Data table ent team over the periodRelated to Checkpoin.pdf

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Data table ent team over the period.(Related to Checkpoint 3.3) (Analyzing the cash flow Statoment) Google, Inc. (GOOG) is one of the most successful intemet fema, and it experiencod very rapie growth in rerenues fram 2011 through 2014. The cash fow statements for Google, Ine. spanning the pericd are found here: Answer the following questions using the information fourd in these statoments: a. Is Google generating positive cash flow from its operations? b. How much did Google invest in new capital expenditures over the period? c. Describe Google's sources of fianeing in the financial markets over the period? d. Based soioly on the cash flow statoments for 2011 through 2014, write a belet narrative that describes the major activises of Googles manogomont team over one period a. Is Google generating positive cash flow from its operations? (Select the best choice below) A. Google has genarated posithe cash flow frem its operabions during the years 2011, 2012, and 2014. B. Googlo has generated positive cash flow from its operations during the years 2012, 2013, and 2014. c. Google has generated positive cash fiow from its eperations during the years 2011, 2013, and 2014. D. Google has generased positive cash flow from its operations during the years 2011, 2012. 2013, and 2014. b. How much did Goople invest in new capital expenditures over the period?.

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3 Google, Inc. (GOOG), is one of the most successful Internet firms, and it experienced very rapid growth in revenues from 2011 through 2014. The cash flow statements for Google, Inc. spanning the period are found here: LOADING... . Answer the following questions using the information found in these statements: a. Is Google generating positive cash flow from its operations? b. How much did Google invest in new capital expenditures over the period? c. Describe Google's sources of financing in the financial markets over the period? d. Based solely on the cash flow statements for 2011 through 2014, write a brief narrative that describes the major activities of Google's management team over the period. Question content area bottom Part 1 a. Is Google generating positive cash flow from its operations? (Select the best choice below.) A. Google has generated positive cash flow from its operations during the years 2012, 2013, and 2014. B. Google has generated positive cash flow from its operations during the years 2011, 2012, 2013, and 2014. C. Google has generated positive cash flow from its operations during the years 2011, 2012, and 2014. D. Google has generated positive cash flow from its operations during the years 2011, 2013, and 2014. (US$ millions) 12/31/2014 12/31/2013 12/31/2012 12/31/2011 Net income $14,457 $12,893 $10,747 $9,702 Depreciation 3,496 2,745 1,952 1,413 Amortization 1,461 1,134 991 456 Deferred taxes (146) (484) (202) 359 Noncash items 2,709 2,246 2,328 1,998 Changes in working capital 375 (30) 917 637 Cash from operating activities $22,352 $18,504 $16,733 $14,565 Capital expenditures $(10,925) $(7,384) $(3,296) $(3,468) Other investing cash flow items (10,052) (6,328) (9,803) (15,636) Cash from investing activities $(20,977) $(13,712) $(13,099) $(19,104) Interest and financing cash flow items $(1,473) $(284) $(96) $72 Total cash dividends paid 0 0 0 0 Issuance (retirement) of stock 4 0 20 0 Issuance (retirement) of debt (30) (518) 1,383 773 Cash from financing activities $(1,499) $(802) $1,307 $845 Foreign exchange effects $(430) $(3) $2 $29 Net change in cash $(554) $3,987 $4,943 $(3,665) .

