Your marketing data needs to be centralized in one place for efficient campaigns. The document discusses how currently data is scattered across different systems like CRMs, social media, Excel etc. This causes issues like incompatibility, data loss and makes campaigns stressful. It introduces Ampliz data hosting as a solution to collect all this scattered data and store it securely in the cloud. This allows easy access to data from anywhere to improve targeting and campaigns.

1. Your marketing data is what powers your campaigns to
success. Youneed ALLof that data in ONEsingle place for efficient, fast,
and effective digital marketing campaigns. Ampliz has the answer with
cloud based data hosting
A m p l i f y y o u r b u s i n e s s
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DATA
HOSTINGBYAMPLIZ
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2. THE DATANIGHTMARE IS REAL
It's as real as it can get. Let us explain the issue with
something that is easier to understand. We all love
honey. Everyone has it; some love it, and most enjoy it.
Do you know the process that goes behind collecting
this honey? Imagine if you have to collect your own
honey. You need to make use of honey bees. They need
to collect it from flowers, and then build honey combs.
Only then will you get yourhoney!
We want to be your honey dealers. Consider honey as
your data. Your data is currently in various locations. We
will collect it for you, run hygiene processes on it and get
it ready for you touse it.
DATABASE
THEUNPLEASANT SIDE OF
MARKETING
Every time you run a marketing campaign,
your data is going to give you the maximum
amount of stress. The time you take to
collate, compile, load, and actually use the
data will be equal to the time you take for
everything else related to campaigns.
Let us tell you how it has come to be a major
pain for marketersworldwide.
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Data is everywhere
It is collected from various locations
and on various applications
Hosting
We need to collect all of it and
place it inone single location
Extraction
Your data is in the right shape, for
you to collect itand use
THEDATA-HONEY CONNECTION
To understand just how difficult it is to collect and store this data,
we need to look into the various types of data and the platforms
that are regularly used to extract and store them.
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3. 3Data Hosting byAmpliz
CRM or Customer Relationship Management
This is one of the most popular means of storing data today. Large enter-
prises and companies that have access to large volumes of customer
data, generally use these platforms. It is typically used to manage leads.
What happens here is that data decays over a period of time and most of
these CRMs do not have any processes to keep data robust and new.
Some of the examples of the largest and most popular CRMs used today
are HubspotCRM, Salesforce, SugarCRM, and ZohoCRM.
External Data Storage
These are servers that are used to store data that has been collected. They
use them to back up the data and pull it up for users when requested.
Some of the popular external storage providers are Amazon, DynamoDB,
Azure, and MongoDB.
Social Media
Leads that are generated while running paid campaigns on social media
are directly stored in the respective platforms, if they aren't connected to
your CRM directly. This makes a new source of leads, increasing your data
collection, and collating time.
WHEREEXACTLYIS ALL OF THIS
DATA KEPT AND
FOR WHAT REASONS?
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4. Data is unstructured
as some platforms
will not have the
same features as
others
Data Vendors
Many companies do not have their own in-house database collection. For
this, they rely on external data vendors. These can be typically used to help
you with purchase/renting of database for running marketing campaigns.
MS Excel, Office
These are typically used to collect and keep data within desktops. They are
the most essential and most commonly used software to collate and use
data.
Typically, it is seen than most companies have their data divided between
these different types of data management systems. To think of the effort
and the time that it takes to extract and collate the data that you need for
running campaigns can give anyone aheadache!
ISSUESASSOCIATEDWITH MULTI SERVERDATA HOSTING
Compatibility
becomes anissue
Data is scattered
over various
platforms
Loss of data is a
real threat
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5. 5Data Hosting byAmplizCopyright 2018 Ampliz, All Rights reserved.
“
“
Dataneedstobefast,effective,andeasy to use or
else it beats its purpose.
Understandingthis is keytoenhancingyour
marketingcampaigns.
With the proliferation in various types of data
collection, extraction,and storage points,the market
has missed thepointentirely.
Running pillar to post just to collect all your data
is the newnormal.

