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Dapper Insights Study
                                    How Bidding Based on
                       00
                     5.
                 $1




                                       Cookie Age Drives
90
90




                                                 Efficency
                            2
                       1.3
                      $1




60
60




30
30
                                              5
                                            .5
                                2



                                          $0
                               .3
                             $0




                                                              0
                                                             .2
                                                           $0




                                                                                          0                            Optimal Bid Price
                                                                                       .0
                                                                                     $0



0
0    1       2       3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45
         1       2    3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45


                                                                                                      ✈    Conversions / Cookie Age
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    $750           $360                 $660
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  SFO-ORD         SFO-JFK             SFO-MIA                                            $750
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    $750           $360                 $660
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  SFO-ORD         SFO-JFK             SFO-MIA                                            $360
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    $750           $360                 $660
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                                                                                          SFO-NRT
  SFO-ORD         SFO-JFK             SFO-MIA                                            $660
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    $140           $250                $290




  SFO-LHR         SFO-IAD             SFO-NRT
    $750           $360                 $660
eMail Reader                                           eMail Reader
                        eMail Reader

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                                                                                        Cheapest Flights                                       Cheapest Flights
                                 Cheapest Flights                                       Best Deals from SFO                                    Best Deals from SFO
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                                                                                                  SFO-NRT                                                SFO-NRT
                                           SFO-NRT                                                $590                                                   $920
                                           $660                                                   Book Now                                               Book Now

                                           Book Now
     0




                                                            0




                                                                                                                   0
 .6




                                                        .6




                                                                                                               .6
$0




                                                       $0




                                                                                                              $0
               Day 1                                                Day 4                                                 Day 11
Travel Conversions by Cookie Age


              90
Conversions




              60




              30
✈




              0
                   1   2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45



                                                                Cookie Age in Days
Travel Conversions by Cookie Age


              90
Conversions




              60




                                                                                                                                            0
                                                                                                                                          .0
                                                                                                                                       $1
              30                                                                                       Average Bid Price
✈




              0
                   1   2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45



                                                                Cookie Age in Days
Travel Conversions by Cookie Age

                       Average Bid is Too Low
              90
Conversions




              60




                                                                                                                                            0
                                                                                                                                          .0
                                                                                                                                       $1
              30                                 Average Bid is Too High                               Average Bid Price
✈




              0
                   1   2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45



                                                                Cookie Age in Days
Travel Conversions by Cookie Age


                               00
                             5.
                           $1
              90

              90
                                   2
                                .3
                                 1
                              $1




              60
Conversions




              60




              30

              30
                                                     5
✈




                                                    .5
                                       2



                                                  $0
                                       .3
                                     $0




                                                                      0
                                                                     .2
                                                                   $0




                                                                                                                       Optimal Bid Price




                                                                                                  0
                                                                                               .0
                                                                                             $0
              0
                   1       2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45
              0
                       1    2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45



                                                                     Cookie Age in Days
Travel Conversions by Cookie Age
                          First Days
              90
Conversions




              60




              30
✈




              0
                   1   2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45



                                                                Cookie Age in Days
Day         Conversions   Winning   Spend      Revenue      Conv. Rate    Imps
                              Bid              $200 / Conv.




                 ✈
        1st       37         $1.00    $100       $7,400           0.037%    100K

    2nd           64         $1.00    $100       $12,800          0.064%    100K

     3rd          33         $1.00    $100       $6,600           0.033%    100K

     4th          46         $1.00    $100       $9,200           0.046%    100K

     5th          20         $1.00    $100       $4,000            0.02%    100K

     6th          23         $1.00    $100       $4,600           0.023%    100K

     7th           11        $1.00    $100       $2,200            0.011%   100K

     8th          19         $1.00    $100       $3,800            0.019%   100K

     9th          22         $1.00    $100       $4,400           0.022%    100K

    10th          13         $1.00    $100       $2,600            0.013%   100K

     11th          11        $1.00    $100       $2,200            0.011%   100K

   Total         299                  $1,100     $59,800

Efficiency         54:1
   Ratio
Day         Conversions   Winning   Spend      Revenue      Conv. Rate    Imps
                              Bid              $200 / Conv.




