Dan is in the last year of his residency of med school. He works late nights and early mornings. His daily Starbucks lets him get through the day and together, they save lives.
VIP Industries has been a leader in the organized luggage market in India for over two decades. It holds a 60% market share but faces competition from cheaper, unorganized sector brands. VIP sells products ranging from Rs. 295 to Rs. 6000 but sees its premium Rs. 1500+ segment competed with by Samsonite. To maintain its position, VIP plans to cut costs in distribution, logistics, and advertising while targeting new customer segments like working women, business travelers, and youth. It will also open exclusive showrooms and partner with European luggage brands to enter new international markets.
Colgate has developed an improved toothpaste called Colgate Sensitive Pro-Relief for the niche market of sensitive teeth. It contains potassium salts that soothe nerve endings and build a protective shield to provide long-term relief from pain caused by temperature extremes or sweet foods. Regular use of the toothpaste can help cure sensitive teeth issues without a visit to the dentist.
This document discusses plans to start a food truck business in Bangladesh called "Food on Wheels". It will initially operate in Gulshan and Bashundhara areas, serving breakfast, lunch and snacks to students and office workers. The food truck will cost approximately 25 lakh taka to start. Menus will include sandwiches, burgers and desserts. Marketing will utilize social media, brochures, and loyalty programs. Challenges may include high costs, limited parking and consumer acceptance of a new concept. However, the mobility and variety offered by a food truck provides opportunities for growth.
Harland Sanders founded Kentucky Fried Chicken (KFC) in 1930 and established the first franchise location in Utah in 1952, becoming a iconic figure in American culture. KFC was later sold to investors and became a subsidiary of Yum! Brands, now operating over 18,000 locations globally and specializing in fried chicken. Meanwhile, McDonald's was founded in 1940 as a barbecue restaurant and established as a fast food chain in 1955 under new owner Ray Kroc, growing to over 34,000 locations worldwide and becoming the largest fast food chain serving hamburgers. Both KFC and McDonald's face criticism but have found success internationally as major competitors within the fast food industry.
The document discusses challenges with the fourth year of medical school and proposes improvements. It describes common criticisms of the fourth year as lacking educational purpose and structure. There are also concerns about student preparation for residency. The discussion proposes using competencies and EPAs to guide curriculum development and ensure students are adequately prepared to enter residency programs. Specialty-specific objectives and tracks could help address gaps and weaknesses in training.
Objectives
Describe how a clinical track based on ACGME competencies could bridge the chasm between UGME and GME.
Demonstrate how Clinical Tracks are improving the 4th year at our institution.
The document summarizes the typical educational and training path to become a physician in the United States. It involves undergraduate studies, 4 years of medical school to earn an MD degree, 3-9 years of residency training in a specialty, and optionally 1-3 years of fellowship training for further specialization. The entire process can range from 11-20 years. Key steps include undergraduate prerequisites, the MCAT exam, USMLE licensing exams, residency matching, and obtaining board certification in a specialty. Mixed degree programs and alternative paths are also outlined.
VIP Industries has been a leader in the organized luggage market in India for over two decades. It holds a 60% market share but faces competition from cheaper, unorganized sector brands. VIP sells products ranging from Rs. 295 to Rs. 6000 but sees its premium Rs. 1500+ segment competed with by Samsonite. To maintain its position, VIP plans to cut costs in distribution, logistics, and advertising while targeting new customer segments like working women, business travelers, and youth. It will also open exclusive showrooms and partner with European luggage brands to enter new international markets.
Colgate has developed an improved toothpaste called Colgate Sensitive Pro-Relief for the niche market of sensitive teeth. It contains potassium salts that soothe nerve endings and build a protective shield to provide long-term relief from pain caused by temperature extremes or sweet foods. Regular use of the toothpaste can help cure sensitive teeth issues without a visit to the dentist.
This document discusses plans to start a food truck business in Bangladesh called "Food on Wheels". It will initially operate in Gulshan and Bashundhara areas, serving breakfast, lunch and snacks to students and office workers. The food truck will cost approximately 25 lakh taka to start. Menus will include sandwiches, burgers and desserts. Marketing will utilize social media, brochures, and loyalty programs. Challenges may include high costs, limited parking and consumer acceptance of a new concept. However, the mobility and variety offered by a food truck provides opportunities for growth.