6. DATA HOSTING
THE SOLUTION:
The best and the most probable solution to this issue is a unified datahosting
platform that collects and stores your entire data in one place.
This is where AMPLIZ data hosting steps in. It is a data management and campaign
software that works towards allowing you to collect all the various types of data
that you generate, in whatever formats that you wish and place it in a safe and
secure environment within the cloud. You can access all of this data by simply
logging in to the platform and use this readily available data to run any type of
digital marketing campaign from anywhere in the world.
CLOUD BASED
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7. What are the featuresof
AMPLIZ data hosting
Another power feature
is that you have a
search interface that
allows you to extractthe
exact type of data you
are looking for.
Store it according to
frequency of use,type
of data, and format.
Multi level
segmentation and
customized search
option is availabletoo.
Ampliz lets youstructure
your data by classifying,
consolidating, labeling,
and tagging it.
It is placed in asecure
cloud based
environment.
Easily accessible as it is
a web based platform
and has role based
multi user logins.
You are able to store,
manage, and retrieve
data seamlessly.
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8. WHYYOU NEED
Quicker deployment
of campaigns
The time you save collecting and usingdata,
can be used to extract higher quality
insights from the data which in turn gives
you the ability to run personalized and
customized campaigns, thus increasing
lead quality.
Safety and easy access
With all your data in a single place,(backed
up separately) you can access it easily and
in the way you want. It is also behind
various levels of security that ensure there
are no data breaches with dynamic pass
codes working to keep itsafe.
No loss of data
Data can be lostduring collection,
storage, moving, andwhen transferred
from one location toanother. This does
not happen with cloudbased web
platforms because thereare measures
taken to ensure thatall the data collected
reflects when it is used again. The impact
can be seen with the improvement in the
lead generationprocess.
Agility
Big amounts of data can drag you down.
With your data structured, formattedand in
the size and shape you want, yourtime to
market reduces considerably,which is
essential in today's competitive environ-
ment.
CLOUD BASED
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DATA HOSTING
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9. Search anywhere, anytime
You can use the platform anywhere,
anytime as it is a web based setup. All
functionalities that are linked to your
account are accessible from any location.
You can also run campaigns regardlessof
the location you arein.
Reducing costs
WHATYOUGETFROM AMPLIZ DATA HOSTING
You have to invest in a diversified portfolio
of software and platforms that perform
individual functions. This is a lot of cash
spent and it really doesn't do much to
decrease the stress caused on marketingto
run campaigns eventually.
Get all your customer
data in one place, and
easy to access anduse
Enhanced lead quality
Due to the efficient collection,sorting, and
storage ofall your data, the direct impact of
this can be seen in the increase in quality of
leads generated. Your campaigns see a
spike in activity andresponses.
Use key behavioral signals
as indicators to extract
data and use it during
campaigns
Gain a holistic under-
standing of youraudience
from all the data that you
have collected
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Improve targeting and
cross channelpenetration
using all your marketing
tools

10. THE BENEFITS OF USING
AMPLIZ DATA HOSTING
Optimized marketing operations
When you create a centralized marketing database
which is easy to access and provides you with the
right data in the right format, your marketing team
can run campaigns efficiently andfaster.
Right content
This is one of the benefits of a centralizeddatabase.
You get sales intelligence from the collective data
that allows you to create content that is right
place-right time.
Improve retention
Send fully personalized and customized messages
to existing customers based on their purchase
history.
Increase lead quality
Due to the improvement in the quality of your
database, the resulting improvement in your
marketing campaign accuracy will improve the lead
quality tremendously.
Improve customer centricity
Increase response rates from customers by sending
them deals that are specifically designed forthem.
Shorten sales cycle
Instead of sending mails that don't know who they
are being sent to, send highly targeted messages
that allow you to shorten the sales cycle.
$
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11. Ampliz is a self serve web based database management and discovery
platform that works on a subscription model. It is designed to improve the
value of your marketing plans. It has 45 million verified files available for
download via 25+ search filters. You can run email verification of contacts
seamlessly.
Data hosting on Ampliz allows you to sort, segment, and search and find the
right contacts you need to run marketing campaigns through predetermined
or custom search filters attached to them. These are again downloadable.
Looking to add net new data to your counts? Upload and match with our
master database and get only new counts. It integrates seamlessly with top
of the line marketing automation software and CRMs currently available.
1844 289 3513
marketing@ampliz.com
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