Shrimp is one of the most important, healthy food. With obesity and diabetes on rise, consumers are getting more and more aware about healthy food. Shrimp is vital component of healthy food plan. GCC the net importer of shrimp, the opportunity remains very good. The export potential of the product is very high. The frozen shrimps are key growth and export component of the GCC, diversification Plan.
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Shrimp is one of the most important, healthy food. With obesity and diabetes on rise, consumers are getting more and more aware about healthy food. Shrimp is vital component of healthy food plan. GCC the net importer of shrimp, the opportunity remains very good. The export potential of the product is very high. The frozen shrimps are key growth and export component of the GCC, diversification Plan.
This is brief Project Report for shrimp Farm. Shrimp Farm, Prawns and Crabs , will remain key components of Aquaculture Projects and growth.
CEO of Nutreco looks into the future for the feed company Nutreco and the salmon feed business in general. Is there a new competitive climate within the salmon feed business?
Prospects of sustainable feedstock production for advanced biofuels. Hans van...Oleksandra Tryboi
Presentation gives an overview of sugar beet as a biobased crop that is ideal for farmers to grow. Sugar beet is a strategic food, feed and energy crop, essential in crop rotation program, giving better results, compared to other crops, by improvement of soil fertility and soil structure and has low water footprint. Production of EtOH from sugar beet need less water and is more efficient compared to such feedstock as corn stover, poplar, miscanthus and corn.
AquaBlue Group is a sustainable aquaculture company established with commercial success and marine conservation at its core. We specialize in sea cucumber farming, with a focus on producing sustainable sea cucumbers for the food and medical trades within Asia, and primarily for the Chinese mainland market.
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This presentation showcases an idea for Sustainable Marketing Innovation. The project is part of a level 9 master's program to critically review the feasibility of an innovative, sustainable marketing concept for the Irish market by researching market data.
It is a two-part assignment.
The first part is the discussion of the feasibility of the idea. Facts and data to support the new marketing concept, the market potential and forecasted demand showing research findings for the Irish market.
The first part includes the offering, value proposition, potential market, competition and a perceptual map outlining the differentiation strategy.
The second part consists of a well-integrated and carefully planned marketing plan for an investor who will invest in this sustainable business idea. The presentation aims to promote an innovative idea to a panel of investors. In the second part of the presentation,
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Pond Technologies was founded in Toronto, Canada on May 2007. Their mission is to use microalgae, the original superfood and the planet’s first carbon storage technology, to solve some of the largest problems facing the world today.
The fish and seafood market in Western Europe shows signs of being on the brink of recovery as the decline of sales is slowing down. Convenience, packaging, distribution, health and wellness trends, education and sustainability represent important factors to tap into this market. This presentation provides an overview of the fish and seafood industry in Europe and provides a perspective about the role of the European region within the global market, by highlighting the key drivers for growth and examples of innovation.
1. Favoured destination for Agri-business and Food Processing industry with abundant raw material base,
skilled workforce, strong supporting ecosystem, and an industry friendly policy environment.
2. Home to 10 Agro-climatic zones on the basis of soil structure, topography, vegetation, elevation and
rainfall which supports a wide variety of crops.
3. Karnataka is the largest producer of coffee in the country, contributing 70% to national production.
4. Largest producer of Silk in the country accounting for 35% of the Silk production in the country
containing 49 Silk Farms and 92 Silk cooperatives.
5. Only producer of Rose Onions in the country, which are exported to Malaysia, Singapore, Indonesia,
Brunei, Bahrain, and UAE.
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opportunities for manufacturing products like juice, pulp, squash and jams
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Presentation gives an overview of sugar beet as a biobased crop that is ideal for farmers to grow. Sugar beet is a strategic food, feed and energy crop, essential in crop rotation program, giving better results, compared to other crops, by improvement of soil fertility and soil structure and has low water footprint. Production of EtOH from sugar beet need less water and is more efficient compared to such feedstock as corn stover, poplar, miscanthus and corn.
AquaBlue Group is a sustainable aquaculture company established with commercial success and marine conservation at its core. We specialize in sea cucumber farming, with a focus on producing sustainable sea cucumbers for the food and medical trades within Asia, and primarily for the Chinese mainland market.
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This presentation showcases an idea for Sustainable Marketing Innovation. The project is part of a level 9 master's program to critically review the feasibility of an innovative, sustainable marketing concept for the Irish market by researching market data.
It is a two-part assignment.