Harland Sanders founded Kentucky Fried Chicken (KFC) in 1930 and established the first franchise location in Utah in 1952, becoming a iconic figure in American culture. KFC was later sold to investors and became a subsidiary of Yum! Brands, now operating over 18,000 locations globally and specializing in fried chicken. Meanwhile, McDonald's was founded in 1940 as a barbecue restaurant and established as a fast food chain in 1955 under new owner Ray Kroc, growing to over 34,000 locations worldwide and becoming the largest fast food chain serving hamburgers. Both KFC and McDonald's face criticism but have found success internationally as major competitors within the fast food industry.
The document discusses challenges with the fourth year of medical school and proposes improvements. It describes common criticisms of the fourth year as lacking educational purpose and structure. There are also concerns about student preparation for residency. The discussion proposes using competencies and EPAs to guide curriculum development and ensure students are adequately prepared to enter residency programs. Specialty-specific objectives and tracks could help address gaps and weaknesses in training.
Objectives
Describe how a clinical track based on ACGME competencies could bridge the chasm between UGME and GME.
Demonstrate how Clinical Tracks are improving the 4th year at our institution.
The document summarizes the typical educational and training path to become a physician in the United States. It involves undergraduate studies, 4 years of medical school to earn an MD degree, 3-9 years of residency training in a specialty, and optionally 1-3 years of fellowship training for further specialization. The entire process can range from 11-20 years. Key steps include undergraduate prerequisites, the MCAT exam, USMLE licensing exams, residency matching, and obtaining board certification in a specialty. Mixed degree programs and alternative paths are also outlined.
This document provides an overview of the Med-Peds specialty, which involves training and practice in both internal medicine and pediatrics. It discusses the history and development of Med-Peds programs in the 1960s in response to the primary care movement. The document outlines the 4-year residency training requirements, including rotations in adult/pediatric medicine, intensive care, and various subspecialties. It also explores practice options for Med-Peds physicians and reasons for choosing this specialty, including working with patients across the lifespan and career flexibility. Potential graduate programs in South Carolina are described.
Incorporating EBM in Residency TrainingImad Hassan
Here are the key points from the article:
- Handheld ultrasound and BNP testing are useful screening tools for detecting LV dysfunction in dyspneic patients.
- Using both tests together improves diagnostic accuracy compared to using either test alone.
- Point-of-care testing allows for rapid diagnosis and treatment decisions to be made during the ward round or clinic visit.
- Early identification of LV dysfunction can help initiate appropriate therapy and management for heart failure.
- Using evidence-based screening with ultrasound and BNP supports efficient, accurate clinical decision making during ward rounds.
International Medical Graduate: Collaboration Key for SuccessVictor Castilla
For international medical graduates pursuing residency training in the United States, proper preparation through networking, guidance from other IMGs, and maintaining a realistic perspective on the process are important for facilitating a successful transition. While the transition presents challenges in adapting to cultural and systemic differences, most IMGs are able to make the necessary adjustments over time. Pursuing personal interests outside of medicine can also help maintain balance during the rigorous training period.
This document provides information about International American University's College of Medicine program. It discusses the demand for doctors globally and in countries like the US and Canada. It then provides details about the island of St. Lucia where the medical school is located, including population, language, climate, and safety. The rest of the document outlines the medical education program, including the pre-medical courses, basic sciences courses, clinical rotations, residency matching, and credentials obtained. It also discusses student support services like housing, student life, community outreach opportunities, and testimonials from graduates.
The document discusses the career path and experiences of a family physician. It describes their journey from high school through medical school and residency training. As a family physician, they provide comprehensive primary care to patients of all ages, conduct a wide range of medical procedures, and value building long-term relationships with patients to support their overall health and well-being.
The University of Missouri first created an integrated residency program in 1992 that merged medical school education with residency training. Initially only primary care specialties participated, but the program has since expanded. Of graduates between 2008-2014, 69% currently live in Missouri and 27% are current or former MU faculty. Students are very satisfied with the program and it allows them to better prepare for residency while saving on costs. Program directors are also very satisfied as it provides committed physicians for Missouri and potential future faculty. The program offers students opportunities to gain experience during their fourth year of medical school.