                 ✈
        1st       37         $1.00    $100       $7,400           0.037%    100K

    2nd           64         $1.00    $100       $12,800          0.064%    100K

     3rd          33         $1.00    $100       $6,600           0.033%    100K

     4th          46         $1.00    $100       $9,200           0.046%    100K

     5th          20         $1.00    $100       $4,000            0.02%    100K

     6th          23         $1.00    $100       $4,600           0.023%    100K

     7th           11        $1.00    $100       $2,200            0.011%   100K

     8th          19         $1.00    $100       $3,800            0.019%   100K

     9th          22         $1.00    $100       $4,400           0.022%    100K

    10th          13         $1.00    $100       $2,600            0.013%   100K

     11th          11        $1.00    $100       $2,200            0.011%   100K

   Total         299                  $1,100     $59,800

Efficiency         54:1
   Ratio
Day         Conversions   Winning   Spend      Revenue      Conv. Rate    Imps
                              Bid              $200 / Conv.




                 ✈
        1st       37         $1.00    $100       $7,400           0.037%    100K

    2nd           64         $1.00    $100       $12,800          0.064%    100K

     3rd          33         $1.00    $100       $6,600           0.033%    100K

     4th          46         $1.00    $100       $9,200           0.046%    100K

     5th          20         $1.00    $100       $4,000            0.02%    100K

     6th          23         $1.00    $100       $4,600           0.023%    100K

     7th           11        $1.00    $100       $2,200            0.011%   100K

     8th          19         $1.00    $100       $3,800            0.019%   100K

     9th          22         $1.00    $100       $4,400           0.022%    100K

    10th          13         $1.00    $100       $2,600            0.013%   100K

     11th          11        $1.00    $100       $2,200            0.011%   100K

   Total         299                  $1,100     $59,800

Efficiency         54:1
   Ratio
Day         Conversions   Winning   Spend      Revenue      Conv. Rate    Imps
                              Bid              $200 / Conv.




                 ✈
        1st       37         $1.00    $100       $7,400           0.037%    100K

    2nd           64         $1.00    $100       $12,800          0.064%    100K

     3rd          33         $1.00    $100       $6,600           0.033%    100K

     4th          46         $1.00    $100       $9,200           0.046%    100K

     5th          20         $1.00    $100       $4,000            0.02%    100K

     6th          23         $1.00    $100       $4,600           0.023%    100K

     7th           11        $1.00    $100       $2,200            0.011%   100K

     8th          19         $1.00    $100       $3,800            0.019%   100K

     9th          22         $1.00    $100       $4,400           0.022%    100K

    10th          13         $1.00    $100       $2,600            0.013%   100K

     11th          11        $1.00    $100       $2,200            0.011%   100K

   Total         299                  $1,100     $59,800

Efficiency         54:1
   Ratio
Day         Conversions   Winning   Spend      Revenue      Conv. Rate    Imps
                              Bid              $200 / Conv.




                 ✈
        1st       37         $1.00    $100       $7,400           0.037%    100K

    2nd           64         $1.00    $100       $12,800          0.064%    100K

     3rd          33         $1.00    $100       $6,600           0.033%    100K

     4th          46         $1.00    $100       $9,200           0.046%    100K

     5th          20         $1.00    $100       $4,000            0.02%    100K

     6th          23         $1.00    $100       $4,600           0.023%    100K

     7th           11        $1.00    $100       $2,200            0.011%   100K

     8th          19         $1.00    $100       $3,800            0.019%   100K

     9th          22         $1.00    $100       $4,400           0.022%    100K

    10th          13         $1.00    $100       $2,600            0.013%   100K

     11th          11        $1.00    $100       $2,200            0.011%   100K

   Total         299                  $1,100     $59,800

Efficiency         54:1
   Ratio
Day         Conversions   Winning   Spend      Revenue      Conv. Rate    Imps
                              Bid              $200 / Conv.