Running Head GOOGLE INC. FINANCIAL ANALYSIS Google Inc. Financi.docx

cowinhelen

Running Head: GOOGLE INC. FINANCIAL ANALYSIS Google Inc. Financial Analysis 9 Google Inc. Financial Analysis <Name> <University> Professor: <> Date: <> Executive Summary Google Inc. is known for its global search engine despite engaging in other segments. The company creates products and services that suit the global market. Google Inc. mission is to organize world information and make it universally accessible. Advertising is a significant segment of Google investment as most of its profit comes from it. Advertising accounts and generates 87% of Google Inc. revenue. Other than that, the company engages in fields of operating system and Platforms. By collaborating with around 75 technology and mobile firms, they have developed android technology where Google has earned 2.8 million dollars from the technology. Android technology is a great platform that facilitates innovation in mobile ecosystem that aims to offer users with great technology experience. Other products include Google chrome which is developed as a platform to allow browsing the web; it is a new approach to the operating system. Google + is a service that is classified with other social media platforms more so to create business cycles and linkages. Google play is a store containing more than 7,000,000 applications that users can download to serve various uses. Google drive is a cloud computing service where users virtually store their information safely. Google wallet is an electronic payment method where users store their debit and credit card securely. Google TV allows users to watch their different programs. Google is having other upcoming services such as Google now and Google knowledge graph service to ensure they provide the right thing at the right place (Google, 2016). Company Background Google is an American global technology firm that specializes in Internet-related services and products as discussed above. The company derives a lot of profits from AdWords which are in the form of online advertisings. Google was established by Larry Page and Sergey Brin in their academic period at Stanford University while undertaking their Ph.D. The two have around 14 % of the company shares while controlling 56 % of the stockholder voting power by super-voting stock. In 1998, they incorporated Google as a private company with an initial public offering (IPO) following in 2004. Its objective was "to organize the world's information and make it universally accessible and useful," and goes by the unofficial slogan that says "Don't be evil." After the IPO, the company moved to the company headquarters in Mountain View, California, dubbed Googleplex. In the year 2015, the company announced its plans to restructure and reengineer its processes and be a holding company under the name Alphabet Inc. (Yahoo, 2016). After the restructuring, Google became Alphabet's top subs ...

Running Head FINANCIAL STATEMENT ANALYSIS OF GOOGLE COMPANY F.docx

charisellington63520

Running Head: FINANCIAL STATEMENT ANALYSIS OF GOOGLE COMPANY FIN 3014 — PRINCIPLES OF BUSINESS FINANCE LAB 6 FINANCIAL STATEMENT ANALYSIS OF GOOGLE, INC Student’s name: University: Date of submission: Financial Statement Analysis Introduction This paper analyses the financial statements of Google, Inc. The stock symbol for this company is GOOG (Google.com, 2015). The analysis covers the fiscal years 2012, 2013 and 2014. This financial statement analysis involves calculations of DuPont decomposition and liquidity ratios of the company and analyzing the results of the calculations. The annual income statements and balance sheets of the company provide information necessary to make these calculations. Finally, the paper makes a conclusion based on financial statement analysis. Calculation of the DuPont decomposition DuPont identity is basically an equation that breaks down Return On Equity (ROE) into three parts (Berk, 2010). Usually, ROE is calculated using the short formula: ROE= Net Income/ Equity However, the above equation can further be broken down into three parts to give an equation known as DuPont identity shown below: ROE = Net Income/Sales *Sales/Assets * Assets/Equity The table below shows the calculation of DuPont Decomposition of Google Company for the fiscal years 2012, 2013 and 2014. DuPont Analysis for Google, Inc Year NI/Equity (%) NI/Sales (%) Sales/Assets (%) Assets/Equity 2012 14.97 23.32 49.08 1.31 2013 14.80 23.27 50.05 1.27 2014 13.82 21.88 50.33 1.25 From the above table, ROE for Google Company has been declining over the three years. ROE is a profitability ratio which assesses the effective use of the company’s resources so as to generate more profits (Berk, 2010). The decline in this ratio may imply that stockholder’s equity was not effectively used over the three years (Berk, 2010). However, by further analyzing the components of ROE, it can be seen that the ratios Net Income/ Sales and Assets/Equity also declined over the three years while the ratio Sales/Assets improved over the three years. The decline in the ratio Net Income/Sales imply that the company generated more sales over the three years but this was not translated into improved net income. A decline in assets/equity ratio implies that the contributions of stockholders increased at a faster rate than total assets over the three years. Finally, the increase in the Sales/Assets ratio implies that the company generated more sales over the three years. In overall, the changes in these three components of ROE led to a decline in ROE over the three years. Since ROE assesses the effective use of re.

