An analysis of social media split testing and how it can benefit your paid social campaigns. So many marketers stop at implementation, and although the initial research and a strong strategy is important, stopping at this point won’t allow you to make the most of your budget and achieve great results. During the optimisation stage you’ll find that data is key to getting the best from your social media campaigns, it allows you to utilise your best performing platforms, adjust your ads, and ultimately move your campaign in a stronger direction.
Say Good-Bye to Zero-Sum: Say Hello to Privacy and Marketing, by Designbradley_g
A presentation by Commissioner Cavoukian to the Canadian Institute Advertising and Marketing Law Conference on how Privacy by Design can give a sustainable competitive advantage in advertising and marketing.
Data analysis is one of the revolutionary technique that has been the base for further lot technologies and industries. It is important and is structured in a disciplinary manner in order to produce essential results. Concept includes static algorithms and particular set of work methods but the result is always dynamic.
An analysis of social media split testing and how it can benefit your paid social campaigns. So many marketers stop at implementation, and although the initial research and a strong strategy is important, stopping at this point won’t allow you to make the most of your budget and achieve great results. During the optimisation stage you’ll find that data is key to getting the best from your social media campaigns, it allows you to utilise your best performing platforms, adjust your ads, and ultimately move your campaign in a stronger direction.
Say Good-Bye to Zero-Sum: Say Hello to Privacy and Marketing, by Designbradley_g
A presentation by Commissioner Cavoukian to the Canadian Institute Advertising and Marketing Law Conference on how Privacy by Design can give a sustainable competitive advantage in advertising and marketing.
Data analysis is one of the revolutionary technique that has been the base for further lot technologies and industries. It is important and is structured in a disciplinary manner in order to produce essential results. Concept includes static algorithms and particular set of work methods but the result is always dynamic.
Presentation given at Serious Request 2015, #SR15, Heerlen.
Within the Open University we started a 12 hours marathon college, to collect money for the charity action of radiostation 3FM. The collected money will go to the red cross and support young people in conflict areas.
Contents
Targeted Advertisements Definition
Who Makes It?
How they make it?
How Targeted Ads Work Video
What are The Targeted Advertisements advantages?
What are The Targeted Advertisements disadvantages?
How The Targeted Advertisements Connected with User Privacy?
What are the simple ways to avoid targeted ads?
Statistics
References
Kieran S- Lawler - Data driven social media marketingHallam
An analysis of social media split testing and how it can benefit your paid social campaigns. So many marketers stop at implementation, and although the initial research and a strong strategy is important, stopping at this point won’t allow you to make the most of your budget and achieve great results. During the optimisation stage you’ll find that data is key to getting the best from your social media campaigns, it allows you to utilise your best performing platforms, adjust your ads, and ultimately move your campaign in a stronger direction.
This is the PowerPoint presentation that accompanies Dan Dunlop's social media webinar conducted on October 20, 2009. For more information, visit Dan's blog at http://thehealthcaremarketer.wordpress.com or http://healthcaremarketing.ning.com. For information about Dan's company, Jennings, visit http://www.jenningsco.com.
Storytelling with Data (Global Engagement Summit at Northwestern University 2...Sara Hooker
Delta Analytics facilitated a workshop aimed at nonprofits in the initial stages of data collection. This workshop was hosted at the 2017 Global Engagement Summit at Northwestern.
The goal of the workshop is to equip social impact organizations with the tools necessary to start telling their story using data. This workshop was led by Sara Hooker and Jonathan Wang.
Delta Analytics is a 501(c)3 nonprofit that collaborates with non-profits all over the to generate positive social impact through key data insights and management services. Driven by a passion for numbers and dedication to community engagement, we help public service organizations with all their data-driven needs. Our mission, quite simply, is data for change.
People's Awareness Towards Digital marketingArchish Kamli
The slide contains the information about Digital Marketing, various components of Digital Marketing, and the survey information, that how much people are aware of Digital Marketing. This information may help small businesses to start up their business online.
The Future of Social Data: Social Intelligence - A presentation from #SMWChicagoSysomos
With the proliferation of data expected to grow 50x in the next ten years, companies need to not just listen to what’s happening now, but use data to predict what’s going to happen next, and be able to take actions on what they learn. Moreover, the rise in multimedia content like photos and videos means that listening and analytics need to include those data sources as well in order to stay at the bleeding edge of the social web. Plus, the companies leveraging these technologies need people, process and purpose as well to ensure that social intelligence isn’t lost in a corner of the marketing department but is positioned to be a key source of business intelligence for the entire organization.
Eating an elephant: how to build an integrated digital strategy one bite at a...@chrisboyer LLC
Getting healthcare organizations to embrace digital can sometimes be challenging. But often attempting to create a fully integrated digital strategy can be almost impossible - particularly in regulated (and conservative) hospital and health care organizations. Learn basic steps on how to create a vision, execute change to allow a robust implementation of digital that includes a website, social media, SEO, PPC and SEM, online reputation management, email and marketing automation and customer relationship management (CRM) databases.
Presentation given at Serious Request 2015, #SR15, Heerlen.
Within the Open University we started a 12 hours marathon college, to collect money for the charity action of radiostation 3FM. The collected money will go to the red cross and support young people in conflict areas.
Contents
Targeted Advertisements Definition
Who Makes It?
