This document discusses various promotional strategies for The Dark Knight Rises film, including: 1) Posters, trailers, and a website are used to generate excitement and draw in audiences before the film's release. The trailer makes the film look exciting and as successful as The Dark Knight. 2) Promoting the film and actors at awards shows increases awareness. Tweets from the actors also hype the film and interest fans. 3) An elaborate viral marketing campaign invites fans to locate Batman graffiti around the world, with each piece revealed leading to more of a new trailer being shown. This generates buzz for the film in a creative way.

1. Dark knight rises posters
This poster is on billboards, phone booths and
around shopping centres. This poster shows
‘the dark knight rises’ to be a boisterous
violent film. It is generally quite a plain back
setting but due to its marketing and in a
sequence of good films it can get away with
this.
This poster does appeal to me although I'm a
girl who tends not to go for action films as my
friends have told me it is really interesting and
will be good (this is ‘word of mouth’, one of
the best ways to promote film and is free).
This tends to happen with sequels.

2. Dark knight rises website
This website is very well laid out and marketed very well, as soon as this page loads the trailer
comes on and fills the whole page you can skip trailer and go back to homepage (as above) or
just carry on watching trailer this is very clever as viewers tend to continue watching trailer
which promotes. You can buy tickets straight of the website which is really important to draw in
audience before it has even come out (helps word of mouth). On the website there are games
and apps which you can play which boosts promotion when they post them on facebook and

3. Dark knight rises
This trailer is one of three, in which this ones goes very fast then slow showing tension building,
the trailer does make the film look very exciting and that it will do just as well as ‘Dark Knight’. It
has ‘Christopher Nolan’ in big letters as the director which is huge in the world of international
directors, also he did such a success on the first one.
The shots they use are close ups mostly on danger and tension. The micro features show violent
weapons and skin fit costume for batgirl which interests men, and the power of batgirl interest
women.

4. Promotion of actors
This is promoting the film at the MTV movie awards
2012 which all the famous actors and movie lovers
were watching. By doing this it is making the film
known before it has been fully released.
By having the main three actors there making
jokes with each other sets a good back stage view
from the film. Also before they walked out they
shown a clip of the film promoting it more on
MTV TV.
The dark knight rises won ‘the most anticipated
film at the ‘Guys movie choice awards’. Promoting
it to men, building up the suspense and awareness
of when the film is going to come out
The actors in the dark knight have twitter and
different social networking pages, where they
constantly put updates on the ‘dark knight’
interesting their fans.

5. Viral campaigns
This pictures focuses both on a man
named Dr. Leonid Pavel, a Russian
nuclear physicist, and both contain
text that’s been covered up as if
they were taken from some special
ops mission. One is a profile of the
man and the other is a transcript
from a conversation between the
CIA and the Militia who are/were
protecting him.
Aboutboul was cast back in May
into the villainous role of a “mad
scientist” in The Dark Knight Rises,
which led some to believe he could
be playing Hugo Strange. Knowing
that character description, it’s
tough to believe it’s just a
coincidence so now we’re very
curious as to how these play into
the background of the film’s story.

6. Over on TheDarkKnightRises.com,
a case file for an “Anonymous
Vigilante Investigation” invites
users to explore the warrant for
the arrest of John Doe (aka
Batman). Obviously, the Bat went
into hiding at the end of Nolan’s
‘The Dark Knight,” accepting
responsibility for the crimes
committed by Harvey Dent (aka
Two-Face). What are Batman’s
charges? Let’s just say “Criminal
Possession of a Weapon” comes
up u multiple times.
Further analysis of the documents in the file suggest something
called “Harvey Dent Day” in the city of Gotham, with the As expected, this ‘Dark Knight’
Mayor of Gotham calling on all Officers of Peace in the city to viral campaign is directly tied to
join forces to apprehend the Batman. the new trailer fans are
Then, the fun begins. anticipating. As photos are
The viral site has addresses from around the globe, where fans being submitted from global
are supposed to grab “photographic evidence of graffiti related positions listed on the viral site,
to any movement in support of the vigilante’s return.” Photos WB is releasing images from
should be submitted to the e-mail addresses signified on the the upcoming trailer, which
Web site. Right now, most of the addresses are in France, you can see as part of a quilt
Australia, China, India, Mexico, South America and beyond. ComingSoon fashioned below.

7. You can make out key phrases and shots of Batman, Catwoman, Joseph
Gordon-Levitt’s police officer and, of course, Bane. Expect more images to
be added throughout the day, and U.S. and Canada locations where viral
hunters can seek photographs around 8 a.m. PST

8. Tucked away in a dossier
containing Batman's GCPD
criminal file are documents
detailing where Batman stands
following the events of The
Dark Knight: Namely, at the
top of the city's hit list, having
taken the rap for murder,
kidnapping, and aggravated
assault. In a viral call to action
cleverly disguised as a police
memo, "officers" are directed
to find pieces of pro-Batman
graffiti stencilled across
Gotham City in an effort to
stamp out grassroots support
for the caped crusader.
"Officers should also be
With The Dark Knight Rises release fast approaching, Warner Bros. directed to report any and all
has launched their latest bit of buzz-driving viral marketing by information pertaining to the
teasing a brand-new trailer for the July release. But in order to see investigation to the designated
that trailer, Bat-fans must first "help" the Gotham City Police contact This includes
Department "find" Batman by tracking hundreds of pieces of Bat- submitting photographic
graffiti strategically placed around the world; for each bit of graffiti evidence of graffiti related to
located and tagged via social media, Warner Bros. will unveil the any movement in support of
the vigilante’s return so we can
new trailer one frame at a time. Graffiti: it's not just for Oscar-
suppress it before it becomes a
nominees anymore! problem.

9. By these companies supporting the ‘Dark Knight Rises; it is also promoting their
companies. These are also big companies, so by having these behind film allows them to
have more money equalling more marketing for the film.

10. This is the fan page of the Dark Knight rises. Showing where all their fans come from. The
top three cities where it is most popular are three main ones in the world that mostly
everyone knows about. By having the different icons shows what apps people have.
There are a variety of different icons but the main one seems to be Tumbler designer.

11. The dark knight rises have downloads
which use on Ipads, Facebook,
desktops, iPhones and posters.
This is a game called ‘The fire rises’ which is a big caption for Dark Knight Rises and is
on all the posters promoting it. People play all across the world competing to get the
highest score. Promoting places which will be shown in the film, showing people will
go and watch who have placed these games and recognise them.

12. This shows ‘about the film’ which anyone who goes onto the website can look at. This can
be of synopsis, cast and the film makers. Having this promotes the film as when I was
reading this I am not really interested in watching this, where as now I would go and watch
this; Therefore reading this may attract more people who aren’t necessary fans to go and
watch it. Making the film have an wider audience increasing ‘word of mouth’.

13. Successes Weaknesses
o A success of the marketing campaign o A weakness of the way they are
to Dark Knight rises is the way they campaigning is the way the trailer and
have so many different ways they are posters are is attracting especially males
promoting and how everywhere you rather than females. The posters are
look in main shopping centres there black and show violence and fire and
will be posters, TV trailers and the the only woman in the trailer is sexually
actor in magazine, talk shows and attractive with the tight outfits and
award ceremonies promoting the film. costume and her body language and the
way she speaks. If they was to do it
again I would make it more appealing to
females as well as males making it more
unisex.