This document summarizes a study that evaluated the use of peritoneal and pleural ports for managing refractory ascites and pleural effusions in cancer patients. The study found that placement of the ports improved patients' quality of life scores by an average of 9.5. The ports provided convenient home drainage of fluid and avoided frequent hospital visits for paracentesis or thoracentesis. There were some minor complications but overall the ports were found to safely and effectively manage symptoms and improve quality of life for patients with end-stage cancer.
Final Rural Nurse Residency Looping Expereince.dunlop pptArla Dunlop
This document outlines plans for developing a rural graduate nurse residency curriculum at Kittitas Valley Hospital (KVH) in Kittitas County, Washington. The following key points are discussed:
1) KVH currently has no formal nurse residency program, leading to inexperienced nurses, staff frustration, and potential safety risks. The goal is to develop a new residency curriculum from scratch to support new graduate nurses.
2) The curriculum will include 5 components: didactic learning, clinical immersion, looping experiences, mentoring, and supportive debriefing. The looping component provides exposure to other units to improve assessment skills for this generalist environment.
3) Initial plans include gathering resources, conducting research,
TOC 2011: Content as Application, presented by Reid SherlineSilverchair
Content as Application: Integrating Medical Books into the Healthcare Workflow. Presented at TOC 2011 by Reid Sherline, Vice President of Publishing for Wolters Kluwer Health, Professional and Education
The Most Popular Medical Residency Programs in 2017Med Residency
http://medresidency.net/ This presentation is about the most popular Medical Residency programs in 2017 and special requirement for each University you need to know.
Natalie is a student at the University of Florida studying to be a news broadcaster. She has a busy schedule between classes and her job at the campus newsroom. Natalie often feels tired due to her hectic schedule and lack of sleep or exercise. She is looking for an easily accessible and affordable way to boost her energy throughout the day in order to succeed in her goals. Starbucks aims to provide caffeinated beverages on campus to help Natalie feel more energized and productive in her busy lifestyle.
An outline of a typical Starbucks customer, complete with consumer needs, optimizations, shortcomings, objections, and examples of social media messages you can use to reach out to them. You can use this outline for any brand or company you want to promote!
This document describes the Starbucks buyer persona "Non-stop Nick". Nick is a 22-30 year old busy professional male who works long stressful days and is always on deadlines. He has little free time and is constantly looking for a fast, convenient way to get coffee. His goals are to get promoted at work and maintain a healthy lifestyle. Starbucks can help by having more locations near offices and offering more caffeinated coffee options that keep him energized throughout the day. The marketing should focus on healthy options and faster service to cater to customers like Nick with limited time.
Adversity; It comes to us all. In our everyday lives, careers, in our relationships, finances, etc.
Life can just not be without adversity. Sometimes we find it, other times it finds us.
While many people can get stuck, crushed or broken by adversity, others are able to rise and grow through them.
In Rita's short time here on earth, she has had more than a fair share of adversity. From her childhood to adulthood, She has surmounted some of the toughest adversities as a little girl from an African village can bear. Even as she grew older into a woman, she still faced many adversities but found a way to grow through them and found her purpose.
You may not be that little girl from Africa nor go through the adversities Rita went through. But we all have our challenges. We all get to find ourselves in situations and moments when we get stuck and pressed by adversity.
In her keynote, she will share with you her experiences, how to step-by-step to rise through and find purpose in adversity and how to pursue that purpose to live a life of significance beyond career success.
Speaker
Rita Siaw is a professional educator, a philanthropist, author of the book “You Are Unstoppable; Reach Your Goals In Spite Of Obstacles” and the Founder of Feminine Star Africa, a non-profit that empowers women, girls and people in less privileged communities and has served more than 16,000 people in Ghana.
She was adjudged The Most Innovative Teacher in Ghana in 2015/2026 through the Bayport Teacher Innovation Competition; a role she used to train over 1,700 teachers in Ghana with her Innovative Teaching Methodology, Pragmatic Reading and Writing Project.
Rita was recognized by the United States Government in 2017, for her selfless service to the world by awarding her the prestigious Mandela Washington Fellowship. Through this fellowship, Rita spent 3 months in the US honing her skills and interned at the Montgomery County Human Services and Planning Department, to learn first-hand how to structure and manage non-profit interventions.
