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Picks	
  up	
  kids	
  
from	
  a/er	
  school	
  
ac3vi3es	
  
Day	
  in	
  the	
  Life	
  of	
  Anna	
  
Sleeping	
  by	
  
11:30	
  PM	
  	
  
Arrives	
  to	
  work	
  at	
  9:00	
  AM	
  	
  
a/er	
  dropping	
  kids	
  off	
  at	
  
school	
  
*7%	
  Looks	
  at	
  work	
  as	
  a	
  
career	
  not	
  just	
  a	
  job	
  
*8%	
  want	
  to	
  get	
  very	
  top	
  of	
  
career	
  	
  
*Base:	
  Women	
  	
  
Source:	
  Simmons	
  Spring	
  2012	
  NHCS	
  Adult	
  Full	
  Year	
  Unified	
  Study	
  
*(17/118)	
  listening	
  
to	
  satellite	
  radio	
  
(Sirius,XM)	
  
*86%	
  drives	
  to	
  
work	
  	
  
Goes	
  grocery	
  
shopping	
  a/er	
  
work	
  with	
  kids	
  
-­‐Mashable	
  
*14%	
  Prefer	
  to	
  
shop	
  with	
  family	
  
-­‐Mashable	
  
12:30	
  PM	
  Takes	
  
her	
  lunch	
  break	
  
and	
  shops	
  on	
  
her	
  mobile	
  
phone	
  
While	
  
watching	
  TV,	
  
she’s	
  on	
  her	
  
computer	
  or	
  
Ipad.	
  
Majority	
  of	
  moms	
  use	
  
Facebook	
  for	
  “Me	
  
Time”	
  	
  
-­‐Mashable	
  
Love	
  spending	
  one-­‐
on-­‐one	
  Zme	
  with	
  
their	
  own	
  
smartphones	
  
-­‐Mashable	
  
*14%	
  travel	
  at	
  least	
  
35-­‐49	
  miles	
  in	
  city/
suburb	
  
Leaves	
  work	
  at	
  4	
  PM	
  
6:00	
  PM	
  dinner	
  3me	
  	
  
*19%	
  work	
  at	
  eaZng	
  a	
  
well	
  balanced	
  diet	
  
Reads	
  a	
  bed3me	
  
story	
  off	
  her	
  Kindle	
  
and	
  puts	
  kids	
  to	
  bed	
  
at	
  9:00	
  PM	
  
*9%	
  own	
  an	
  
Amazon	
  Kindle	
  
*48%	
  Enjoy	
  
spending	
  Zme	
  
with	
  family	
  
Wakes	
  up	
  kids	
  and	
  
helps	
  them	
  get	
  
ready	
  for	
  school	
  
Makes	
  breakfast	
  for	
  
her	
  family	
  
*30%	
  prefers	
  to	
  
cook	
  organic	
  eggs	
  
*40%	
  Enjoy	
  
cooking	
  for	
  fun	
  
Wakes	
  up	
  at	
  6:30	
  AM	
  
and	
  checks	
  the	
  
weather	
  	
  	
  
*(3/169)	
  prefers	
  
Accuweather.com	
  	
  
She	
  makes	
  cookies	
  
for	
  kids	
  bake	
  sale	
  	
  
*27%	
  Bakes	
  for	
  
fun	
  

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Day in the life _ BIG R

  • 1. Picks  up  kids   from  a/er  school   ac3vi3es   Day  in  the  Life  of  Anna   Sleeping  by   11:30  PM     Arrives  to  work  at  9:00  AM     a/er  dropping  kids  off  at   school   *7%  Looks  at  work  as  a   career  not  just  a  job   *8%  want  to  get  very  top  of   career     *Base:  Women     Source:  Simmons  Spring  2012  NHCS  Adult  Full  Year  Unified  Study   *(17/118)  listening   to  satellite  radio   (Sirius,XM)   *86%  drives  to   work     Goes  grocery   shopping  a/er   work  with  kids   -­‐Mashable   *14%  Prefer  to   shop  with  family   -­‐Mashable   12:30  PM  Takes   her  lunch  break   and  shops  on   her  mobile   phone   While   watching  TV,   she’s  on  her   computer  or   Ipad.   Majority  of  moms  use   Facebook  for  “Me   Time”     -­‐Mashable   Love  spending  one-­‐ on-­‐one  Zme  with   their  own   smartphones   -­‐Mashable   *14%  travel  at  least   35-­‐49  miles  in  city/ suburb   Leaves  work  at  4  PM   6:00  PM  dinner  3me     *19%  work  at  eaZng  a   well  balanced  diet   Reads  a  bed3me   story  off  her  Kindle   and  puts  kids  to  bed   at  9:00  PM   *9%  own  an   Amazon  Kindle   *48%  Enjoy   spending  Zme   with  family   Wakes  up  kids  and   helps  them  get   ready  for  school   Makes  breakfast  for   her  family   *30%  prefers  to   cook  organic  eggs   *40%  Enjoy   cooking  for  fun   Wakes  up  at  6:30  AM   and  checks  the   weather       *(3/169)  prefers   Accuweather.com     She  makes  cookies   for  kids  bake  sale     *27%  Bakes  for   fun