Financial Analysis on Google

Matthew Stuckings

Running head FINANCIAL STATEMENT ANALYSIS ON GOOGLE INC.1.docx

charisellington63520

Running head: FINANCIAL STATEMENT ANALYSIS ON GOOGLE INC. 1 FINANCIAL STATEMENT ANALYSIS ON GOOGLE INC. 8 A Comprehensive Financial Statement Analysis on (Company Name). Nathan T. Thomas ACC 205 Principals of Accounting Instructor Name Date Introduction The information from Financial statements is used widely by both external and internal users, including investors, creditors, managers, and executives. These users must analyze the information in order to make business decisions and making right decision about the investment opportunities in a company, so understanding financial statements is of great importance. Several methods of performing financial statement analysis exist. This paper is primarily aimed to provide a detailed analysis of the financial statements of Google Inc., selected as a publicly traded company in United States. First of all a short discussion about the company’s history, its products and services, its industry and competitors is provided in the section named ‘Company Overview’. In the next section, the comprehensive three year income statement and balance sheet analysis is presented. The meaning and importance of horizontal analysis and a visual presentation of the horizontal analysis using the items of income statement and balance sheet of the company as Google Inc. is detailed. As the ratio analysis is a fundamental necessity of evaluation a firm’s financial and operational soundness and overall performance, the successive section is dealt with ratio analysis of the company. The meaning of the ratios used for analysis and the implications of the results found is enclosed with this section. Finally an effective and meaningful recommendation about the company’s performance and its investment opportunities is provided to all individual and institutional investors. Company Overview Google Inc. is a technology company which builds products and provides services in order to organize the information and make it universally accessible and useful by the ultimate users. Google Inc. was founded in 1998 and is headquartered in Mountain View, California, United States. With its 44,777 full time employees the firm is conducting its business in the technology sector and belongs to the Internet Information Providers industry in United States. It provides a ‘Search service’ that delivers so many relevant search results in response to the user queries;‘Product Listing Ads’ that offer product information for customers; Search plus Your World; Google Now, a predictive search feature; and Google Knowledge Graph, which enhances Search service. The company also offers Ad-Words, an auction-based advertising program; AdSense, a program which enables Websites that are part of the Google Network to deliver ads; Google Display, a display advertising network; DoubleClick Ad Exchange, a marketplace for the trading display ad space; and YouTube that provides video, interactive, and other ad formats. In addition, it provides Google Mobile that .

1FINANCIAL ANALYSIS GOOGLE AND COMPETITOR MICROSOFT.docx

felicidaddinwoodie

1 FINANCIAL ANALYSIS GOOGLE AND COMPETITOR MICROSOFT Financial Analysis of Google and competitor Microsoft This paper is to examine the future financial health of Google Inc. and its competitor Microsoft Corporation. Of note the two competitors are prominent technology giants. Both Google and competitor Microsoft Corporation are publicly traded companies. Google is a prominent provider of a widely popular search engine. In addition Google is also a world class leader of other products and services which include digital advertising, cloud computing, Web app, browser, internet analytics, and operating system development. Contrastingly Microsoft is known to manufactures, supports, develops and sells electronics, personal computers, computer software and services. It is recognized for Edge web browsers, Internet Explorer, and Microsoft Windows brand of operating systems The analysis of the financial health of the two companies Google and Microsoft will include the funding of the operations of the business from external sources namely debts, debentures and repurchases of stock. External Financing Needs For an organization to have a precisely healthy financial position, it is imperative to endeavor its cash and its debt cautiously. Google’s capital structure is comprised of a blend of debt and equity that takes full advantage of the stock price, so as to safeguard and support the financial structure. Google primarily generates revenues from providing affordable digital adverting. The company finances its operations through debt financing, and equity. Consequently Google’s debt to equity ratio for the quarter which ended June, 2016 is 0.03 % this may perhaps suggest Google has a sensible percentage of its general assets financed by debt. A high debt to equity ratio in general denotes a company has been forceful in financing its progress with debt. Moreover the value of Google’s assets remarkably exceeds the company’s complete debt (SEC Google, 2015). Google’s current debt to equity ratio represents the value of common shareholders’ equity which also astoundingly outshines that of general liabilities. Additionally, the company has ample resources from investors to bolster its long-term obligations. Google has demonstrated the prospect to offer a substantial return on investment for investors; however its deficiency to distribute dividends in the near future may be a drawback for stockholders in regards to short-term stock holdings. On the other hand, Microsoft external financial necessities are met by issuing debt to yield benefit of positive liquidity and pricing in the debt marketplace. Microsoft provides a particular fixed securities and income to generate returns on investments. The earnings of these issuances will be utilized for corporate operations, which includes, funding for working capital, repurchases of capital stock, repayment of existing debt, capital expenditures and acquisitions (SEC Microsoft, 2015). Targ ...