                 ✈
        1st       37         $0.58    $100       $7,400           0.037%    100K

    2nd           64         $1.50    $100       $12,800          0.064%    100K

     3rd          33         $1.00    $100       $6,600           0.033%    100K

     4th          46         $1.25    $100       $9,200           0.046%    100K

     5th          20         $0.50    $100       $4,000            0.02%    100K

     6th          23         $0.55    $100       $4,600           0.023%    100K

     7th           11        $0.17    $100       $2,200            0.011%   100K

     8th          19         $0.45    $100       $3,800            0.019%   100K

     9th          22         $0.15    $100       $4,400           0.022%    100K

    10th          13         $0.55    $100       $2,600            0.013%   100K

     11th          11        $0.10    $100       $2,200            0.011%   100K

   Total         299                  $1,100     $59,800

Efficiency         54:1
   Ratio
Day         Conversions   Winning   Spend       Revenue      Conv. Rate    Imps
                              Bid               $200 / Conv.




                 ✈
        1st       23         $0.58     $36         $4,625          0.037%    100K

    2nd           150        $1.50     $352       $30,080          0.064%    100K

     3rd          33         $1.00     $100       $6,600           0.033%    100K

     4th          74         $1.25     $200       $14,720          0.046%    100K

     5th          14         $0.50     $35        $2,800            0.02%    100K

     6th          15         $0.55     $37         $3,105          0.023%    100K

     7th           6         $0.17      $9         $1,254           0.011%   100K

     8th          13         $0.45     $30         $2,565           0.019%   100K

     9th          12         $0.15      $7         $2,310          0.022%    100K

    10th           9         $0.55     $39         $1,885           0.013%   100K

     11th          6         $0.10      $5         $1,100           0.011%   100K

   Total         355                  $853.68     $71,044

Efficiency         83:1
   Ratio
Bidding on the    Real Time Bidding
                    Average       Based on cookie age

   Conversions        299                355


        Spend        $1,100             $853.68


      Revenue       $59,800             $71,044


Efficiency Ratio        54:1               83:1
Bidding on the    Real Time Bidding
                    Average       Based on cookie age

   Conversions        299                355


        Spend        $1,100             $853.68


      Revenue       $59,800             $71,044


Efficiency Ratio        54:1               83:1
Dynamic Creative                             Real Time Bidding
            CheapestFlights.com                            eMail Reader



CheapestFlights                             eMail Reader



Best Deals from SFO
                                                                      Cheapest Flights
                                                                      Best Deals from SFO

                                                                               SFO-ORD
  SFO-ORD       SFO-JFK           SFO-MIA                                      $140
   $140          $250              $290                                        Book Now




  SFO-LHR       SFO-IAD           SFO-NRT
   $750           $360             $660
Dynamic Creative                                      Real Time Bidding
            CheapestFlights.com                                     eMail Reader



CheapestFlights                                      eMail Reader



Best Deals from SFO
                                                                               Cheapest Flights
                                                                               Best Deals from SFO

                                                                                        SFO-ORD
  SFO-ORD       SFO-JFK           SFO-MIA                                               $140
   $140          $250              $290                                                 Book Now




  SFO-LHR       SFO-IAD           SFO-NRT
   $750           $360             $660
                                                 0
                                             .4
                                            $0
Dynamic Creative                                      Real Time Bidding                          Efficiency &
                                                                                                     Performance
            CheapestFlights.com                                     eMail Reader



CheapestFlights                                      eMail Reader



Best Deals from SFO
                                                                               Cheapest Flights
                                                                               Best Deals from SFO

                                                                                        SFO-ORD
  SFO-ORD       SFO-JFK           SFO-MIA                                               $140
   $140          $250              $290                                                 Book Now




  SFO-LHR       SFO-IAD           SFO-NRT
   $750           $360             $660
                                                 0
                                             .4
                                            $0
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Dapper Insights Study #2: How Bidding Based on Cookie Age Drives Efficiency