Rita currently lives with her family in the United Kingdom while running her non-profit in Ghana and seeking invaluable opportunities and collaborations to make indelible impact in the world.
Jane is an 18-24 year old college student majoring in business administration at the University of Florida. She works part-time, volunteers, and takes a full course load, leaving her with little free time. She is stressed but organized. As a busy student on a limited budget, her goals are to get good grades and succeed in her roles, while her challenges are a lack of time and always feeling tired. Marketing that provides convenient, quick options near campus and offers occasional promotional deals for students could help appeal to Jane and address her needs. Social media, especially Snapchat, Instagram, and Twitter would be effective ways to promote to Jane.
This document provides a buyer persona overview for a female University of Florida student majoring in chemical engineering. She is 18-25 years old, earns $30,000 annually, lives in an urban studio apartment, and works as a bartender downtown. Her goals are to do well in her classes and senior project while maintaining a strict schedule and budget. Starbucks helps by offering customizable high-quality coffee and food, free Wi-Fi, and a rewards program.
This motivational presentation prepared to inspire and guide medical graduates to work hard and get admissions for post-graduation in some of the best institutions of the world.
Kinetic Minds Primplife Presentation (1_29) [Autosaved] (1)Jasmine Jones
Jasmine Jones is a senior in college studying fashion and marketing. She is the president of a youth organization called WAIT that promotes smart decision making. She co-authored a self-help book called "How to Primp Life" for young women on various topics. The book gives advice on rules for life, types of men, and stories from other women. Jones hopes to expand the book into an after school curriculum to help empower youth. She is working on a new book called "#Primplife 101" featuring a character to teach lessons in a storybook format.
Sammy is a college student who studies a lot and relies on caffeine to stay focused. She comes from a wealthy family and lives in a college town. Her goals are to do well in school while maintaining an active social life, but she finds it challenging to balance her responsibilities without getting distracted or tired. Starbucks helps Sammy by offering caffeinated drinks and snacks at campus libraries, providing a quiet place to study at multiple locations on and off campus.
To attract the right customers you need to project the right message. In this slideshow we discuss how sending mixed messages or too many messages is bad for business. We also show you how to focus on one audience at a time.
This document provides an overview of the Med-Peds specialty, which involves training and practice in both internal medicine and pediatrics. It discusses the history and development of Med-Peds programs in the 1960s in response to the primary care movement. The document outlines the 4-year residency training requirements, including rotations in adult/pediatric medicine, intensive care, and various subspecialties. It also explores practice options for Med-Peds physicians and reasons for choosing this specialty, including working with patients across the lifespan and career flexibility. Potential graduate programs in South Carolina are described.
Incorporating EBM in Residency TrainingImad Hassan
Here are the key points from the article:
- Handheld ultrasound and BNP testing are useful screening tools for detecting LV dysfunction in dyspneic patients.
- Using both tests together improves diagnostic accuracy compared to using either test alone.
- Point-of-care testing allows for rapid diagnosis and treatment decisions to be made during the ward round or clinic visit.
- Early identification of LV dysfunction can help initiate appropriate therapy and management for heart failure.
- Using evidence-based screening with ultrasound and BNP supports efficient, accurate clinical decision making during ward rounds.
International Medical Graduate: Collaboration Key for SuccessVictor Castilla
For international medical graduates pursuing residency training in the United States, proper preparation through networking, guidance from other IMGs, and maintaining a realistic perspective on the process are important for facilitating a successful transition. While the transition presents challenges in adapting to cultural and systemic differences, most IMGs are able to make the necessary adjustments over time. Pursuing personal interests outside of medicine can also help maintain balance during the rigorous training period.
This document provides information about International American University's College of Medicine program. It discusses the demand for doctors globally and in countries like the US and Canada. It then provides details about the island of St. Lucia where the medical school is located, including population, language, climate, and safety. The rest of the document outlines the medical education program, including the pre-medical courses, basic sciences courses, clinical rotations, residency matching, and credentials obtained. It also discusses student support services like housing, student life, community outreach opportunities, and testimonials from graduates.
