The document discusses the concept and architecture of a data lake platform within the RPSG group, emphasizing the coexistence of Customer Data Platforms (CDP) and data lakes across the enterprise. It outlines key features such as data integration, audience insights, and real-time data flow, highlighting the importance of both 1st and 3rd party data. The document also notes that the data lake serves as a vital source for the CDP while the CDP enhances data quality within the data lake.

1. | RPSG Group Presentation
Data Lake Platform
– Concept & Architecture

2. 2
| RPSG Group Presentation
https://www.rohitprabhakar.com/
2020/06/07/dmp-vs-cdp-vs-data-lake/
https://
www.mparticle.com/blog/
cdps-vs-data-lakes/

3. 3
| RPSG Group Presentation
https://www.business2community.com/customer-experience/
data-lakes-and-customer-data-platforms-a-win-win-for-
marketing-and-it-02193611
https://blog.treasuredata.com/
blog/2022/08/11/customer-data-
platform-vs-data-lake-tda/

4. Customer Touchpoint Data
4
CDP & Data Lake will Co-Exist Across the Enterprise
• Enterprise-Wide Data
• Enterprise Integrated
• Maintain (1st
– Party)
Data
• Asynchornous Data
Flow
• IT Managed
• Audience Insights
• Data Stewardship
• 3rd
Party + 1st
Party
Data
• Real Time Data Flow
• Channel Integrations
• Marketer Managed
CDP
DATA LAKE
• Persistent
Store
• Host Customer
Data
• Big Data
Infrastructure
• IT
Implemented
CDP
DATA LAKE
CRM
Master
Info
Sales Data
Orders Data
User
Demographics
Other Enterprise Data
Finance Inventory Planning
Distribution Finance M/C Logs
Un Structured Data
Semi Structured Data
Web events
Mobile events
Streaming Data
Machine Data
Media Posts,
Videos, Images,
Speech, Online
Reviews, PDF
Emails by Inbox,
XML,
CDP APIs
ID Resolution /
Data Unification
Omnichannel
Segmentation
Personalization
Cross Channel
Activation
Data Lake will be a key source
of data for our CDP. At the
same time, CDP can help
improve the quality and
completeness of data in the
Data Lake.
Data
Visualization
Operational
Reporting
Data
Science
Data
Monetization
Adhoc-
Analysis