This document outlines a goal to increase college attainment in the Memphis Metro area by 1 percentage point over the next 100 days, which would result in 8,002 additional degrees and a $1 billion annual economic benefit. It lists higher education and youth organizations as targets, and potential results as tuition reimbursement, textbook funds, and support for Navy graduates. Strategies proposed include creating a college resource center, universal college application assistance, an ACT preparation coalition, and application volunteers.