The document discusses the career path and experiences of a family physician. It describes their journey from high school through medical school and residency training. As a family physician, they provide comprehensive primary care to patients of all ages, conduct a wide range of medical procedures, and value building long-term relationships with patients to support their overall health and well-being.
The University of Missouri first created an integrated residency program in 1992 that merged medical school education with residency training. Initially only primary care specialties participated, but the program has since expanded. Of graduates between 2008-2014, 69% currently live in Missouri and 27% are current or former MU faculty. Students are very satisfied with the program and it allows them to better prepare for residency while saving on costs. Program directors are also very satisfied as it provides committed physicians for Missouri and potential future faculty. The program offers students opportunities to gain experience during their fourth year of medical school.
This document summarizes a study that evaluated the use of peritoneal and pleural ports for managing refractory ascites and pleural effusions in cancer patients. The study found that placement of the ports improved patients' quality of life scores by an average of 9.5. The ports provided convenient home drainage of fluid and avoided frequent hospital visits for paracentesis or thoracentesis. There were some minor complications but overall the ports were found to safely and effectively manage symptoms and improve quality of life for patients with end-stage cancer.
Final Rural Nurse Residency Looping Expereince.dunlop pptArla Dunlop
This document outlines plans for developing a rural graduate nurse residency curriculum at Kittitas Valley Hospital (KVH) in Kittitas County, Washington. The following key points are discussed:
1) KVH currently has no formal nurse residency program, leading to inexperienced nurses, staff frustration, and potential safety risks. The goal is to develop a new residency curriculum from scratch to support new graduate nurses.
2) The curriculum will include 5 components: didactic learning, clinical immersion, looping experiences, mentoring, and supportive debriefing. The looping component provides exposure to other units to improve assessment skills for this generalist environment.
3) Initial plans include gathering resources, conducting research,
TOC 2011: Content as Application, presented by Reid SherlineSilverchair
Content as Application: Integrating Medical Books into the Healthcare Workflow. Presented at TOC 2011 by Reid Sherline, Vice President of Publishing for Wolters Kluwer Health, Professional and Education
The Most Popular Medical Residency Programs in 2017Med Residency
http://medresidency.net/ This presentation is about the most popular Medical Residency programs in 2017 and special requirement for each University you need to know.
Natalie is a student at the University of Florida studying to be a news broadcaster. She has a busy schedule between classes and her job at the campus newsroom. Natalie often feels tired due to her hectic schedule and lack of sleep or exercise. She is looking for an easily accessible and affordable way to boost her energy throughout the day in order to succeed in her goals. Starbucks aims to provide caffeinated beverages on campus to help Natalie feel more energized and productive in her busy lifestyle.
An outline of a typical Starbucks customer, complete with consumer needs, optimizations, shortcomings, objections, and examples of social media messages you can use to reach out to them. You can use this outline for any brand or company you want to promote!
This document describes the Starbucks buyer persona "Non-stop Nick". Nick is a 22-30 year old busy professional male who works long stressful days and is always on deadlines. He has little free time and is constantly looking for a fast, convenient way to get coffee. His goals are to get promoted at work and maintain a healthy lifestyle. Starbucks can help by having more locations near offices and offering more caffeinated coffee options that keep him energized throughout the day. The marketing should focus on healthy options and faster service to cater to customers like Nick with limited time.
Adversity; It comes to us all. In our everyday lives, careers, in our relationships, finances, etc.
Life can just not be without adversity. Sometimes we find it, other times it finds us.
While many people can get stuck, crushed or broken by adversity, others are able to rise and grow through them.
In Rita's short time here on earth, she has had more than a fair share of adversity. From her childhood to adulthood, She has surmounted some of the toughest adversities as a little girl from an African village can bear. Even as she grew older into a woman, she still faced many adversities but found a way to grow through them and found her purpose.
You may not be that little girl from Africa nor go through the adversities Rita went through. But we all have our challenges. We all get to find ourselves in situations and moments when we get stuck and pressed by adversity.
In her keynote, she will share with you her experiences, how to step-by-step to rise through and find purpose in adversity and how to pursue that purpose to live a life of significance beyond career success.