How they make it?
How Targeted Ads Work Video
What are The Targeted Advertisements advantages?
What are The Targeted Advertisements disadvantages?
How The Targeted Advertisements Connected with User Privacy?
What are the simple ways to avoid targeted ads?
Statistics
References
Kieran S- Lawler - Data driven social media marketingHallam
An analysis of social media split testing and how it can benefit your paid social campaigns. So many marketers stop at implementation, and although the initial research and a strong strategy is important, stopping at this point won’t allow you to make the most of your budget and achieve great results. During the optimisation stage you’ll find that data is key to getting the best from your social media campaigns, it allows you to utilise your best performing platforms, adjust your ads, and ultimately move your campaign in a stronger direction.
This is the PowerPoint presentation that accompanies Dan Dunlop's social media webinar conducted on October 20, 2009. For more information, visit Dan's blog at http://thehealthcaremarketer.wordpress.com or http://healthcaremarketing.ning.com. For information about Dan's company, Jennings, visit http://www.jenningsco.com.
Storytelling with Data (Global Engagement Summit at Northwestern University 2...Sara Hooker
Delta Analytics facilitated a workshop aimed at nonprofits in the initial stages of data collection. This workshop was hosted at the 2017 Global Engagement Summit at Northwestern.
The goal of the workshop is to equip social impact organizations with the tools necessary to start telling their story using data. This workshop was led by Sara Hooker and Jonathan Wang.
Delta Analytics is a 501(c)3 nonprofit that collaborates with non-profits all over the to generate positive social impact through key data insights and management services. Driven by a passion for numbers and dedication to community engagement, we help public service organizations with all their data-driven needs. Our mission, quite simply, is data for change.
People's Awareness Towards Digital marketingArchish Kamli
The slide contains the information about Digital Marketing, various components of Digital Marketing, and the survey information, that how much people are aware of Digital Marketing. This information may help small businesses to start up their business online.
The Future of Social Data: Social Intelligence - A presentation from #SMWChicagoSysomos
With the proliferation of data expected to grow 50x in the next ten years, companies need to not just listen to what’s happening now, but use data to predict what’s going to happen next, and be able to take actions on what they learn. Moreover, the rise in multimedia content like photos and videos means that listening and analytics need to include those data sources as well in order to stay at the bleeding edge of the social web. Plus, the companies leveraging these technologies need people, process and purpose as well to ensure that social intelligence isn’t lost in a corner of the marketing department but is positioned to be a key source of business intelligence for the entire organization.
Eating an elephant: how to build an integrated digital strategy one bite at a...@chrisboyer LLC
Getting healthcare organizations to embrace digital can sometimes be challenging. But often attempting to create a fully integrated digital strategy can be almost impossible - particularly in regulated (and conservative) hospital and health care organizations. Learn basic steps on how to create a vision, execute change to allow a robust implementation of digital that includes a website, social media, SEO, PPC and SEM, online reputation management, email and marketing automation and customer relationship management (CRM) databases.
Data Centers - Striving Within A Narrow Range - Research Report - MCG - May 2...pchutichetpong
M Capital Group (“MCG”) expects to see demand and the changing evolution of supply, facilitated through institutional investment rotation out of offices and into work from home (“WFH”), while the ever-expanding need for data storage as global internet usage expands, with experts predicting 5.3 billion users by 2023. These market factors will be underpinned by technological changes, such as progressing cloud services and edge sites, allowing the industry to see strong expected annual growth of 13% over the next 4 years.
Whilst competitive headwinds remain, represented through the recent second bankruptcy filing of Sungard, which blames “COVID-19 and other macroeconomic trends including delayed customer spending decisions, insourcing and reductions in IT spending, energy inflation and reduction in demand for certain services”, the industry has seen key adjustments, where MCG believes that engineering cost management and technological innovation will be paramount to success.
MCG reports that the more favorable market conditions expected over the next few years, helped by the winding down of pandemic restrictions and a hybrid working environment will be driving market momentum forward. The continuous injection of capital by alternative investment firms, as well as the growing infrastructural investment from cloud service providers and social media companies, whose revenues are expected to grow over 3.6x larger by value in 2026, will likely help propel center provision and innovation. These factors paint a promising picture for the industry players that offset rising input costs and adapt to new technologies.
According to M Capital Group: “Specifically, the long-term cost-saving opportunities available from the rise of remote managing will likely aid value growth for the industry. Through margin optimization and further availability of capital for reinvestment, strong players will maintain their competitive foothold, while weaker players exit the market to balance supply and demand.”
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
5. 5
• Identifying patterns in information
• Using visualizations
• Quantifying whether those patterns are reliable
• Using randomization
• Making informed guesses
• Using machine learning
11. 11
• Examples:
1. Healthcare and Public Health: How to predict COVID-19 numbers? How to detect
diseases early? Is there a relationship between social media use and depression?
2. Online advertisements: How to create ads that generate the most clicks? Targeted
ads.
3. Events planning: How to increase attendance? Best ways to promote?
4. Education: ?
12. 12
As a data scientists, you are expected to know how to:
14. 14
• What happened? How many did we sell last summer?
• Why did it happen? Why did we only sell that much last summer?
• What will it happen? How much are we going to sell next summer?
• How can we make it happen? How can we sell x number next summer?
