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The Titan's Journey - Five Stages

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Talk I delivered April 25, 2014 to the "Gathering of Titan's" event in Boston, a room full of entrepreneurial CEOs, building businesses. Pulled from my "Way of Innovation," here are the five phases the journey of any innovator/ titan/ outthinker passes through:
1. Metal - grow discontented
2. Water - create possibility
3. Wood - formation, pushing through resistance
4. Fire - breakout, passing the tipping point
5. Earth - consolidating your gains

Then you destroy your innovation and start again, as Pablo Picasso said "All creativity is at first an act of destruction."

Link to book: http://www.amazon.com/Way-Innovation-Elements-Reinvent-Organization-ebook/dp/B0045U9UGQ/ref=sr_1_1?ie=UTF8&qid=1398457130&sr=8-1&keywords=way+of+innovation

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The Titan's Journey - Five Stages

  1. 1. 2014 Kaihan Krippendorff All Rights Reserved. 5 Phases of the Titan’s Journey Kaihan Krippendorff April 24, 2014 Helping clients solve problems that matter.
  2. 2. 2014 Kaihan Krippendorff All Rights Reserved.
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  4. 4. 2014 Kaihan Krippendorff All Rights Reserved.
  5. 5. 2014 Kaihan Krippendorff All Rights Reserved. Ray Kroc
  6. 6. 2014 Kaihan Krippendorff All Rights Reserved. Mohammad Yunus
  7. 7. 2014 Kaihan Krippendorff All Rights Reserved.
  8. 8. 2014 Kaihan Krippendorff All Rights Reserved. Tata
  9. 9. 2014 Kaihan Krippendorff All Rights Reserved. Thomas Edison
  10. 10. 2014 Kaihan Krippendorff All Rights Reserved. Betsy Johnson
  11. 11. 2014 Kaihan Krippendorff All Rights Reserved. Richard Branson Oprah Winfrey Elizabeth Arden Dhirubhai Ambani Bill Gates Charles Revson Henry Ford Sōichirō Honda
  12. 12. 2014 Kaihan Krippendorff All Rights Reserved. Martin Luther King, Jr. Mother Teresa Mahatma Gandhi Nelson Mandela Rosa Parks Mohammad Yunus Margaret Thatcher Benjamin Franklin
  13. 13. 2014 Kaihan Krippendorff All Rights Reserved. Elon Musk CEO, Tesla Motors Tom Adams CEO, Rosetta Stone Mark Zuckerberg CEO, Facebook Arianna Huffington CEO, Huffington Post Robert Keane CEO, Vistaprint Wayne Gattinella CEO, WebMD Sabrina Herrera Cofounder, Genomma Lab Marissa Mayer CEO, Yahoo Larry Page CEO, Google Mark Vadon Founder, Blue Nile Josh Linkner Founder, ePrize Ann Hand CEO, Project Frog Susan Lyne CEO, Gilt Groupe Cory Booker Mayor, Newark, NJ, USA Jeff Bezos Founder, Amazon.com
  14. 14. 2014 Kaihan Krippendorff All Rights Reserved. Metal - Discontent “Discontent is the first necessity of progress.” - Thomas Edison
  15. 15. 2014 Kaihan Krippendorff All Rights Reserved. Water “All that we are begins with our thoughts.” - Buddha Water- Imagination
  16. 16. 2014 Kaihan Krippendorff All Rights Reserved. Wood - Formation “There is nothing more difficult to take in hand… or more uncertain in its success than to take the lead in the introduction of a new order of things. Because the innovator has for enemies all those who have done well under the old conditions and lukewarm defenders who may do well under the new.” Niccolo Machievelli, The Prince,
  17. 17. 2014 Kaihan Krippendorff All Rights Reserved. Fire Fire- Breakout “Energy may be likened to the bending of a crossbow; decision to the releasing of a trigger.” Sun Tzu (544-496 BC)
  18. 18. 2014 Kaihan Krippendorff All Rights Reserved. Earth - Consolidation “After crossing a river you should move far away from it.” Sun Tzu. The Art of War
  19. 19. 2014 Kaihan Krippendorff All Rights Reserved. Water: Imagination Metal: Discontent Wood: Formation Fire: Breakout Earth: Consolidation Source: The Way of Innovation by Kaihan Krippendorff Five Phases of your Journey (the Wu-Xing Cycle)
  20. 20. 2014 Kaihan Krippendorff All Rights Reserved. Metal: Discontent Water: Imagination Metal: Discontent Wood: Formation Fire: Breakout Earth: Consolidation Source: The Way of Innovation by Kaihan Krippendorff
  21. 21. 2014 Kaihan Krippendorff All Rights Reserved.