  • 1. Dapper Insights Study How Bidding Based on 00 5. $1 Cookie Age Drives 90 90 Efficency 2 1.3 $1 60 60 30 30 5 .5 2 $0 .3 $0 0 .2 $0 0 Optimal Bid Price .0 $0 0 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 ✈ Conversions / Cookie Age
  • 2. CheapestFlights.com eMail Reader CheapestFlights eMail Reader Best Deals from SFO CheapestFlights Great Flights at 20% Off! SFO-ORD SFO-JFK SFO-MIA Book Now $140 $250 $290 SFO-LHR SFO-IAD SFO-NRT $750 $360 $660
  • 3. CheapestFlights.com eMail Reader CheapestFlights eMail Reader Best Deals from SFO Cheapest Flights Best Deals from SFO SFO-ORD SFO-ORD SFO-JFK SFO-MIA $140 Book Now $140 $250 $290 SFO-LHR SFO-IAD SFO-NRT $750 $360 $660
  • 4. CheapestFlights.com eMail Reader CheapestFlights eMail Reader Best Deals from SFO Cheapest Flights Best Deals from SFO SFO-JFK SFO-ORD SFO-JFK SFO-MIA $250 Book Now $140 $250 $290 SFO-LHR SFO-IAD SFO-NRT $750 $360 $660
  • 5. CheapestFlights.com eMail Reader CheapestFlights eMail Reader Best Deals from SFO Cheapest Flights Best Deals from SFO SFO-MIA SFO-ORD SFO-JFK SFO-MIA $290 Book Now $140 $250 $290 SFO-LHR SFO-IAD SFO-NRT $750 $360 $660
  • 6. CheapestFlights.com eMail Reader CheapestFlights eMail Reader Best Deals from SFO Cheapest Flights Best Deals from SFO SFO-LHR SFO-ORD SFO-JFK SFO-MIA $750 Book Now $140 $250 $290 SFO-LHR SFO-IAD SFO-NRT $750 $360 $660
  • 7. CheapestFlights.com eMail Reader CheapestFlights eMail Reader Best Deals from SFO Cheapest Flights Best Deals from SFO SFO-IAD SFO-ORD SFO-JFK SFO-MIA $360 Book Now $140 $250 $290 SFO-LHR SFO-IAD SFO-NRT $750 $360 $660
  • 8. CheapestFlights.com eMail Reader CheapestFlights eMail Reader Best Deals from SFO Cheapest Flights Best Deals from SFO SFO-NRT SFO-ORD SFO-JFK SFO-MIA $660 Book Now $140 $250 $290 SFO-LHR SFO-IAD SFO-NRT $750 $360 $660
  • 9. eMail Reader eMail Reader eMail Reader eMail Reader eMail Reader eMail Reader Cheapest Flights Cheapest Flights Cheapest Flights Best Deals from SFO Best Deals from SFO Best Deals from SFO SFO-NRT SFO-NRT SFO-NRT $590 $920 $660 Book Now Book Now Book Now 0 0 0 .6 .6 .6 $0 $0 $0 Day 1 Day 4 Day 11
  • 10. Travel Conversions by Cookie Age 90 Conversions 60 30 ✈ 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 Cookie Age in Days
  • 11. Travel Conversions by Cookie Age 90 Conversions 60 0 .0 $1 30 Average Bid Price ✈ 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 Cookie Age in Days
  • 12. Travel Conversions by Cookie Age Average Bid is Too Low 90 Conversions 60 0 .0 $1 30 Average Bid is Too High Average Bid Price ✈ 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 Cookie Age in Days
