The document discusses data collection trends in the e-commerce industry in Q4 2018. It found that the average traffic volume from online retailers using data center proxies grew steadily throughout Q4, with an overall 32.4% increase in requests. Traffic to major shopping sites like China's leading e-commerce website and the world's leading online retailer significantly increased around major shopping holidays like Singles Day, Black Friday, and Cyber Monday.

1. Data Collection Industry Insights:
E-Commerce
Q4 2018

2. Traffic
One major client group of Oxylabs is online retailers. They use data center proxies to extract
pricing intelligence data, and to track product pricing changes in the most popular marketplaces.
Throughout the Q4, the average traffic volume of this group grew steadily.
Traffic in Q4. E-Commerce.

3. Requests
In total, we saw an overall 32.4% growth in the number of requests made through Oxylabs data center proxy pool in
the fourth quarter of 2018.
Compared to October, the number of requests was up by 22.6% in November. There was an even more significant
increase in December when the number of requests grew by 8%.
The number of requests made in Q4. E-Commerce.

4. Single’s Day, November 11th
Our data shows that the most requests to China’s leading e-commerce website were sent a few
days before the Single’s Day.
The number of requests made a week before and a week after the Single’s Day.

5. Single’s Day, November 11th
The traffic to this target increased by 40.5%.
Traffic a week before and a week after the Single’s Day.

6. Black Friday, November 19-25th
During the Black Friday week, the world’s leading e-commerce website was everyone’s main
focus. The traffic to this target increased by 15.1%.
Cyber Monday, November 26-27th
During Cyber Monday, companies were focused on extracting real-time pricing data from the
world’s leading online retailer. Therefore the traffic to this website increased by 15%.

7. Key Takeaways
• Compared to Q3 of 2018, Online retailers increased their scraping
volumes by 32.4% in Q4.
• During Black Friday and Cyber Monday, the world’s leading
e-commerce website saw an increase in data gathering traffic by 15%.
• China’s leading e-commerce website was in everyone’s focus before
the Single’s Day when traffic to this target increased by 40.5%.

8. If you have any questions regarding
this report or any of our products,
feel free to get in touch.
www.oxylabs.io