Discover our selection of advertising media cases for December 2013: the best of creativity in communications operations worldwide.

1. DECEMBER 2013

2. ABOUT
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Creative library with 150.000 pieces of creative work (all
media types)
Approximately 1.000 of the latest and greatest ads added
each month from around the globe
Analyze creative trends, view and monitor the competition,
get inspired
Each week, we select and feature a media case
made to promote a creative operation or a
campaign of communication in a dedicated section
of our site
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DECEMBER 2013

3. This month, discover the following…
Business Sectors
Public Interest
NGO
Transport
Mobile Phones
Brands
Mimi Foundation
Swebus
Action contre la Faim
Sony
Agencies
Leo Burnett France
Åkestam Holt
TBWAParis
Crispin+Porter Bogusky
Media/Channels
Stunt
Digital
Ambient/Outdoor
Cinema
DECEMBER 2013

4. Public Interest
A unique makeover experience
If Only for a second: Break in a life of
cancer patients
Mimi Foundation is convinced that cancer must be
fought not only on the medical front but through the
well-being and optimism of patients. They have to
struggle with the physical suffering and the
emotional stress even in the eyes of their relatives.
Leo Burnett France who have supported the
foundation for the past 4 years, have come up with
the idea of offering the patients a break and a short
moment of escape through a unique makeover
experience. 20 patients have participated in a special
photo…
DECEMBER 2013

5. PUBLIC INTEREST, NGO
A unique makeover experience
If Only for a second: Break in a life of cancer patients
Click on image to watch the
complete case
DECEMBER 2013

6. TRANSPORT
Comparative operation
Advertise from your competitors failings
With the winter, trains are often delayed or
cancelled due to the weather conditions. Swebus,
which is Sweden’s most punctual public transport,
has taken here the occasion to “steal” customers
from the railroad company in creating the “SWEBUS
TRAIN SWITCH”. If your train is late or even
canceled, customers are rewarded with discounted
bus rides. The discount coupon was created on the
number of minutes the train was late and accessible
through a web-app…
DECEMBER 2013

7. TRANSPORT
Comparative operation
Advertise from your competitors failings
Click on image to watch the
complete case
DECEMBER 2013

8. PUBLIC INTEREST, NGO
The Subway petition
Follow the campaign along the subway platform
Action against Hunger and TBWA Paris, reminds us
the danger of being a humanitarian worker. In 2006
the association had to leave Sri Lanka after the
murderer of one of its workers. You can follow the
story along the different billboards, finally to be
invited to support their action to protect the
humanitarian workers by signing a petition on the
last billboard…
DECEMBER 2013

9. PUBLIC INTEREST, NGO
The Subway petition
Follow the campaign along the subway platform
SEE THE COMPLETE CASE
DECEMBER 2013

10. MOBILE PHONES
Stunt operation in cinemas
Sony pranks the public
Sony has profited from the “Skyfall” preview in
Swedish movie theaters by promoting its new
Xperia Acro S. model thanks to this stunt
operation. Free drinks were offered to the
spectators before they entered the cinema. An
interactive commercial then explained the
competition and made a hidden waterproof
telephone buzz inside one of the free soda cups…
DECEMBER 2013

11. MOBILE PHONES
Stunt operation in cinemas
Sony pranks the public
Click on image to watch the
complete case
DECEMBER 2013

12. Last month showcase
(To see last month’s selection, click HERE)
DECEMBER 2013

13. COME BACK IN A MONTH
TO VIEW OUR
NEXT SELECTION
DECEMBER 2013