The document discusses how social media has changed the business landscape by allowing anyone to create communication channels and market their own ideas inexpensively. It notes that building the right network is important to be successful. Additionally, people can learn about businesses online before ever meeting in person, so reputation management is crucial. The document emphasizes that while businesses control some aspects of their online presence, the web and social media control other aspects of how information spreads.

1. Connecting With
Customers
Using The Power of Social Media
to Enhance Your Business
Whitney Hoffman
Hoffman Digital Media

2. Changing Landscape
Everyone can create their own channel of
communication- often inexpensively.
Everyone can market their own ideas.
The problem lies in building the right network
or ecosystem for that communication.

3. Changing Landscape
People find out about you long before you ever
meet....or not.
Reputation management is more important
than ever, and it’s Global
You Only Control Part of the Equation

4. The Web Controls
the Other Side

7. Imagine all your friends got phones for
the first time...
Are you going to sit around all day waiting for a
letter?
Or are you going to go out and get a phone?

8. The New Telephone
The New Coffee Shop/Water Cooler

9. Two types of Social
Media Calls
Incoming- Listening
Outgoing- Conversations and Engagement

10. Mobile
Quick Facts from Pew
(Pew Internet.org)
By 2020, they predict that
a mobile device will be the
primary connection tool
for most people in the
world.

15. Contact Info:
Whitney Hoffman
Hoffman Digital Media
LDpodcast@gmail.com
Hoffmandigitalmedia@gmail.com
Twitter: @whitneyhoffman, @ldpodcast
Facebook: Whitney Hoffman
Google Voice: (302) 482-4599
Mobile: (302) 562-6507
URL: www.whitneyhoffman.com