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Name:_________Zilin Li________ Name:__________Yueran Chen____ Name:__________Sylvia Tang _____ __ Accounting 211 Annual Report Analysis Using the financial statements you have prepared for the Behrend Company, complete the following questions. Use your Excel horizontal and vertical analyses to answer the following. Income Statement Analysis 1. By how much did net sales increase or (decrease) from 2012 to 2013? $ 216600 By how much is it predicted to increase from 2013 to 2014? $ 111300 2. By what percentage did net sales increase or (decrease) from 2012 to 2013? 24.2 % By how much is it predicted to increase from 2013 to 2014? 10.0 % 3. Net sales can change either due to the quantity sold, or because the same quantity is sold at a different price. What is the reason for the Net Sales change for this company? Net sale will increase if more quantities are sold and it will decrease if fewer quantities are sold (both under the condition of same price). If the same quantity is sold at a different price, the net sales will increase if the price is charge at a higher amount. The net sales will decrease if the price is charge at a lower amount. 4. What was the COGS Percentage for the first year of operations (2012)? -56.9 %_ What was the COGS Percentage for the second year of operations (2013)? -55 %_ What is the COGS Percentage projected for the third year of operations (2014)? -45 %_ 5. Cost of Goods Sold (“COGS”) decreased from the first year to the second year and from the second year to the third year. Normally, we would expect that when sales increase, the cost of those sales would also increase. How could a large increase in the quantity sold help lower the cost of each unit being purchased or manufactured for sale? Possibility 1: since there is always fixed cost, the higher amount of goods sold lowers the fixed cost per unit sold. Possibility 2: when a company produce more goods for sold, the company is likely to get a discount from material/inventory suppliers, which lowers the product cost per unit produced. Possibility 3: When a company produces one additional good, the cost of each unit decreases. The company should produce at marginal revenue equal marginal cost to maximize profit. 6. How much is the Company’s total gross margin in dollars in 2012? _$_ 386400 In 2013? _$_ 504900 In 2014? _$673365 7. What is the total gross margin percent in 2012? 43.1 % In 2013? _ 45 % In 2014? __ 55 % 8. How much is the Company’s operating expenses in dollars in 2012_$_ -362000 In 2013? _$_ -312463 In 2014? _$_ -598944 9. What is the operating expenses percentage in 2012? _ -49 % In 2013? _ -28 % In 2014? _ -40.4 % 10. What would cause operating expenses to decrease from the start-up year until the first full year, and then increase as a percentage of net sales as they ramped up their operations? Operating expenses decrease because the company cuts its labor an.

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Running head FINANCIAL ANALYSIS OF PEPSICO’S FINANCIAL STATEMENTS.docx

