This document discusses various marketing strategies and tactics for building relationships and promoting a business or organization within a community. It focuses on using social media like Facebook and Twitter to connect with potential customers, provide updates about products and events, and engage in conversations. Specific tips are provided around attending business meetings in person, following up with contacts, and using hashtags, retweets and other features of Twitter for communication. Case studies demonstrate how these approaches have helped businesses increase sales and build their brand through community engagement and relationships on social media.

1. Joomla! Marketing! Joomla!days Netherlands 2009 Jessica Dunbar www.joomladays.nl

2. What we will learn What does it take to do some decent marketing? Best Practices Relationships Social Networking Case Study

3. WHY I am here!

4. Building Relationships 101

5. Building Relationships Relationships Client relationships are built on trust, professionalism and integrity .

6. Don’t Beg For Business

7. LISTEN

8. Don’t need advertising? You can’t get their business until you get their attention.

9. Business Meetings 101

10. GET OUT of the office!

11. Relax Personalize Professional Have fun!

12. Follow up

13. Get Info Exchange Cards! Follow up in e-mail

15. Back of Card Remember to include:

16. Community Marketing

17. Facebook is a social utility that connects people with friends and others who work, study and live around them. People use Facebook to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.

18. Who? Why? Community Business EVERYONE!

19. Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?

20. 06/08/09 Twitter was a phenomenon in 2007, a rising social media star in 2008, and has largely attained mainstream status in 2009 As an amazingly simple microblogging platform, it was discovered to be amazingly flexible Flexibility allows for it to accomplish some useful tasks Live event reporting Faster than any other media on breaking stories Staying in touch with friends and colleagues Full public or private conversations are happening Real-time insight tool Either through searching and observing or asking questions and getting responses Social media marketing tool

21. 06/08/09 Offline Online Traditional Communication Texting or Instant Messaging or Mass Texting IM Conference (Chat) Phone Call or Conference Call Email or Mass Email

22. 06/08/09 Twitter Communication Key: Offline Online A lot like a blog, but the 140 character limit encourages a large volume of real-time posts.

23. 06/08/09 @ [username] - Used when someone is replying to someone’s tweet or wants to give recognition to another twitterer # [hashtag] – Used to identify a group, trend or topic jd09nl RT: - (Re-Tweet) Used to re-broadcast someone else’s tweet to your followers ** You tweet on Twitter. You don’t twitter on Twitter. ** Tweeple, Tweeps or Twitterers: Twitter friends Twitter Language

26. Site Showcase

27. GoRapids.Com is Community site connecting the people of Wisconsin Rapids with local information, events, discounts, and major contests and giveaways

28. Can I have $10,000?

29. Sales breakdown

30. Relationships (sales team)

31. MARKETING TOOLS USED Media Twitter Facebook Print Web Relationships AND MORE....

32. Sales before contract

33. Sales Before Launch

34. Launch

35. Use the tools available

36. Results

37. Relationships How much are your relationships worth?

38. COMMUNITY MATTERS!

39. You can find me Profile.to/jessicadunbar Jessicadunbar jess.dunbar Slideshare/jessicadunbar Jess-Dunbar.com

40. 06/08/09