Brief overview of community conversations about use & abuse of design patterns. Presented at the Agile Experience Design Meetup: SpooOOOoooky Dark Design Patterns for Agile UX October 2015

1. Dark Design Patterns
voices in conversation
"Yesus Memberkati Anak-anak" by Komang Wahyu
Selena Hadzibabic
@dzishn

2. Harry Brignull
@harrybr
darkpatterns.org
2010: “I call them ‘dark patterns’”

3. Harry Brignull
@harrybr
darkpatterns.org
@dzishn
2010: “I call them ‘dark patterns’”

4. Harry Brignull
@harrybr
darkpatterns.org
“…naming and shaming…”
@dzishn

5. something like a definition
• intentionally applying effective/persuasive
design patterns
• against the user’s interest or goals
selena hadzibabic | @dzishn

6. Marli Mesibov
@marsinthestars
Using Dark Patters for Good
UX Booth, 2013
http://www.uxbooth.com/articles/using-dark-patterns-for-good/
As a content strategist, I try to keep in mind that words—or
patterns, as the case may be—are neither good nor bad.
Rather, they’re powerful or weak.
…the key to learning good UX from dark patterns is
implementing them to advance the user’s goal.
selena hadzibabic | @dzishn

7. which goal?
selena hadzibabic | @dzishn

8. “If you have to ask,
the answer is no.”
“So is it ok if the checkbox is for
donating to charity?”
mindtheproduct.com
selena hadzibabic | @dzishn

9. Cennydd Bowles
@cennydd
The Perils of Persuasion
http://www.cennydd.com/blog/the-perils-of-persuasion?s=2010/the-perils-of-persuasion/articles/using-dar
selena hadzibabic | @dzishn

10. today me vs tomorrow me
selena hadzibabic | @dzishn

11. DietBet
@dzishn

12. DietBet
selena hadzibabic | @dzishn

13. i want to
eat a candy bar
i want to
lose weight
“darkness”of
design
DietBet
Hershey’s
“depth” of goal
selena hadzibabic | @dzishn

14. selena hadzibabic | @dzishn

15. selena hadzibabic | @dzishn

16. i want to
eat a candy bar
i want to
lose weight
“darkness”of
design
DietBet
WeightWatchers
Hershey’s
“depth” of goal
selena hadzibabic | @dzishn

17. i want to
eat a candy bar
i want to
lose weight
i want to
value my health &
myself
“darkness”of
design
WeightWatchers
Hershey’s DietBet
“depth” of goal
selena hadzibabic | @dzishn

18. how do i recognize a dark pattern if it begs the
question of intent on the designer’s and user’s part?
selena hadzibabic | @dzishn

19. Matt Danna
@mattdanna
Designer's Playbook for Persuasive Design
GSummit SF 2014
http://www.slideshare.net/gzicherm/gsummit-sf-2014-the-designers-playbook-for-persuasive-design-by-m
selena hadzibabic | @dzishn

20. • what does the user want?
• what does the user want from me?
• what have i told the user they can expect from
me?
• what do i owe the user to get informed consent?
context, context, context
selena hadzibabic | @dzishn

21. The end cannot justify the means,
when the means is the end.
Selena Hadzibabic
@dzishn