The document discusses customer value propositions and marketing. It notes that marketing is the study and management of exchange relationships and the business process of creating relationships and satisfying customers. It also states that there are people with a significant number of followers in every business domain on social media, and these influencers create detailed content.

1. Customer Value Proposition
Marketing is the study and management of exchange relationships. Marketing is the business process
of creating relationships with and satisfying customers.
Value Perception
Gap
Seller
There are people who have a
significant number.
Customer
There are people who have a
significant number.
There are people who have a significant number
of followers in every business domain on social
media.

2. Customer
Value
Proposition
Marketing is the study and
management of exchange
relationships.
Offering
Competitor
Job to be done
Customer
Capabilities
Company
There are people who have a significant number of followers in
every business domain on social media. These influencers create
detailed content.

3. Customer Value Proposition
Marketing is the study and management of exchange relationships. Marketing is the business process
of creating relationships with and satisfying customers.
• There are people who have a significant
number of followers in every business.
• These influencers create detailed content.
• There are people who have a significant
number of followers in every business.
• These influencers create detailed content.
• There are people who have a significant
number of followers in every business.
• These influencers create detailed content.
• There are people who have a significant
number of followers in every business.
• These influencers create detailed content.
Quality and
Outcomes
Operational
Efficiency
Workforce Finance and
activity

4. Customer Value Proposition
Marketing is the study and management of exchange relationships. Marketing is the business process
of creating relationships with and satisfying customers.
Customer Company Competitor
1 2 3
There are people who have a
significant number of followers
in every business.
Marketing is the business
process of creating
relationships with and
satisfying customers.
There are people who have a
significant number of followers
in every business.
Marketing is the business
process of creating
relationships with and
satisfying customers.
There are people who have a
significant number of followers
in every business.
Marketing is the business
process of creating
relationships with and
satisfying customers.

5. Customer Value Proposition
Marketing is the study and management of exchange relationships. Marketing is the business process
of creating relationships with and satisfying customers.
Value Perception
Gap
Seller
There are people who
have a significant
number.
Customer
There are people who
have a significant
number.
Decision to Sell Decision to Buy

6. Customer Value Proposition
Marketing is the study and management of exchange relationships. Marketing is the business process
of creating relationships with and satisfying customers.
Customer
Company
Competitor
Value Proposition
There are people who have a significant number
of followers in every business.
There are people who have a significant number
of followers in every business.
There are people who have a significant number
of followers in every business.

7. Customer Value Proposition
Marketing is the study and management of exchange relationships. Marketing is the business process
of creating relationships with and satisfying customers.
Value
Perception
Gaps
Quality and
Outcomes
Operational
Efficiency
Workforce Finance and
activity
There are people who have a
significant number of followers
in every business.
There are people who have a
significant number of followers
in every business.
There are people who have a
significant number of followers
in every business.
There are people who have a
significant number of followers
in every business.

8. Customer Value Proposition
Marketing is the study and management of exchange relationships. Marketing is the business process
of creating relationships with and satisfying customers.
Value Propositions
Key Partners Key
Activities
Key Resources
Cost
Structure
Customer
Segments
Customer
Relationships
Channels
Revenue Strems
There are people who
have a significant.
There are people who have a significant number of
followers in every business.

9. Customer Value Proposition
Marketing is the study and management of exchange relationships. Marketing is the business process
of creating relationships with and satisfying customers.
Customer
Company
Competitor
Target Market
There are people who have a
significant.

10. Customer Value Proposition
Marketing is the study and management of exchange relationships. Marketing is the business process
of creating relationships with and satisfying customers.
Quality and
Outcomes
Operational
Efficiency
Finance and
activity
There are people who have a
significant number of followers
in every business.
There are people who have a
significant number of followers
in every business.
There are people who have a significant number
of followers in every business.

11. Customer Value Proposition
Marketing is the study and management of exchange relationships. Marketing is the business process
of creating relationships with and satisfying customers.
Value For
The
Customer
There are people who have a
significant number of followers
in every business.
There are people who have a
significant number of followers
in every business.
There are people who have a
significant number of followers
in every business.
There are people who have a
significant number of followers
in every business.

12. Customer Value Proposition
Marketing is the study and management of exchange relationships. Marketing is the business process
of creating relationships with and satisfying customers.
Quality and
Outcomes
Operational
Efficiency
Finance and
activity
There are people who have a
significant number of followers
in every business.
There are people who have a
significant number of followers
in every business.
There are people who have a
significant number of followers
in every business.

13. Customer Value Proposition
Marketing is the study and management of exchange relationships. Marketing is the business process
of creating relationships with and satisfying customers.
Quality and
Outcomes
Operational
Efficiency
Workforce
Finance and
activity
There are people who have a significant
number of followers in every business.
There are people who have a significant
number of followers in every business.
There are people who have a significant
number of followers in every business.
There are people who have a significant
number of followers in every business.
Value For The Customer

14. Customer Value Proposition
Marketing is the study and management of exchange relationships. Marketing is the business process
of creating relationships with and satisfying customers.
01
02
03
Quality and
Outcomes
Operational
Efficiency
Finance and
activity
There are people who have a
significant number of followers
in every business.
There are people who have a
significant number of followers
in every business.
There are people who have a
significant number of followers
in every business.

15. Customer Value Proposition
Marketing is the study and management of exchange relationships. Marketing is the business process
of creating relationships with and satisfying customers.
Customer Company Competitor
1 2 3
There are people who have a
significant number of followers
in every business. Marketing is
the business process of
creating.
There are people who have a
significant number of followers
in every business. Marketing is
the business process of
creating.
There are people who have a
significant number of followers
in every business. Marketing is
the business process of
creating.

16. Customer Value Proposition
Marketing is the study and management of exchange relationships. Marketing is the business process
of creating relationships with and satisfying customers.
Offering
Competitor
Job to be done
Customer
Capabilities
Company
There are people who have a
significant number of followers
in every business.
There are people who have a
significant number of followers
in every business.
There are people who have a
significant number of followers
in every business.

17. Customer Value Proposition
Marketing is the study and management of exchange relationships. Marketing is the business process
of creating relationships with and satisfying customers.
Marketing is the study and
management of exchange
relationships. Marketing is the
business process of creating.
Marketing is the study and
management of exchange
relationships. Marketing is the
business process of creating.
Marketing is the study and
management of exchange
relationships. Marketing is the
business process of creating.
Marketing is the study and
management of exchange
relationships. Marketing is the
business process of creating.
Value For The
Customer

18. Customer Value Proposition
Marketing is the study and management of exchange relationships. Marketing is the business process
of creating relationships with and satisfying customers.
Marketing is the study and
management of exchange
relationships.
Marketing is the study and
management of exchange
relationships.
Marketing is the study and
management of exchange
relationships.
Customer
Company
Competitor

19. Customer Value Proposition
Marketing is the study and management of exchange relationships. Marketing is the business process
of creating relationships with and satisfying customers.
1
2
3
4
Value For
The
Customer
Quality and
Outcomes
Operational
Efficiency
Workforce
Finance and
activity
There are people who have a significant number of
followers in every business.
There are people who have a significant number of
followers in every business.
There are people who have a significant number of
followers in every business.
There are people who have a significant number of
followers in every business.

20. Customer Value Proposition
Marketing is the study and management of exchange relationships. Marketing is the business process
of creating relationships with and satisfying customers.
There are people who have a significant number of followers in
every business domain on social media.
There are people who have a significant number of followers in
every business domain on social media.
There are people who have a significant number of followers in
every business domain on social media.
Quality and
Outcomes
Operational
Efficiency
Finance and
activity