The LA County Registrar Recorder has recently begun using far more sophisticated tools (R) and techniques (forecasting and predictive modeling) in trying to address business problems, ranging from efficiency and productivity of its operations, to forecasting its transaction volumes/revenues, to predicting who would likely work at the polls when cold called and who would not.These techniques have allowed our government agency derive important insights from the data we have been collecting and to also begin developing a stronger culture of data driven decision making