charisellington63520

Running head: FINANCIAL ANALYSIS OF PEPSICO’S FINANCIAL STATEMENTS 1 FINANCIAL ANALYSIS OF PEPSICO’S FINANCIAL STATEMENTS 4 Financial Analysis of PepsiCo's Financial Statements XACC/290 January 18, 2015 Jennifer Weske Financial Analysis of PepsiCo’s Financial Statements PepsiCo is one of the publicly traded companies that operate in the beverage and food industry. Based on the financial statements in the appendix section of this paper, there is much that can be said on the company’s financial position and performance for the last three years ranging from 2011 to 2013. The income statement of the company indicates that the revenue levels remain flat despite the growth in net income from $ 6.2 billion to $ 6.7 billion. There was a reduction in the level of sales which was mainly attributed to the decline in the cost of goods sold. Based on the balance sheet, it is evident that operating profits can sufficiently service the company’s debt despite the reduction in the value of the current liquid assets (Businessweek, 2014). At the end of 2013, the value of the company’s total assets was $ 77, 478, 000 million. This represented an increase in the value of the total assets in the last two years (Businessweek, 2014). An increase in value of total assets indicates that the company is effectively managing its expenditure and can sufficiently fund its operations. The figure also shows that the company’s book value has increased. The total assets at the end of the previous reporting period were $ 74, 638,000. The value was lower than the one recorded in 2013. Nonetheless, the organization had recorded lower values in the other previous years. For instance, in 2010 the value of the total assets was $ 68, 153,000, while that of 2011 was $ 72, 882, 000. These trends indicate possible expansion, effective control of expenditure, and increased capital base. At the end of most recent trading period, which was 2013, the value of cash and cash equivalents was $ 22, 203, 000 million (PepsiCo, 2013). This included elements such as accounts receivable, inventory, deferred taxes, and other current assets. The components constitute the list of items that can be easily converted into cash to meet the urgent financial needs of the business. The amount of accounts receivable at the end of 2013 was $ 4, 874,000 million. This value was relatively higher than those of the previous years (Businessweek, 2014). While an increase in the level of accounts payable is mainly associated with increasing debt, it is a good indicator of the increasing level of operations. Nonetheless, the company should take into account effective cost management strategies to counter the increasing debt. The amount of the accounts payable at the end of 2012 was $ 4, 451,000 million. This value was relatively lower compared to that of 2013. It implies that in 2013 the company had less debt, but the volume of operations was low. It is also indi.

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ADMG 302 Final Project – Step 4 -- Analysis Questions (90 points).docx

nettletondevon

ADMG 302 Final Project – Step 4 -- Analysis Questions (90 points) Before answering these analysis questions, complete the first three steps of the project (see the Canvas module). To answer these analysis questions, you will need the worksheets from Steps 1, 2, and 3. You will also need IPG Photonics Corporation’s 12/31/2016 financial statements from the Form 10-K filed 2/27/2017 and Coherent Inc.’s 10/1/2016 financial statements from the Form 10-K filed 11/29/2016. If you have not already printed the worksheets and financial statements--balance sheets, income statements, and statements of cash flow--it is recommended you print them before beginning your work on these questions. Also, you will need to look in IPG Photonics’ Notes to the Financial Statements to answer some questions, so have IPG Photonics’ 12/31/2016 financial statements available to view online. The financial statements can be found in the typical place on each company's website (Investors or Investor Relations, SEC filings, Annual Reports). To access Coherent’s Form 10-K, you will need to accept the terms relating to a statement about risk factors—interesting!) As usual, the financial statements are in Item 8 of the reports, and the Notes to the Financial Statements are immediately following the financial statements. To answer each question in this assignment, you first need to decide which information to use. Some questions require you to look closely at the ratios for IPGP, Coherent, and/or the industry averages on the Ratios worksheet. Other questions require you to use the percentages calculated in the Vertical and Horizontal analysis worksheets, and other questions require you to look in the financial statements or the Notes to the Financial Statements. The last six questions pertain to the investment analysis you started in Step 3. One additional note that applies to several of the questions: On the Ratios worksheet, industry averages are the averages of all similar companies in the Semiconductor and Other Electronic Components industry. Although Coherent, Inc. is IPGP’s closest competitor, all similar companies in the industry are competitors, so when a question asks you to compare IPGP to competitors, look at Coherent’s ratio results and the industry averages. After answering the questions in this file, login to Cengage and complete the "Final Project – Step 4 – Analysis Questions" assignment. There are no “Check My Work” opportunities on this assignment, and you can submit only once. Immediately after submitting the assignment, you will be able to see only your score. The detail about which questions you missed and the correct answers will display after the assignment deadline. You are encouraged to work with classmates to discuss the questions and answers, but each student must complete his/her own assignment in CengageNOW. Questions (2 pts. each) Answers 1 In 2014, 2015 and 2016, how did IPG Photonics (IPGP) generate most of its cash flow? a).