  • 13. Travel Conversions by Cookie Age 00 5. $1 90 90 2 .3 1 $1 60 Conversions 60 30 30 5 ✈ .5 2 $0 .3 $0 0 .2 $0 Optimal Bid Price 0 .0 $0 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 Cookie Age in Days
  • 14. Travel Conversions by Cookie Age First Days 90 Conversions 60 30 ✈ 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 Cookie Age in Days
  • 15. Day Conversions Winning Spend Revenue Conv. Rate Imps Bid $200 / Conv. ✈ 1st 37 $1.00 $100 $7,400 0.037% 100K 2nd 64 $1.00 $100 $12,800 0.064% 100K 3rd 33 $1.00 $100 $6,600 0.033% 100K 4th 46 $1.00 $100 $9,200 0.046% 100K 5th 20 $1.00 $100 $4,000 0.02% 100K 6th 23 $1.00 $100 $4,600 0.023% 100K 7th 11 $1.00 $100 $2,200 0.011% 100K 8th 19 $1.00 $100 $3,800 0.019% 100K 9th 22 $1.00 $100 $4,400 0.022% 100K 10th 13 $1.00 $100 $2,600 0.013% 100K 11th 11 $1.00 $100 $2,200 0.011% 100K Total 299 $1,100 $59,800 Efficiency 54:1 Ratio
  • 16. Day Conversions Winning Spend Revenue Conv. Rate Imps Bid $200 / Conv. ✈ 1st 37 $1.00 $100 $7,400 0.037% 100K 2nd 64 $1.00 $100 $12,800 0.064% 100K 3rd 33 $1.00 $100 $6,600 0.033% 100K 4th 46 $1.00 $100 $9,200 0.046% 100K 5th 20 $1.00 $100 $4,000 0.02% 100K 6th 23 $1.00 $100 $4,600 0.023% 100K 7th 11 $1.00 $100 $2,200 0.011% 100K 8th 19 $1.00 $100 $3,800 0.019% 100K 9th 22 $1.00 $100 $4,400 0.022% 100K 10th 13 $1.00 $100 $2,600 0.013% 100K 11th 11 $1.00 $100 $2,200 0.011% 100K Total 299 $1,100 $59,800 Efficiency 54:1 Ratio
  • 17. Day Conversions Winning Spend Revenue Conv. Rate Imps Bid $200 / Conv. ✈ 1st 37 $1.00 $100 $7,400 0.037% 100K 2nd 64 $1.00 $100 $12,800 0.064% 100K 3rd 33 $1.00 $100 $6,600 0.033% 100K 4th 46 $1.00 $100 $9,200 0.046% 100K 5th 20 $1.00 $100 $4,000 0.02% 100K 6th 23 $1.00 $100 $4,600 0.023% 100K 7th 11 $1.00 $100 $2,200 0.011% 100K 8th 19 $1.00 $100 $3,800 0.019% 100K 9th 22 $1.00 $100 $4,400 0.022% 100K 10th 13 $1.00 $100 $2,600 0.013% 100K 11th 11 $1.00 $100 $2,200 0.011% 100K Total 299 $1,100 $59,800 Efficiency 54:1 Ratio
  • 18. Day Conversions Winning Spend Revenue Conv. Rate Imps Bid $200 / Conv. ✈ 1st 37 $1.00 $100 $7,400 0.037% 100K 2nd 64 $1.00 $100 $12,800 0.064% 100K 3rd 33 $1.00 $100 $6,600 0.033% 100K 4th 46 $1.00 $100 $9,200 0.046% 100K 5th 20 $1.00 $100 $4,000 0.02% 100K 6th 23 $1.00 $100 $4,600 0.023% 100K 7th 11 $1.00 $100 $2,200 0.011% 100K 8th 19 $1.00 $100 $3,800 0.019% 100K 9th 22 $1.00 $100 $4,400 0.022% 100K 10th 13 $1.00 $100 $2,600 0.013% 100K 11th 11 $1.00 $100 $2,200 0.011% 100K Total 299 $1,100 $59,800 Efficiency 54:1 Ratio
