Several enterprises are innovating through big data in key areas like R&D, operations, treatment, clinical decision making, and customer service. The document outlines use cases and technologies used across these areas. It also discusses challenges around talent shortage, integrating unstructured data, scalability, and the need for solutions that work with legacy and new systems and are easy for non-experts to use. An ideal big data solution would be mobile and cloud-first, integrate diverse data sources, rapidly process algorithms, and interconnect with traditional and modern databases and systems.