Download as KEY, PPTX
Uploaded byWhitney Hoffman
DANA session one copy
Whitney Hoffman provides an introduction to social media and the social media landscape. She discusses the major social media platforms including Facebook, Twitter, LinkedIn, and mobile/location-based platforms like Foursquare. Hoffman emphasizes building your personal and professional brand on these platforms, finding and engaging your target audience, and using analytics to understand engagement. She also discusses other important tools like blogging, helping reporters through HARO, and experimenting on social media.
More Related Content
Similar to DANA session one copy
DANA session one copy
- 1. Introduction to SocialMedia Getting to Know the Landscape Whitney Hoffman Hoffman Digital Media
- 2. Who am I?? CEOof Hoffman Digital Media Director, Digital Medical Partners Producer, LD Podcast, OB GYN To Go Author, Differentiated Instruction Book of Lists Executive Director, Podcamp Foundation KCSD Technology Committee, Professional Development Committee Mom, Neighbor, Wife
- 3. My Story (in 140 characters of less) Always interested in How People Learn and Connect Kids have ADHD; Started the LD Podcast Had to learn how to connect and grow my passion to try to help others Do What You Do Best is the key to success
- 4. What We’re Going to Cover
- 5. Session 1 The SocialMedia Landscape Why Social Media Matters A Few Words About Identifying Your Brand Intro to the Social Platforms Communicating Your Brand on Social Platforms- Your Profile
- 6. Session 2 Online Branding- Finding and Connecting to Your Audience Who to connect to and why? Inbound and Outbound Marketing in a Nutshell Killer content: Engaging Your Audience Elements of making your messages memorable How to Listen as well as Broadcast
- 7. Session 3 Understanding The Numbers: Analytics and Search Engine Marketing Session 4 Getting More From Email Session 5 Killer Content: Creating Great content people want to see and read
- 8.
- 9.
- 11.
- 12.
- 13.
- 14. “The Emotional aftertaste aftera set of experiences.”
- 15.
- 16. To This One Grandma’sCookies What’s the Better Brand?
- 17.
- 18. “Your work isgoing to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.” -Steve Jobs
- 19.
- 20. The Elevator Pitch Whatdoes your organization do? Who does it serve? Why? Why should I care? Tell the story of lives changed; the meaning behind the money “Made to Stick” rules (more later)
- 21.
- 22. Questions Who are you? Ifyour business were a person, how would you describe that virtual person? What about your customers? Where would you and your customers meet outside of your workplace? What makes the first impression?
- 23. Social Media isDating Advice for your Business Find our best Potential customers/community Tune our profile (brand) to demonstrate our best assets Hopefully find a few winners and long term relationships
- 24. Social Media is: Conversations and Relationships
- 26. Your brand isn’t justwhat you say it is... It’s what Google says it is
- 27. Removing the evidence isn’treally the answer
- 30. Consumers & Decision Process
- 32. Typical Sales Funnel- applicable to any organization Marketing Sales/Donors Product & Customer Service- are you delivering on promises?
- 35. Social networking Isn’t new Email started in 1971 Bulletin boards (now forums) began in 1978 AOL and instant messenger started in 1997 Friendster launches in 2002 and gains 3 million users in 3 months Myspace, a friendster clone, is coded in 10 days and launched in 2003
- 36. 2004: Facebook launches,initially for college students. Eventually allows anyone over 13 to join, and now has over 800 million active users, More than 50% logging in every day 2006- Twitter launches 2008- Facebook overtakes Myspace as most popular social networking site 2011- Facebook hits 800 Million users, Google Plus is introduced, Pinterest starts, hits big early 2012
- 37.
- 38. Metcalfe’s Law Every newuser adds to the value of the network
- 39. If Social Networkswere countries... 135 million 140 million
- 48.
- 49. Imagine all yourfriends got phones for the first time... Are you going to sit around all day waiting for a letter? Or are you going to go out and get a phone?
- 50. The New Telephone TheNew Coffee Shop/Water Cooler
- 51. Two Types ofSocial Media Calls Incoming- Listening Outgoing- Conversations and Engagement
- 52. We’ll concentrate on the big three Facebook Twitter LinkedIn -and a dash of Mobile with Foursquare Google+ and Pinterest
- 53.
- 58.
- 64.
- 71. Great way toform an opt-in community of customers and prospects Great way to create a network of like-minded people for group events/projects Great way to selectively target potential customers with meaningful messages Evaluate your need and goals in advance
- 73.
- 75.
- 82. Twitter #10,233 Twitter #235,752,570
- 83.
- 92.
- 94. LinkedIn- Your Resumeand Recommendations Online
- 98. Expanding and VisualizingYour Network
- 99.
- 101.
- 108.
- 109. Google Plus Google’s SocialNetwork Indexed Quickly Hangouts- free video calls, meetings Circles allow you to message groups selectively, listen selectively
- 114. The Future: Mobile &Location Aware Strategy
- 118. Other Important Tools
- 119. HARO- Help aReporter Out Be your own Marketing Department Become an expert Become a resource Help out reporters, help out your business
- 120.
- 121. Social Media Laboratory Experiment, Tweek, Try Again
- 125.
- 126. Contact Info: Whitney Hoffman Hoffmandigitalmedia@gmail.com Twitter:@whitneyhoffman, @ldpodcast Facebook: Whitney Hoffman Google Voice: (302) 482-4599 Mobile: (302) 562-6507 URL: www.whitneyhoffman.com
Editor's Notes
- #2 \n
- #3 \n
- #4 \n
- #5 \n
- #6 \n
- #7 \n
- #8 \n
- #9 \n
- #10 \n
- #11 \n
- #12 \n
- #13 \n
- #14 \n
- #15 \n
- #16 \n
- #17 \n
- #18 \n
- #19 \n
- #20 \n
- #21 \n
- #22 \n
- #23 \n
- #24 \n
- #25 \n
- #26 \n
- #27 \n
- #28 \n
- #29 \n
- #30 \n
- #31 \n
- #32 \n
- #33 \n
- #34 \n
- #35 \n
- #36 \n
- #37 \n
- #38 \n
- #39 \n
- #40 \n
- #41 \n
- #42 \n
- #43 \n
- #44 \n
- #45 \n
- #46 \n
- #47 \n
- #48 \n
- #49 \n
- #50 \n
- #51 \n
- #52 \n
- #53 \n
- #54 \n
- #55 \n
- #56 \n
- #57 \n
- #58 \n
- #59 \n
- #60 \n
- #61 \n
- #62 \n
- #63 \n
- #64 \n
- #65 \n
- #66 \n
- #67 \n
- #68 \n
- #69 \n
- #70 \n
- #71 \n
- #72 \n
- #73 \n
- #74 \n
- #75 \n
- #76 \n
- #77 \n
- #78 \n
- #79 \n
- #80 \n
- #81 \n
- #82 \n
- #83 \n
- #84 \n
- #85 \n
- #86 \n
- #87 \n
- #88 \n
- #89 \n
- #90 \n
- #91 \n
- #92 \n
- #93 \n
- #94 \n
- #95 \n
- #96 \n
- #97 \n
- #98 \n
- #99 \n
- #100 \n
- #101 \n
- #102 \n
- #103 \n
- #104 \n
- #105 \n
- #106 \n
- #107 \n
- #108 \n
- #109 \n
- #110 \n
- #111 \n
- #112 \n
- #113 \n
- #114 \n
- #115 \n
- #116 \n
- #117 \n
- #118 \n
- #119 \n
- #120 \n
- #121 \n
- #122 \n
- #123 \n
- #124 \n
- #125 \n
- #126 \n
- #127 \n