The first part is the discussion of the feasibility of the idea. Facts and data to support the new marketing concept, the market potential and forecasted demand showing research findings for the Irish market.
The first part includes the offering, value proposition, potential market, competition and a perceptual map outlining the differentiation strategy.
The second part consists of a well-integrated and carefully planned marketing plan for an investor who will invest in this sustainable business idea. The presentation aims to promote an innovative idea to a panel of investors. In the second part of the presentation,
* The product and the associated value proposition
* Market analysis
* Estimated opportunities and threats in the marketplace using the ICEDRIPS model.
* Segmenting- Targeting- Positioning- Differentiating
* Marketing Mix
* Pricing
* Distribution
* Marketing Communication
* Physical environment
* Process
* People
* Marketing Projections
The references used for the presentations are included in the slide.
All the best!
Pond Technologies was founded in Toronto, Canada on May 2007. Their mission is to use microalgae, the original superfood and the planet’s first carbon storage technology, to solve some of the largest problems facing the world today.
The fish and seafood market in Western Europe shows signs of being on the brink of recovery as the decline of sales is slowing down. Convenience, packaging, distribution, health and wellness trends, education and sustainability represent important factors to tap into this market. This presentation provides an overview of the fish and seafood industry in Europe and provides a perspective about the role of the European region within the global market, by highlighting the key drivers for growth and examples of innovation.
1. Favoured destination for Agri-business and Food Processing industry with abundant raw material base,
skilled workforce, strong supporting ecosystem, and an industry friendly policy environment.
2. Home to 10 Agro-climatic zones on the basis of soil structure, topography, vegetation, elevation and
rainfall which supports a wide variety of crops.
3. Karnataka is the largest producer of coffee in the country, contributing 70% to national production.
4. Largest producer of Silk in the country accounting for 35% of the Silk production in the country
containing 49 Silk Farms and 92 Silk cooperatives.
5. Only producer of Rose Onions in the country, which are exported to Malaysia, Singapore, Indonesia,
Brunei, Bahrain, and UAE.
6. Karnataka is among the top producers of pomegranate, grapes, mango, lime/lemon and orange creating
opportunities for manufacturing products like juice, pulp, squash and jams
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One of the top cities of India, Hyderabad is the capital of Telangana and home to some of the biggest companies. But the other aspect of the city is a huge chunk of population that is even deprived of the food and shelter. There are many people in Hyderabad that are not having access to
3. ‣ 20+ years in aquaculture,
agriculture and
technology sectors
‣ Super-intensive indoor
shrimp farming industry
experts consulting and
advising
‣ Business + Technology
balanced
3
Mark Chavez Jan Erlich
Aquaculture + Agriculture
Team
Advisory board from the super-
intensive indoor shrimp farm industry
Andrew Ray
Jorge Lango
Scott Fritze
Manuel Poulain
4. ‣ 6-7% YOY growth rates in
aquaculture last 10 years
‣ 15-20B USD global shrimp
industry, 1/3 in Europe
‣ Premium product in niche market
space
‣ Long term and alternative sources
of protein needed and desired
4
Project Motivations
“The World Bank estimates that by
2030, some 62% of the seafood we eat
will be farm-raised”.
Source: BBC News June 2015
“Globally, fish provides more than 2.9 billion
people with almost 20% of their intake of
animal protein”.
Source: BBC News June 2015
2004 2014
64B USD
157B USD
Global Aquaculture Production
Source: FAO
5. Starting in Czech Republic
‣ 220M CZK / 11M
USDValue of shrimp
imported in 2015
‣ 1,730,850 Netto Kgs
in 2015
‣ Shrimp imports
nearly tripled in last
5 years from 70M to
220M CZK
0 CZK
75 000 CZK
150 000 CZK
225 000 CZK
300 000 CZK
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Preserved
Not Frozen
Frozen
Shrimp Imports Czech Republic
Sources: Czech Statistical Office: External Trade Database
220M CZK
(11M USD)
70M CZK
(3,5M USD)
6. Bratislava
Karlovy Vary
Brno
Linz
Market in CEE
6Sources: FAO, Czech Statistical Office
PragueDresden
Munich
ViennaSalzburg
(DE, PL, AU, CZ, SK, HU)
Shrimp Imports CEE
690M USD value
‣Germany 85%
(587M USD)
‣ Austria 7%
(48M USD)
‣ Poland 6%
(41M USD)
‣ Czech Republic 2%
(11M USD)
‣ Hungary + Slovakia <1%
7. Industry
7
Competition in Czech
Republic
‣ 100 in the US
‣ 16 in Europe
‣ Largest in Spain
‣ Closest in
Germany
Indoor Super-Intensive
shrimp farms
Substitutes
(What else?)