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Guide to collect data from Morningstar.com 1) Go to Mornin.docx

shericehewat

Guide to collect data from Morningstar.com 1) Go to Morningstar.com. Ignore all request for subscription. Data for our purpose should be freely available. 2) Type in ticker (for example, IBM) to get into the company page. 3) In the Financials section, click “All Financials Data” 4) Select the tab “key ratio”, click “Export” to download financial data for analysis. Wei Rectangle Wei Rectangle Wei Rectangle Apple, Inc. Financial Statement Analysis Author Lynn University 2 1. Company Introduction 1.1 Background Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. The company's hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, the Apple AirPods wireless earbuds and the HomePod smart speaker. Apple's software includes the macOS and iOS operating systems, the iTunes media player, the Safari web browser, and the iLife and iWork creativity and productivity suites, as well as professional applications like Final Cut Pro, Logic Pro, and Xcode. Its online services include the iTunes Store, the iOS App Store, Mac App Store, Apple Music, Apple TV+, iMessage, and iCloud. Other services include Apple Store, Genius Bar, AppleCare, Apple Pay, Apple Pay Cash, and Apple Card. Apple is well known for its size and revenues. Its worldwide annual revenue totaled $265 billion for the 2018 fiscal year. Apple is the world's largest information technology company by revenue and the world's third-largest mobile phone manufacturer after Samsung and Huawei. In August 2018, Apple became the first public U.S. company to be valued at over $1 trillion. 1.2 Recent performance Apple’s current stock price is $166.52, a 0.48% increase. Change in financial ratios can explain this performance. Apple had an increase on their return on equity and increased from 2017 to 2018 in many other areas. Although they had decreasing in some areas, this does not always affect stock price or their health. Apple is a company that invests a lot in their spending 3 and their future of new initiatives, which can be shown in some of the decreases such as their cash flows. 2. Financial Analysis The financial analysis is conducted around the following areas including Overall Financials, Profitability, Growth, Cash Flow, Financial Health and liquidity, and Efficiency. 2.1 Overall Financials The table above shows major financial statistics for Apple. Looking first at their revenue, 4 Apple has continued to increase since 2016. From 2016 to 2018, Apple’s revenues increased by almost $50 million dollars. The last three years for Apple have been very strong and not only does their reven ...

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Points 410Assignment 3 Capstone Research ProjectCriteriaUn.docx

stilliegeorgiana

Points: 410 Assignment 3: Capstone Research Project Criteria Unacceptable Below 70% F Fair 70-79% C Proficient 80-89% B Exemplary 90-100% A 1. As the consultant, create an argument that you will present to the CEO that suggests accounting and financial management knowledge and skills will be essential to the company’s success and stability over the next five (5) years. Provide support for your argument. Weight: 5% Did not submit or incompletely created an argument that you will present to the CEO that suggests accounting and financial management knowledge and skills will be essential to the company’s success and stability over the next five (5) years, as the consultant. Did not submit or incompletely provided support for your argument. Partially created an argument that you will present to the CEO that suggests accounting and financial management knowledge and skills will be essential to the company’s success and stability over the next five (5) years, as the consultant. Partially provided support for your argument. Satisfactorily created an argument that you will present to the CEO that suggests accounting and financial management knowledge and skills will be essential to the company’s success and stability over the next five (5) years, as the consultant. Satisfactorily provided support for your argument. Thoroughly created an argument that you will present to the CEO that suggests accounting and financial management knowledge and skills will be essential to the company’s success and stability over the next five (5) years, as the consultant. Thoroughly provided support for your argument. 2. Suggest to the CEO how the company’s stakeholders (investors, lenders, and employees) will use financial statement information and ratio calculations to make key determinations related to the financial condition and operational efficiency of the company. Provide support for your rationale. Weight: 5% Did not submit or incompletely suggested to the CEO how the company’s stakeholders (investors, lenders, and employees) will use financial statement information and ratio calculations to make key determinations related to the financial condition and operational efficiency of the company. Did not submit or incompletely provided support for your rationale. Partially suggested to the CEO how the company’s stakeholders (investors, lenders, and employees) will use financial statement information and ratio calculations to make key determinations related to the financial condition and operational efficiency of the company. Partially provided support for your rationale. Satisfactorily suggested to the CEO how the company’s stakeholders (investors, lenders, and employees) will use financial statement information and ratio calculations to make key determinations related to the financial condition and operational efficiency of the company. Satisfactorily provided support for your rationale. Thoroughly suggested to the CEO how the company’s stakeholders (investors, lender ...

