1. Facebook has over 1.86 billion monthly active users who spend on average 20 minutes per visit, showing the significant time users spend and engagement on the platform. 2. Big data collects extensive personal information about users from various sources like search history, purchases, social media activity, and locations to build detailed user profiles. This includes demographics, relationships, interests and more. 3. While users often do not realize the value of their personal data, one study estimated the average worth of personal data per person at $3,241, showing data to be a very valuable asset in the digital economy.

1. FACEBOOK
=
ADVERTISING

2. 1.86 BillionMonthly active Facebook Users (February 2017)
17%
increase
per year

3. 1,15 Billion mobile
daily active
(December 2016)
Mobile Daily Active Users increasing
23% year over year
This shows the dramatic growth of
mobile traffic on Facebook.

4. Average time spent
per Facebook visit is
20 minutes.
You have a short time to make your impression,
but who to do you want to impress?

5. “
“Every time we use a computer, access
our phones, or open an app on a tablet,
we’re leaving a digital trail.” – Forbes

6. What Big Data
knows about you...
◇ What you searched (Google)
◇ How your relationship and your mood are (Facebook)
◇ When and where you travelled (Google)
◇ What products you bought and what you will buy (Credit Card)
◇ What books and other products you like (Amazon)
◇ How you speak and what you ask (Siri & Cortana)
◇ And many more…
Gathering our personal information.

7. What Big Data
knows about you...
Location, Age, Generation, Gender, Language, Education level, Field
of study, School, Ethnic affinity, Income and net worth, Home
ownership and type, Home value, Property size, Square footage of
home, Year home was built, Household composition, Users who have
an anniversary within 30 days, Users who are away from family or
hometown, Users who are friends with someone who has an
anniversary, is newly married or engaged, recently moved, or has an
upcoming birthday Users in long-distance relationships Users in new
relationships Users who have new jobs Users who are newly
engaged Users who are newly married Users who have recently
moved Users who have birthdays soon, Parents, Expectant parents
… … … … … … ...

8. How does
Data know?
Let’s start with the basics.
Big

9. DATA SELFIE
How important is
your data to you?
https://vimeo.com/201178499

10. Demonstration
The following information is my personal information
and it is illustrated for empirical evidence and
educational purposes.
Please maintain all the information confidential.
chrome-extension://kjmnobfdkgaclpkgeniccafoennghj
nm/views/me.html

11. Transparenc
yDo you care about your data?

12. Place your screenshot here
The New Currency
Your personal data is
much more worth than
you think.

13. $0.0005Per person

14. Place your screenshot here
According to surveys, your
Personal Data Value
$3,241

15. YOUHow much do YOU value yourself in the “digital-economy”?

16. Thanks!
Any questions?
More Data Analytics here:
http://www.predictiveanalyticstoday.com/bigdata-platforms-bigdata-analytic
s-software/

17. Sources
◇ http://dataselfie.it/
◇ https://zephoria.com/top-15-valuable-facebook-stat
istics/
◇ http://www.forbes.com/sites/bernardmarr/2016/03/0
8/21-scary-things-big-data-knows-about-you/#25b
27b1566a7
◇ http://gizmodo.com/all-of-the-creepy-things-facebo
ok-knows-about-you-1785510980
◇ https://www.technologyreview.com/s/426235/is-per
sonal-data-the-new-currency/
◇ http://www.telegraph.co.uk/technology/news/12012
191/How-much-is-your-personal-data-worth.html