The document outlines the benefits of implementing an Expert Calling Network (ECN) for associations, emphasizing its ease of setup and year-round relevance for member engagement. It highlights features such as revenue opportunities, flexible implementation options, and a unique market position for associations that adopt the ECN early. Overall, it positions the ECN as a valuable tool for enhancing member services and generating non-dues revenue.

1. 7
Reasons
Why
Your
Associa2on
(or
Professional
Society)
Needs
an
Expert
Calling
Network
-­‐
ECN®

2. © 2016 Brainsy, Inc. – ECN Introduction
#1 - Turnkey and Easy to Implement:
2
We
offer
and
support
a
highly
configurable
and
customizable
plaKorm
that
we
operate
on
your
behalf.
In
fact,
to
launch
an
ECN,
your
organiza2on
doesn’t
need
any
technology
know-­‐how
or
staff.
A
mere
link
from
your
Associa2on’s
website
to
your
branded
ECN
is
enough
to
announce
to
people
that
you’re
in
business.

3. • An
Expert
Calling
Network
or
“ECN”
is
a
group
of
subject
maSer
experts
featured
in
an
online
directory
and
paid
to
offer
opinions
or
knowledge
over
the
phone.
• Calls,
billing,
and
transac2on
seSlement
all
conducted
through
the
ECN
plaKorm.
© 2016 Brainsy, Inc. – ECN Introduction
ECN Background
3

4. © 2016 Brainsy, Inc. – ECN Introduction
#2 - “Super-Glue” Sticky Features:
4
Exis2ng
social
media
plaKorms
can
be
a
sink-­‐hole
of
2me
and
investment
with
no
clear
path
to
mone2za2on
and
therefore,
no
clear
Return
on
Investment
(ROI).
Each
Associa2on
ECN
gives
individual
members
or
experts
access
to
a
Personal
Media
ECN
which
can
become
their
des2na2on
hub
and
eliminate
the
need
for
them
to
operate
a
myriad
of
other
tools
to
promote
themselves
online.
With
minimal
effort,
your
associa2on
and
members
will
see
increased
engagement
and
visibility
across
the
web
which
will
keep
them
coming
back.

5. © 2016 Brainsy, Inc. – ECN Introduction
#3 - Year Round Relevance:
5
Some
Associa2ons
build
their
business
model
en2rely
around
“the
big
conference”
(or
a
series
of
smaller
conferences)
which
is
valuable
to
members
and
revenue
genera2ng
for
the
Associa2on.
But
the
real
world
operates
24/7
and
year
round.
So
what
happens
in
the
“off
season”
when
a
member
needs
help
in
a
pinch
and
can’t
wait
un2l
the
next
annual
show?
An
ECN
provides
a
year-­‐round
mechanism
to
bring
people
together
for
short
exchanges
-­‐-­‐
all
while
keeping
your
Associa2on
at
the
center
of
the
ac2vity.

6. $
© 2016 Brainsy, Inc. – ECN Introduction
Win-win-win
6

7. © 2016 Brainsy, Inc. – ECN Introduction
#4 - An ECN can be a B2B and/or B2C Solution:
7
In
the
business-­‐to-­‐business
(B2B)
world,
your
members
or
supplier
partners
can
interact
with
each
other
for
peer-­‐to-­‐peer
or
peer-­‐to-­‐mentor
advice.
In
the
business-­‐to-­‐consumer
(B2C)
world,
your
associa2on
members
will
be
delighted
with
a
whole
new
way
to
reach
prospec2ve
clients,
peers,
or
consumers.
Never
before
has
there
been
an
associa2on
member
service
quite
like
this
and
which
helps
members
showcase
their
exper2se,
market,
or
sell
their
knowledge
to
consumers.

8. © 2016 Brainsy, Inc. – ECN Introduction
#5 - Non-dues Revenue Stream:
8
Depending
on
how
we
jointly
decide
to
mone2ze
the
ECN
(e.g.
paid
calls,
premium
lis2ng
fees,
or
adver2sing),
your
Associa2on
can
share
in
the
revenue
generated.
Non-­‐dues
revenue
is
important
to
many
associa2ons
and
an
ECN
is
a
mechanism
for
both
you
AND
your
par2cipa2ng
experts
to
earn
new
revenue.

9. © 2016 Brainsy, Inc. – ECN Introduction
Innovative Features
9
LinkedIn
Integra2on
through
ECN
InCall
Badge
to
Help
Drive
LinkedIn
Traffic
to
your
ECN.

10. © 2016 Brainsy, Inc. – ECN Introduction
#6 - Flexible Implementation:
10
If
your
organiza2on
wants
to
operate
an
ECN
for
a
small
closed
community
and
to
select
what
percentage
you
collect
of
any
call
revenue,
then
you
can
pay
an
annual
fee
to
license
the
ECN
technology.
Alterna2vely,
we
offer
an
ad-­‐supported
model
whereby
you
pay
nothing
(not
a
typo)
and
3rd
party
adver2sers
help
defray
the
opera2onal
cost
of
the
plaKorm.
Under
this
arrangement
you
can
s2ll
share
in
revenue
generated
so
it’s
truly
win-­‐win.
Either
way,
we
can
work
flexibly
to
explore
how
to
quickly
bring
the
benefits
of
an
ECN
to
your
members.

11. © 2016 Brainsy, Inc. – ECN Introduction
#7 - First-to-Market Advantage:
11
At
least
for
now,
being
first
in
your
industry
to
deploy
an
ECN
could
get
you
ahead
of
any
expert
“land
grab.”
Since
many
organiza2ons
have
overlapping
mandates
and
many
could
someday
offer
an
ECN
to
their
members,
being
first
to
market
will
be
important
as
it
is
unlikely
experts
will
want
to
create
mul2ple
“hubs”
and
will
concentrate
their
own
marke2ng
and
promo2on
efforts
behind
one
single
ECN
Profile
they
own.

12. © 2016 Brainsy, Inc. – ECN Introduction
ECNs
are
Powered
by
Brainsy,
Inc.
Brainsy,
Inc.
HQ
1133
15th
St.
NW,
12th
Floor
Washington,
DC
20005
Tel:
855-­‐74-­‐BRAINSY
(855)
742-­‐7246
info@brainsy.com
www.brainsy.com
www.expertcallingnetwork.com
Contact
Brainsy is a portfolio company of
TomorrowVentures (the personal investment
vehicle for Google Chairman, Eric Schmidt.)
12