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Data Driven Optimization For Startups
The document outlines key strategies for data-driven optimization, including integrating webmaster data, implementing custom site searches, and setting up event tracking. It emphasizes the importance of measuring site speed, evaluating active users, and conducting A/B testing regularly. Additionally, it discusses content measurement techniques, conversion tracking, and utilizing markup for improved search results.
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Data Driven Optimization For Startups
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- 4. 4 Implement Custom/ SiteSearch
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- 6. 6 Take Advantage onAdvanced Segments
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- 9. 9 Always do A/BTesting
- 10. 10 10 Seconds isall you have
- 11. 11 Manage and PublishTags via GTM
- 12. The 3 C’sof Content Measurement
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Editor's Notes
- #4 - Google Webmaster is now Search Console, to see the search query data inside GA integrate webmasters.
- #5 - Custom Search or Site Search helps to understand visitor search queries which they are not able to locate
- #6 - Event tracking ranges from click tracking to funnel based tracking which are the specialties of any behavioral analytics tools
- #7 Advanced segments helps to mine data Use analytics solution gallery for pre built advanced segments
- #8 Site Speed is a qualitative measurement for content to outperform
- #9 Do compare 1 day active users with 7,14, 30 days to understand the retention of users.
- #10 Content experiments will help you to understand best content used by visitors
- #11 Engage a visitor under 10 seconds by meeting the visitors intent of the content.
- #12 Engage a visitor under 10 seconds by meeting the visitors intent of the content.
- #14 Helps to mine data inside a category if
- #15 Implement funnels in goal tracking to understand where visitor drops.
- #16 Customize the reports as per need for different stakeholders