That
means more control over timing, budget,
creative, and audiences than ever before.
2. You still have to plan ahead – but not as much
as you have to for brick & mortar retail-led
campaigns.
3. Last Mile for the win. Lean into local inventory
and move that stock off the floor!
41. 2022 Playbook for Q4
and Holiday Success
DAY 1 - WEDNESDAY, AUGUST 24TH
Trends & Good Tidings: How to Maximize the Holiday
Season with Google
10am PT | 1pm ET
May Your Data be Measurable and Right
10:35am PT | 1:35pm ET
Sleigh Your Affiliate Strategy: How to Strategize for Q4
11:10am PT | 2:10pm ET
Bah humbug! No inventory! — Getting Creative With
Email Marketing Content in the Age of Supply Chain
Snafus
11:45 am PT | 2:45 pm ET
DAY 2 - WEDNESDAY, AUGUST 31st
Deck the Halls of Retail Media: Creating Your Q4
Plan
10am PT | 1pm ET
How to Use Prime Day Data to Prepare for the Q4
Season
10:35am PT | 1:35pm ET
Unwrap a New Q4 Walmart Strategy
11:10am PT | 2:10pm ET
Ho Ho Ho(listic) Operations Panel: Strategy,
Fulfillment, and Forecasting for the Holiday Season
11:45 am PT | 2:45 pm ET