The document outlines different methods for collecting data and analyzing qualitative research, including observations, interviews, focus groups, questionnaires, surveys, and web forms. It provides recommendations for capturing high quality audio and video during observations and interviews, and lists several online tools that can be used to conduct surveys, analyze themes in interviews, and convert speech to text. Sample links are included to demonstration surveys and forms created with various online platforms.

1. Midwheb Research Workshop
eResearch: Data Collection & Analysis
9 March 2011
Anthony ‘Skip’ Basiel
abasiel@gmail.com
Tarek Zoubir
t.zoubir@mdx.ac.uk

2. Overview
• Observation
• Interviews / Focus Groups
• Questionnaires / Surveys
• Email / webpage forms

3. Observations
Interviews / Focus Groups (1of 2)
• Capture the event:
– Mobile, Flip Cameras, Camcorder,
– Adobe Breeze/Connect – MU Server, YouTube
record directly
• Recommendations:
– Sound quality (e.g. Microphone, echo, distance,
etc.)
– Lighting (back lighting, shadow effect, etc.)
– Video (e.g. Length (time), file size & format, etc.)
– Clarity and consistancy

4. Observations
Interviews / Focus Groups (2 of 2)
Analysis –
• Speech to text -
http://tv.adobe.com/watch/creating-
time/premiere-pros-speech-to-text-helps-you-
save-time/
• Thematic grouping –
– Tag cloud generator: http://tagcrowd.com/
– Word tables, Excel,
– SPSS, Nudist

5. Questionnaires / Surveys (1 of 2)
• www.surveyshare.com
• www.zoomerang.com
• www.surveymonkey
Basic features:
• Blank or templates
• Types of questions (open / closed)
• Flexible access options (e.g. Open, email
address, etc.)
• Data representation

6. Questionnaires / Surveys (2 of 2)
• Please complete our survey at:
http://www.surveyshare.com/s/AIAWLYD

7. Email / webpage forms
Google Docs Forms –
https://spreadsheets.google.com/viewform?formkey=
dHdPQWxYWFk3WmVaZnFUSmluTDRQRFE6MQ