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Essay24h Viết thuê Essay

Mien Phi Tai 10 Bai Assignment Mau Tu Moi Chu De --------- Bài viết dưới đây chia sẻ các bài assignment mẫu tiêu biểu, đạt điểm cao. Các bạn cùng tìm hiểu luôn nhé. Chi tiết bài viết: https://essay24h.com/cam-nang-asignment/bai-assignment-mau/ #essay24h, #viết_thuê_assignment, #viết_assignment_thuê, #dịch_vụ_viết_assignment, #thuê_viết_essay_tiếng_anh, #dịch_vụ_làm_assignment, #nhận_làm_luận_văn_tiếng_anh, #nhận_viết_essay_thuê, #dịch_vụ_viết_essay, #viết_essay_thuê, #chuyên_viết_thuê_assignment, #dịch_vụ_viết_thuê_assignment

Running Head DIAGNOSING THE CHANGE DIAGNOSING THE C.docx

joellemurphey

Running Head: DIAGNOSING THE CHANGE DIAGNOSING THE CHANGE Diagnosing the Change Within Google and YouTube Using the Star Model Abstract This paper uses the star model to diagnose how Google and YouTube execute their change mission. Both websites are under the Google Inc. leadership, whose goal is to provide free useful information, while profiting from online advertising. Google Inc. supports its strategy by investing in research and development, outlining a clear mission statement for employees, and rewarding network members by sharing advertising revenue. The paper also covers Google Inc.’s SWOT analysis. It is a leader in the web search and video sharing industry, and makes most of its profit from the growing internet advertising business. However, Google Inc. is facing steep competition from other companies in the industry, and some of its attempts to explore other ventures have failed. Introduction The internet continues to grow exponentially as more people from around the world gain access. One of the most interesting things about the internet is that it is very democratic. Anyone can purchase a web page with very little capital and share their opinions. Another reason for the growth in internet usage is that there are more platforms with internet usage capabilities, such as cell phones, and motor vehicles. Advertisers cannot ignore this growth in internet usage. In fact, the revenue from internet advertising is catching up with the revenue of TV advertising. This creates opportunities for web-based companies to increase their profits. Google and YouTube are profiting from this shift in advertising by adopting advertising based platforms. This paper covers their strategies, people and practices, structure, rewards system, and SWOT analysis. Strategy Google and YouTube are under the same leadership, with very similar strategies to success. As mentioned in previous papers Google and YouTube lacked direction when both companies began. Under new leadership, profitability was added to the equation, using an advertising model. The new leadership saw both companies as game changers due to the competitive advantage of the growth in internet use, the popularity of search engine use, and the increasing power of video sharing. Both companies were/are leaders in their sectors. Google Inc’s leaders had a clear vision for both companies, to provide free and useful information/products, while profiting from advertising. This way, users of the free products and information can advertise Google and YouTube, reducing the need for a widespread advertising campaign. For example, college students learn about various topics watching YouTube videos, while drivers all over the country benefit from Google maps. When those users talk about the benefits of using these features, Google Inc. gets free advertising, while profiting from businesses advertising on both websites. People and Practices Its ...

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