  22. 22. 2014 Kaihan Krippendorff All Rights Reserved. “You are what your deep driving desire is; As your desire is, so is your will; As your will is, so is your deed; As your deed is, so is your destiny.” Brihadaranyaka Upanishad, IV.4.5
  23. 23. 2014 Kaihan Krippendorff All Rights Reserved. 25 Discontent: your propellent
  24. 24. 2014 Kaihan Krippendorff All Rights Reserved. Recognizing discontent “I just think a future in which anyone can shoot stuff into space is more exciting than one which only the government can.” Elon Musk, founder, Space-X (2003 interview)
  25. 25. 2014 Kaihan Krippendorff All Rights Reserved. © Kaihan Krippendorff The Universe Out of Alignment Personal pre-existing commitment Environmental shift Competitive inflexibility
  26. 26. 2014 Kaihan Krippendorff All Rights Reserved. Positive v. negative discontent The cause of all suffering is when what you expect will happen is different from actually happens. - Buddhist saying
  27. 27. 2014 Kaihan Krippendorff All Rights Reserved. Positive v. negative discontent ”Depression is the inability to construct a future … [it] occur[s] more in the dimension of time than in space.” - Rollo May
  28. 28. 2014 Kaihan Krippendorff All Rights Reserved. Generating the right kind of discontent Your desired state Today Your actual state Frustration Tomorrow Your ideal future Your “mess” Positive discontent
  29. 29. 2014 Kaihan Krippendorff All Rights Reserved. “A man will never construct anything he cannot conceive.” - Leland Stanford Sr.
  30. 30. 2014 Kaihan Krippendorff All Rights Reserved. Water: Imagination Water: Imagination Metal: Discontent Wood: Formation Fire: Breakout Earth: Consolidation Source: The Way of Innovation by Kaihan Krippendorff
  31. 31. 2014 Kaihan Krippendorff All Rights Reserved. A New Game Begins Opening Middle End
  32. 32. 2014 Kaihan Krippendorff All Rights Reserved. Alexandra Kosteniuk How Do Great Strategists See the “Winning Move?”
  33. 33. 2014 Kaihan Krippendorff All Rights Reserved. Relative number of games chess players recognize Grand master Master Expert
  34. 34. 2014 Kaihan Krippendorff All Rights Reserved. Europe & North America – Fairy tales Japan – Koan India – Puranas China – 36 stratagems
  35. 35. 2014 Kaihan Krippendorff All Rights Reserved. Identifying Outthinkers Value creation (TRS) Revenue growth (CAGR) (EBITDA) Profit margin
  36. 36. 2014 Kaihan Krippendorff All Rights Reserved. Core Research
  37. 37. 2014 Kaihan Krippendorff All Rights Reserved. Narratives to Create an Opening #7 Force two-front battle #32 Create something out of nothing #22 Move early to the next battleground #34 Coordinate the uncoordinated #33 Be good
  38. 38. 2014 Kaihan Krippendorff All Rights Reserved. Move Early to the Next Battleground22
  39. 39. 2014 Kaihan Krippendorff All Rights Reserved. Move Early to the Next Battleground22
  40. 40. 2014 Kaihan Krippendorff All Rights Reserved. Move Early to the Next Battleground22
  41. 41. 2014 Kaihan Krippendorff All Rights Reserved. Move Early to the Next Battleground22
  42. 42. 2014 Kaihan Krippendorff All Rights Reserved. Identify and move early to the next battleground. Where is the next battleground? - Technological trends? - Social shifts? - Geographies? - Buying patterns? - Needs? 22 Move Early to the Next Battleground
  43. 43. 2014 Kaihan Krippendorff All Rights Reserved. Narratives to Create an Opening #7 Force two-front battle #32 Create something out of nothing #22 Move early to the next battleground #34 Coordinate the uncoordinated #33 Be good
  44. 44. 2014 Kaihan Krippendorff All Rights Reserved.
