David Tucker is an innovative technology business leader and executive who has successfully led startup organizations and business units within large companies like Cisco Systems. He has over 30 years of experience in telecommunications, networking, and developing profitable business models. Some of his career highlights include co-founding Selsius Systems, an IP PBX company that was acquired by Cisco where he helped grow their Collaboration business to over $4.5B annually. He also led teams at Cisco that developed new product categories for small and medium businesses, growing bookings to $350M within 3 years. Currently he is the Vice President and General Manager of Cisco's Collaboration Solutions Go-to-Market organization, working to achieve aggressive growth targets.

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David Tucker
Business Technology Leader / Communications and Networking Technologies
dctucker6@gmail.com
Mobile: 972-467-6311
Lives in Dallas, Texas
Summary
SENIOR TECHNOLOGY EXECUTIVE, BUSINESS LEADER
I am an innovative and a highly focused technology business leader who assembles and leads top talent to
leverage technology transitions and winning business value. Success is measured by exceeding revenue goals
with sustainable product solutions and innovative sales and go-to-market models. I have successfully led a
startup organization to an acquisition exit as well as participated as part of a larger management team. Product
strategies include competitive premise solutions along with new as-a-service Cloud models. Customer
segment experience includes large multi-national enterprise, service providers and small and mid-size
markets.
Most notable positions:
– Cisco Systems, VP/GM Collaboration Technology Group, Solutions Go-to-Market/Sales
– Cisco Systems, VP/ GM Enterprise Networking Group
– Cisco Systems, General Manager, Enterprise Voice & Video Business Unit
– Selsius Systems, President / CEO / Co-Founder
– Business Development and Sales Leadership Positions for ROLM and AT&T
Recognized as an expert in telecommunications, IP networking infrastructures, sales and marketing, and
building profitable business models. I thrive as a builder and motivator of teams that maximize ROI in
meeting business technical goals and innovative technology solutions.
Career highlights: - Co-created an IP PBX business plan (Selsius) and led the team to an acquisition exit with
Cisco in 1998. Integrated the team and technology into Cisco which is now the Collaboration Technology
Business Group with annual revenues in excess of $4.5B. - Led a new team which developed a new
technology category for Cisco in SMB networking which grew bookings to $350 M in 3 years. Co-created a
new cloud SMB service within Cisco, called Linksys One for a hosted IT-as-a service.
I have a proven track record of recognizing business technical opportunities and building organizations to
capture market share and lead the industry. I am also known for building loyal and productive teams, which
are highly motivated to win.
Experience
VP/GM Collaboration Solutions Go-to-Market at Cisco

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January 2013 - Present (2 years 10 months)
Manage a worldwide team responsible for achieving aggressive growth targets for both premise and cloud
Collaboration offers. Two principal outcomes: insure a world class solution unmatched by competitors and
create go-to-market offers that our customer-led and partner-led sales can leverage to achieve our mutual
agreed upon goals. Routes to market include enterprise, small-to-medium businesses, public sector and
service providers. Key factors for success are partner profitability, product offer education and business
planning, competitive positioning and delivering the customer valued outcome.
VP/GM Enterprise Networking Group (Small & Commercial Markets) at Cisco Systems
October 2008 - January 2013 (4 years 4 months)
Developed and executed a new growth technology strategy. Based on year-over-year outstanding
results, Cisco has moved from no position to market leader in the small business networking space.
Leveraged a business opportunity to enter a new market space where Cisco was not present, providing a
suite of networking products to SMB customers. Every aspect of the business had to be redefined and
executed to provide a net operating model that was attractive. Developed and integrated a leaner
engineering organization leveraging a lower cost development model, new overlay sales and marketing
team, new support team, new supply chain, and financial tracking system to minimize miscellaneous
allocations. •Grew the business from $0 USD to $350M USD in 5 years.. • Currently market and sell the
product in 180 countries with average annual growth over 20% and delivered a net operating return to
Cisco in excess of 20%.
VP/GM ‘Small Business’ Business Unit & Linksys at Cisco Systems
October 2004 - October 2008 (4 years 1 month)
Co-led an internal start-up team to create a new hosted voice and data network, coded named Linksys One.
In parallel, built team to create the small business practice for Linksys (switching, routing, security, and
WLAN).
General Manager: Enterprise Voice & Video Business Unit at Cisco Systems
January 1999 - September 2004 (4 years 9 months)
As former President/CEO and co-founder, managed the integration of Selsius Systems into Cisco Systems
following the company’s acquisition by Cisco in December, 1999. Scaled operations with a focus on
delivering IP communications solutions for Cisco enterprise customers. Responsible for product
management, business development, engineering, and go-to-market operations.
President/CEO at Selsius Systems
February 1994 - December 1998 (5 years 11 months)
Jointly founded a technology start up that created the industry's first IP PBX. Leveraged the technology
transition with Ethernet and IP expansion along with distributed computing architectures. Resulted in
worldwide shift from big box phone systems creating a technology transition favoring Selsius, a Cisco
Systems company, over traditional players, such as Nortel and Avaya. Led sale of company to Cisco in
December, 1998.

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Director: Business Development at Intecom
June 1991 - February 1994 (2 years 9 months)
Managed a business development and product management efforts, focusing on creating new revenue growth
opportunities. Created business plan, raised funding and developed the organization around integration of
voice communications into IP LAN networks, leading way for next generation enterprise voice platforms.
Major Account Manager, Regional Sales Manager, Director Marketing at AT&T, ROLM, SRX
July 1979 - June 1991 (12 years)
Various roles generally in business development, sales and marketing, beginning with a major account
sales role targeting higher ed customers. Subsequently, became West Texas Area Manager for ATTIS
after divestiture. Joined ROLM in 1984, as Major Account Sales Manager for North Texas. In Top 10%
sales performance at both AT&T and ROLM for 4 of 5 years. Joined start-up SRX in 1987, and managed
marketing and business development functions.
Special Projects
Executive Sponsor for Texas A&M University and University of Texas
Texas A&M 12 Man Foundation Ambassador Board
Education
Texas A&M University
MBA, Marketing, 1977 - 1979
Texas A&M University
BBA, Marketing, 1973 - 1977
Interests
Road cycling, distance and trail running, Texas A&M sports, scuba diving, gardening, cooking, and travel
Skills & Expertise
IP Networking
Unified Communications
Wireless Networks
Sales and Marketing Leadership
Executive Management
Entrepreneurship
Voice & Data Convergence
Start-up Ventures
Telephony
Contact David on LinkedIn