Digital data is growing exponentially and becoming increasingly valuable. By 2025, over a quarter of all data created will be real-time data, and the Internet of Things is expected to account for 95% of real-time data. Companies are using artificial intelligence and machine learning on big data to gain valuable insights. For example, in retail, AI is being used to more accurately predict demand and ensure optimal on-shelf availability by analyzing over 100 factors. This increases sales and helps retailers transform big data into value through improved merchandising, pricing, and promotions. As data becomes more important, laws and regulations will need to adapt to both protect data privacy and promote fair access and use of data to stimulate economic growth.

1. DIGITAL TRANSFORMATION

2. OIL
Millions of years oil has been contained in the bowels of the earth, and only
in the twentieth and the twenty-first century oil becomes the most important
mineral resource for mankind

3. BIG DATA is the new oil
"Retailers who can use the full power of Big Data can increase
their income by 60% "- Forbes

4. Once upon a time
Humanity has been saving data for thousands of years.
Today we are entering a new era: DATA AGE
1440
1944
The US university
libraries double
their size every 16
years
1960
IBM creates a
hierarchically
structured database
1961
The number of
new journals is
doubling every
15 years
19963 thousand years BC
The invention of a
printing machine
1962
The birth of
the “Data
Analysis”
The birth of the term
“Data Science”
Digital data storage is
becoming cheaper
than using paper
Created 5 exabytes
of new information
Created 1.5
exabytes of
unique
information
1999
2002
2015-2016
Over the past two
years, it has been
created more data
than in the whole
history of mankind

5. The annual size of the global data volume
Zettabytes
Source: IDC Data Age 2025 study, sponsored by Seagate, April 2017
Data created

6. By 2025, more than a quarter of the data created in the global
datasphere will be in real time
Real-time data% Total Global Datasphere
Zettabytes
Source: IDC Data Age 2025 study, sponsored by Seagate, April 2017

7. And by 2025, the IoT (Internet of Things) real-time data will reach 95%
of the global database
OtherIoT
Zettabytes
Source: IDC Data Age 2025 study, sponsored by Seagate, April 2017

8. Every minute:
Faceb users send 31.25 million
messages in average and watch
2.77 million videos
Every second: we send
40.000 search queries (only in
Google) - this is 1.2 trillion
searches per year
Explosion of data
At the moment, we use less than 0.5% of all possible
data

9. Big Data – it’s a 4 «V» - volume, variety, velocity, veracity

10. Artificial Intelligence (AI) will double the annual growth rates
of leading economies, including Russia
Baseline AI steady state
Sweden Netherlands Germany Austria France Japan Belgium Spain Italy
Source: Accenture и Frontier Economics
Real gross value added (GVA) (%, growth)
United
States
United
Kingdom
Finland

11. How Data
are becoming new fuel?

12. Applied
artificial intelligence
in retail

13. Transformation Big Data into value
Information asset
Has a large:
• Volume
• Growth rate
• Diversity
• Reliability?
Requires special:
• Technologies
• Methods
To transform into value

14. Transformation Big Data into value
• Sales staff
• Merchandisers
• Crowdsourcing
• Image
recognition
• Receipts
and loyalty
cards
• External data• Supply chain
•Prices and promo
monitoring
• Stocks in stores

15. We apply such technologies and methods
Data sensing
Artificial intelligence
Machine learning
Deep
Learning

16. Specific and practical business task: to ensure sales growth
We already know a lot!
About the seasonality, and
about the weather, and
about the stocks ...
But this is not enough to accurately determine the expected
demand unfortunately
Sales
growth
On Shelf
Availability
(OSA)
Ensure OSA!
=
Know the
expected
demand
Value in retail

17. Value in retail
Create new factors: related products
VS
+
Neural network
Cannibals
Generators

18. We get: an
increase in
the average
check
We plan:
display of goods
assortment
promo
Define:
related
products
Value in retail

19. And now we need to understand what factors are important and how they
affect demand:
What is more important the price on the shelf or the weather?
What if beer?
What if it is summer?
What if the temperature +34?
And if your neighbor launched promo?
What if, what if?

20. Artificial Intelligence in OSA Hybrid Platform handles more than 100
factors to determine the availability of goods on the shelf and prompts
the business solution
● In real time
● With high accuracy
● With wide coverage

21. But we went further:
now the machine will learn the machine
Simulation Newlam
teaches to understand
the work of the store and
the demand
Neural network "Couple"
knows everything about
the goods in a particular
store

22.  Data is confidential information
 Data is new oil
Data become a valuable resource - legislation needs to be
adapted
Is it necessary to apply antimonopoly legislation in the data field
to stimulate the development of the economy?

23. Thank you!