  45. 45. 2014 Kaihan Krippendorff All Rights Reserved.
  46. 46. 2014 Kaihan Krippendorff All Rights Reserved.
  47. 47. 2014 Kaihan Krippendorff All Rights Reserved. Coordinate the Uncoordinated34
  48. 48. 2014 Kaihan Krippendorff All Rights Reserved. Example of our work
  49. 49. 2014 Kaihan Krippendorff All Rights Reserved. Example of our work
  50. 50. 2014 Kaihan Krippendorff All Rights Reserved. Combine and coordinate independent elements within your environment to orchestrate much greater power. Who would we like to coordinate? - Customers - Experts - Employees - Real estate - Regulators - Competitors - Driveways - … Coordinate the Uncoordinated34
  51. 51. 2014 Kaihan Krippendorff All Rights Reserved. Narratives to Create an Opening #7 Force two-front battle #32 Create something out of nothing #22 Move early to the next battleground #34 Coordinate the uncoordinated #33 Be good
  52. 52. 2014 Kaihan Krippendorff All Rights Reserved. Force a Two-Front Battle7
  53. 53. 2014 Kaihan Krippendorff All Rights Reserved. 7 Force a Two-Front Battle Cloud providers Cloud services Retail “There is no physical analog for what Amazon.com is becoming.” - Jeff Bezos
  54. 54. 2014 Kaihan Krippendorff All Rights Reserved. 7 Force a Two-Front Battle Shoes Shoes Customer service
  55. 55. 2014 Kaihan Krippendorff All Rights Reserved. 7 Force a Two-Front Battle Traditional CPA firms Projects Resources (Accnts)
  56. 56. 2014 Kaihan Krippendorff All Rights Reserved. Force a two-front battle7 Project your unique capability into a new area. What is your unique advantage/ capability? Into what new area could you project this?
  57. 57. 2014 Kaihan Krippendorff All Rights Reserved. Narratives to Create an Opening #7 Force two-front battle #32 Create something out of nothing #22 Move early to the next battleground #34 Coordinate the uncoordinated #33 Be good
  58. 58. 2014 Kaihan Krippendorff All Rights Reserved. Environment Employees Community Govern- ment / country Share- holders Customers Be Good33 Corporation
  59. 59. 2014 Kaihan Krippendorff All Rights Reserved. 33 Be Good
  60. 60. 2014 Kaihan Krippendorff All Rights Reserved. 33 66 Be Good
  61. 61. 2014 Kaihan Krippendorff All Rights Reserved. 33 Be Good
  62. 62. 2014 Kaihan Krippendorff All Rights Reserved. The Holstee Manifesto
  63. 63. 2014 Kaihan Krippendorff All Rights Reserved. Adopt a strategy that Benefits others. How can you create strategic power by pursuing a strategy that benefits others? Be good33
  64. 64. 2014 Kaihan Krippendorff All Rights Reserved. Narratives to Create an Opening #7 Force two-front battle #32 Create something out of nothing #22 Move early to the next battleground #34 Coordinate the uncoordinated #33 Be good
  65. 65. 2014 Kaihan Krippendorff All Rights Reserved. Create Something Out of Nothing32
  66. 66. 2014 Kaihan Krippendorff All Rights Reserved. Create Something Out of Nothing32 Julie Pickens
  67. 67. 2014 Kaihan Krippendorff All Rights Reserved. Ingvar Kamprad Create Something Out of Nothing32
  68. 68. 2014 Kaihan Krippendorff All Rights Reserved. Create Something Out of Nothing32
