Day 1 intro to self employment, working from home

B R I A N W S T E E L
developing higher performance
Starting in Business
The nature of self employment

The Start-up Programme
Programme outline:
The nature of self employment
Building the foundations of good business
Streetwise marketing and business development
Managing the money
Putting the plan together
Pitching for business and investment

So what do you want out of
this programme?
Introductions
Who are you?
What’s your business?
What do you want to achieve by joining us here?
What do you want from me?

Start your business
Taking care of the key
aspects of business
start-up can help
ensure your adventure
gets off to a good start
and builds the
foundation for a great
future.
Starting a business of your own can be a life changing
experience.
Survival rates vary but around a third of new businesses
fail within the first year and half those left go within two
years.
The good news is that still leaves a huge number of very
happy people making a good living.

Decide what type of business
aspects of business
start-up can help
and builds the
future.
How much time can you afford to devote to your venture?
How much money do you need to get it off the ground?
What are your potential customers expectations of your
business and how might that effect your business model?

When will you launch?
aspects of business
start-up can help
and builds the
future.
Don’t rush headlong into launching.
What seasonal factors influence your trading year?
Be realistic about what will give you the greatest
advantage.

Who's your customer?
aspects of business
start-up can help
and builds the
future.
It’s never everybody.
It’s never anybody.
What do you know about their needs, wants and desires?
In what segment do they reside?
 How do they buy?

Have you got a brand in mind?
Advertising is
what you do
when you can’t
be there in
person.
Got a business name?
What’s the package you propose to offer?
How do your competitors promote themselves?
 Will you have a web presence?

Organise the money?
Cash is the
lifeblood of a
business. If you
let a business
bleed dry it dies
Sort out your banking?
Establish your capital requirement.
Deal with cash shortfalls?
 Plan your financial profile – cash flow and profit forecast.

Promote, promote, promote.
Cash is the
lifeblood of a
business. If you
let a business
bleed dry it dies
Its all about the marketing.
Plan your annual activity.
Where, when a how to advertise.
Focused promotion.
 Get it down on paper.

Publish your plan.
Cash is the
lifeblood of a
business. If you
let a business
bleed dry it dies
Its not War and Peace.
Its a working document.
Its key to managing your business
Can be key to obtaining investment

Programme objectives:
The objective of this programme is to
provide you with the knowledge and
understanding needed to build a
sustainable business regardless of
sector or size.

Do you want a job or
a business?

The difference is clear.
You either go to work
on the business or you
go to work in the
business.

Do you have what it takes?
Questions that must be answered:
Have you got a viable business idea?
Are you sufficiently entrepreneurial?
What are your Strengths and Weaknesses?

Will it work?
5 3 1
1 A c b
2 B a c
3 A b c
4 C b a
5 B a c
6 A c b
7 B c a
8 B a c
9 B a c
10 B c a
11 A b c
12 A b c
13 C b a
14 A c b
15 B a c
60 – 75 It would appear you have all the key
elements covered and your business idea is viable.
You will, though, still have to develop an
appropriate business model and produce a
workable business plan to ensure you give yourself
the greatest chance of success.
45 – 59 You certainly have some key
elements covered but may be missing critical
understanding or information about certain
elements. You need to talk through your responses
to this questionnaire with a business adviser before
you start planning the business or developing the
business model.
30 – 45 You need to completely review your
understanding of business and how small
businesses are developed. At present your business
idea may be viable but you could be in serious
danger of losing all you invest if you do not take
advice about your way forward.

Scoring Success?
A = 5
B = 3
C = 1

Legal entity
Sole trader:
No registration requirements other than with HMRC for tax and NI.
[Form CWF 1]
Personally responsible for all debt in the business and all actions
undertaken as part of the businesses activities.
Benefit from all profits generated in the business.
Business expenses deducted from income to give profit.
Pay Class 2 national insurance contributions at current rate.

Legal entity
Partnership:
A business relationship between 2 or more individuals [generally max of 20]
No registration requirements other than with HMRC for tax and NI. [Form CWF 1]
Personally responsible for all debt in the business and all actions undertaken as part of the
businesses activities on joint and several basis.
Benefit from all profits generated in the business according to agreement of share.
Business expenses deducted from income to give profit.
Pay Class 2 national insurance contributions at current rate.
Should have a ‘Deed of Partnership’ drawn up to identify roles, responsibilities and share of
income/profit.

Legal entity
Limited Company:
Legal entity in its own right.
Registered at Companies House together with names and addresses of
officials [directors]
Directors are employees of the business and benefit from some
protection under limited liability.
Process of registration very straight forward. Can be done on-line for
under £20.

Legal entity
Limited Company:

What’s in a name?
Must be legal and decent.
No requirement to register but can be protected as Trade Mark.
Cannot imply that you are something you are not – local business calling
itself international, associated with the crown or government.
Must not ‘trade off’ another business.
Care needs to be taken to thoroughly check out proposed names.

Don’t get it wrong

www.therapistfinder.com

www.penisland.net

www.whorepresents.com

The Start-up Programme
Insurance
Three key types:
Public Liability
Employers Liability
Professional Indemnity

By tomorrow!!!
Business name
Logo Script
Logo
Brand values

Working from home

Working from home
Have a set workplace:
 Get organised
 Get computer savvy
Don’t allow distractions:
 You are at work. Kids, TV,
a warm bed are out.
 Plan your day. If you
have spare time work on
developing your business

Working from home
Make sure you have somewhere
comfortable to work:

Working from home
Set your office hours:
 Make sure family and
customers know when you
are available.
 Take breaks and have a
proper lunch.
Get out of the house:
 If can get very lonely.
Make sure you take time
to get out and meet
people.
 Find a local coffee house
to use for meetings.

Working from home
Avoid trying to do too many things:
 Use experts to do what
you may struggle to do.
 Don’t take too much on.
Make sure you schedule face time:
 Where and when practical
schedule meetings face to
face.
 Take every opportunity to
network.

Registering Self Employed

Day 1 intro to self employment, working from home

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