  • 19. Day Conversions Winning Spend Revenue Conv. Rate Imps Bid $200 / Conv. ✈ 1st 37 $1.00 $100 $7,400 0.037% 100K 2nd 64 $1.00 $100 $12,800 0.064% 100K 3rd 33 $1.00 $100 $6,600 0.033% 100K 4th 46 $1.00 $100 $9,200 0.046% 100K 5th 20 $1.00 $100 $4,000 0.02% 100K 6th 23 $1.00 $100 $4,600 0.023% 100K 7th 11 $1.00 $100 $2,200 0.011% 100K 8th 19 $1.00 $100 $3,800 0.019% 100K 9th 22 $1.00 $100 $4,400 0.022% 100K 10th 13 $1.00 $100 $2,600 0.013% 100K 11th 11 $1.00 $100 $2,200 0.011% 100K Total 299 $1,100 $59,800 Efficiency 54:1 Ratio
  • 20. Day Conversions Winning Spend Revenue Conv. Rate Imps Bid $200 / Conv. ✈ 1st 37 $0.58 $100 $7,400 0.037% 100K 2nd 64 $1.50 $100 $12,800 0.064% 100K 3rd 33 $1.00 $100 $6,600 0.033% 100K 4th 46 $1.25 $100 $9,200 0.046% 100K 5th 20 $0.50 $100 $4,000 0.02% 100K 6th 23 $0.55 $100 $4,600 0.023% 100K 7th 11 $0.17 $100 $2,200 0.011% 100K 8th 19 $0.45 $100 $3,800 0.019% 100K 9th 22 $0.15 $100 $4,400 0.022% 100K 10th 13 $0.55 $100 $2,600 0.013% 100K 11th 11 $0.10 $100 $2,200 0.011% 100K Total 299 $1,100 $59,800 Efficiency 54:1 Ratio
  • 21. Day Conversions Winning Spend Revenue Conv. Rate Imps Bid $200 / Conv. ✈ 1st 23 $0.58 $36 $4,625 0.037% 100K 2nd 150 $1.50 $352 $30,080 0.064% 100K 3rd 33 $1.00 $100 $6,600 0.033% 100K 4th 74 $1.25 $200 $14,720 0.046% 100K 5th 14 $0.50 $35 $2,800 0.02% 100K 6th 15 $0.55 $37 $3,105 0.023% 100K 7th 6 $0.17 $9 $1,254 0.011% 100K 8th 13 $0.45 $30 $2,565 0.019% 100K 9th 12 $0.15 $7 $2,310 0.022% 100K 10th 9 $0.55 $39 $1,885 0.013% 100K 11th 6 $0.10 $5 $1,100 0.011% 100K Total 355 $853.68 $71,044 Efficiency 83:1 Ratio
  • 22. Bidding on the Real Time Bidding Average Based on cookie age Conversions 299 355 Spend $1,100 $853.68 Revenue $59,800 $71,044 Efficiency Ratio 54:1 83:1
  • 23. Bidding on the Real Time Bidding Average Based on cookie age Conversions 299 355 Spend $1,100 $853.68 Revenue $59,800 $71,044 Efficiency Ratio 54:1 83:1
  • 24. Dynamic Creative Real Time Bidding CheapestFlights.com eMail Reader CheapestFlights eMail Reader Best Deals from SFO Cheapest Flights Best Deals from SFO SFO-ORD SFO-ORD SFO-JFK SFO-MIA $140 $140 $250 $290 Book Now SFO-LHR SFO-IAD SFO-NRT $750 $360 $660
  • 25. Dynamic Creative Real Time Bidding CheapestFlights.com eMail Reader CheapestFlights eMail Reader Best Deals from SFO Cheapest Flights Best Deals from SFO SFO-ORD SFO-ORD SFO-JFK SFO-MIA $140 $140 $250 $290 Book Now SFO-LHR SFO-IAD SFO-NRT $750 $360 $660 0 .4 $0
  • 26. Dynamic Creative Real Time Bidding Efficiency & Performance CheapestFlights.com eMail Reader CheapestFlights eMail Reader Best Deals from SFO Cheapest Flights Best Deals from SFO SFO-ORD SFO-ORD SFO-JFK SFO-MIA $140 $140 $250 $290 Book Now SFO-LHR SFO-IAD SFO-NRT $750 $360 $660 0 .4 $0