  69. 69. 2014 Kaihan Krippendorff All Rights Reserved. Create Something Out of Nothing32
  70. 70. 2014 Kaihan Krippendorff All Rights Reserved. Add a new piece the board. What would you like to create/ add to the game? - New categories? - New occasions or needs? - New customers? - New suppliers? - New distributors? - New regulations? Create something out of nothing32
  71. 71. 2014 Kaihan Krippendorff All Rights Reserved. Wood: Formation Water: Imagination Metal: Discontent Wood: Formation Fire: Breakout Earth: Consolidation Source: The Way of Innovation by Kaihan Krippendorff
  72. 72. 2014 Kaihan Krippendorff All Rights Reserved. “My greatest challenge has been to change the mindset of people. Mindsets play strange tricks on us. We see things the way our minds have instructed our eyes to see.” Mohammad Yunus
  73. 73. 2014 Kaihan Krippendorff All Rights Reserved. “First they ignore you, then they laugh at you, then they fight you, then you win.” Mohandas Gandhi
  74. 74. 2014 Kaihan Krippendorff All Rights Reserved. Fire: Breakout Fire: Breakout Source: The Way of Innovation by Kaihan Krippendorff Water: Imagination Metal: Discontent Wood: Formation Earth: Consolidation
  75. 75. 2014 Kaihan Krippendorff All Rights Reserved. John Boyd “Conflict can be viewed as repeated cycles of observing- orienting-deciding-acting by both sides (and at all levels). The adversary that can move through these cycles faster gains an inestimable advantage by disrupting his enemy’s ability to respond effectively’” - John Boyd
  76. 76. 2014 Kaihan Krippendorff All Rights Reserved. John Boyd OODA Loop 1. Observe 2. Orient 3. Decide 4. Act
  77. 77. 2014 Kaihan Krippendorff All Rights Reserved. Ski scene Toy tank Bicycling scene Initiating the OODA loop “A winner is someone who builds __________s when faced with uncertainty” - John R. Boyd
  78. 78. 2014 Kaihan Krippendorff All Rights Reserved. Earth: Consolidation Source: The Way of Innovation by Kaihan Krippendorff Earth: Consolidation Fire: Breakout Water: Imagination Metal: Discontent Wood: Formation
  79. 79. 2014 Kaihan Krippendorff All Rights Reserved. Earth/ Consolidation Three ways to consolidate your advantage 1. Lock in customers 2. Lock up resources 3. Build scale
  80. 80. 2014 Kaihan Krippendorff All Rights Reserved. The cycle repeats Metal: Discontent Earth: Consolidation Source: The Way of Innovation by Kaihan Krippendorff Water: Imagination Wood: Formation Fire: Breakout
  81. 81. 2014 Kaihan Krippendorff All Rights Reserved. “Every act of creation is first an act of destruction.” - Pablo Picasso
  82. 82. 2014 Kaihan Krippendorff All Rights Reserved. Five Phases of your Journey (the Wu-Xing Cycle) Source: The Way of Innovation by Kaihan Krippendorff Earth: Consolidation Fire: Breakout Water: Imagination Metal: Discontent Wood: Formation
  83. 83. 2014 Kaihan Krippendorff All Rights Reserved. kaihan@outthinker.com www.kaihan.net www.outthinker.com @kaihan • Register for newsletter, tools, videos • Work out your strategy • Email me to get presentation • Contact us at Outthinker for more support

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