Direct
(Who now?)
Indirect
(Who’s next?)
Live/Fresh-
dead/Local
Fish, Other shell fish, frozen shrimp, lean beef,
bio lean beef
Fresh fish
producers
8. Business Model
Direct to Consumer / Farm to Market
Home
Consumers in CZ
Scale up
Upscale Restaurants +
Farmer’s Markets
Build Brand
Hours
Volume
Wholesale +
Hypermarkets
Year 3Start-up - Year 2 Year 5
9. Technology
• RAS (Recirculating Aquaculture System)
with minimal exchange
• Underground fresh water (Czech
aquifer), add salt to make seawater
• Biofloc technology (BFT)
• Biogas heating source (No fossil fuels)
• High stocking densities (3-7 kg/m3)
• Using “technical blueprint” from industry
technology leaders
• Waste water treatment (No
environment impact)
9
Shrimp
LifeCycle
Hatchery * Nursery
* Grow-Out
Maturation/
Broodstock
* Decapoda farm
11. 1. Scaling inYR2 andYR3
2. Equipment failure
3. Super intensive system (higher
density, higher risk)
4. Consistent supply of PLs
(postlarvae)
5. Shrimp virus leads to shrimp
mortality
11
Operating Risks
1. 2-3 cycles of demonstration system
2. Alarm/control system, backup
generator
3. Proper system design
4. Agree on monthly/annual contract
with supplier
5. Bio-security, Standard Operating
Procedures, manage with biofloc
water management
Risks Mitigation Planned
12. Investment detail
12
Seed round
‣ 7M CZK for 30% of Decapoda
‣ CAPEX 2.3M CZK
‣ OPEX 4.7 CZK (cost for 12 months of operating)
‣ Includes 20% contingency
‣ Production: 2-3 metric tons
Series A
‣ 12.6M CZK for 30% of Decapoda (if same investor 51% of Decapoda)
‣ CAPEX 6.8M CZK
‣ OPEX 5.8 CZK (cost for 6 months of operating)
‣ Includes 15% contingency
‣ Production: 12 tons during 1st year, then 20 tons annually
13. Exit Scenarios
13
5 Years
‣ Strategic Buyers of Decapoda
- Sell Decapoda to domestic fishery (diversify portfolio)
- Sell Decapoda to seafood distributor
- Sell Decapoda to health tech company
- Sell to international traditional shrimp farm
‣ Licensing or Franchising Model
- Commercial
- Governments
20202019201820172016 2021
15. Market Size Czech Rep. calculation
• Total Available Market (TAM) = 500M CZK [Units = 1,130 metric tons x 440 CZK (import price of
177 CZK x 2.5 = approx. 440 CZK retail price)]
• Served Available Market (SAM) = 95M CZK [Units = 214 metric tons x 440 CZK (import price of
177 CZK x 2.5 = 440 CZK retail price)]
• Size Of Market (SOM) = 20M CZK (<4% of TAM)
500M
CZK
95M
CZK
20M
CZK
Total Available Market (TAM)
Served Available Market (SAM)
Size Of Market (SOM)
All types (frozen, not frozen, preserved)
Not frozen
Truly fresh
16. Mark’s vision
16
10 years
‣ 3 years
‣ 15 metric tons per year on a sustainable basis
‣ Shrimp Republic an established brand
‣ 5 years
‣ Double production, license technology and know how to farms in Central & Eastern
Europe
‣ Technology development will include RAS processes, web based control system (HW &
SW), traceability SW, inventory system, data management on line
‣ Shrimp Republic retail chain
‣ 10 years
‣ Affordable fresh shrimp to the Czech consumer
‣ 100 tons delivered “fresh dead” and “fresh frozen” to CEE
‣ The new Christmas tradition in the Czech republic
5 years3 years
18. Product
‣ Pacific White Shrimp
‣ Native to the Pacific ocean (warm
waters)
‣ Most widely researched, developed
and farmed shrimp species globally
‣ Superior in taste to Penaeus
monodon (Black Tiger Prawns) and
cost less to grow
‣ Contains more consumable meat
than Penaeus monodon (Black Tiger
Prawns)
‣ 16.5g - 30g market sizes
18