Speaker
Rita Siaw is a professional educator, a philanthropist, author of the book “You Are Unstoppable; Reach Your Goals In Spite Of Obstacles” and the Founder of Feminine Star Africa, a non-profit that empowers women, girls and people in less privileged communities and has served more than 16,000 people in Ghana.
She was adjudged The Most Innovative Teacher in Ghana in 2015/2026 through the Bayport Teacher Innovation Competition; a role she used to train over 1,700 teachers in Ghana with her Innovative Teaching Methodology, Pragmatic Reading and Writing Project.
Rita was recognized by the United States Government in 2017, for her selfless service to the world by awarding her the prestigious Mandela Washington Fellowship. Through this fellowship, Rita spent 3 months in the US honing her skills and interned at the Montgomery County Human Services and Planning Department, to learn first-hand how to structure and manage non-profit interventions.
Rita currently lives with her family in the United Kingdom while running her non-profit in Ghana and seeking invaluable opportunities and collaborations to make indelible impact in the world.
Jane is an 18-24 year old college student majoring in business administration at the University of Florida. She works part-time, volunteers, and takes a full course load, leaving her with little free time. She is stressed but organized. As a busy student on a limited budget, her goals are to get good grades and succeed in her roles, while her challenges are a lack of time and always feeling tired. Marketing that provides convenient, quick options near campus and offers occasional promotional deals for students could help appeal to Jane and address her needs. Social media, especially Snapchat, Instagram, and Twitter would be effective ways to promote to Jane.
This document provides a buyer persona overview for a female University of Florida student majoring in chemical engineering. She is 18-25 years old, earns $30,000 annually, lives in an urban studio apartment, and works as a bartender downtown. Her goals are to do well in her classes and senior project while maintaining a strict schedule and budget. Starbucks helps by offering customizable high-quality coffee and food, free Wi-Fi, and a rewards program.
This motivational presentation prepared to inspire and guide medical graduates to work hard and get admissions for post-graduation in some of the best institutions of the world.
Kinetic Minds Primplife Presentation (1_29) [Autosaved] (1)Jasmine Jones
Jasmine Jones is a senior in college studying fashion and marketing. She is the president of a youth organization called WAIT that promotes smart decision making. She co-authored a self-help book called "How to Primp Life" for young women on various topics. The book gives advice on rules for life, types of men, and stories from other women. Jones hopes to expand the book into an after school curriculum to help empower youth. She is working on a new book called "#Primplife 101" featuring a character to teach lessons in a storybook format.
Sammy is a college student who studies a lot and relies on caffeine to stay focused. She comes from a wealthy family and lives in a college town. Her goals are to do well in school while maintaining an active social life, but she finds it challenging to balance her responsibilities without getting distracted or tired. Starbucks helps Sammy by offering caffeinated drinks and snacks at campus libraries, providing a quiet place to study at multiple locations on and off campus.
To attract the right customers you need to project the right message. In this slideshow we discuss how sending mixed messages or too many messages is bad for business. We also show you how to focus on one audience at a time.
The document provides information about Big Brothers Big Sisters, a non-profit organization that provides mentoring for children facing adversity. It discusses the organization's mission to provide professionally supported 1-to-1 mentoring relationships, their target markets which include young professionals, empty nesters, and college students, and their branding focused on starting something big for children. It outlines marketing challenges of connecting children to volunteers while maintaining safety, a need for more male mentors, and getting people to take action. The annual marketing plan and keeping a consistent message are also summarized.
Callie is a 19-23 year old female college student at the University of Florida studying public relations. She is very involved on campus with student government and her blog. Callie wants to do well in school and stay energized during her busy day with classes and activities. Starbucks helps by offering a variety of drinks and food with multiple campus locations for easy access to sustain busy college students through their day. Starbucks is introducing a new line of energy drinks to keep students going.
This document describes a buyer persona for Sarah, a college student at the University of Florida. As a busy student with a limited budget, her goals are to eat cheaply and healthily. While fast food is convenient, she tries to avoid it and cook at home when possible. However, as a college student she has little time for food preparation. The document outlines how Chipotle's quick, wholesome meals at a lower cost can help meet her needs for quality, affordable food. Marketing should focus on social media platforms like Twitter and Instagram, promoting Chipotle's online ordering system for a quick, filling meal on a tight schedule.
This document provides tips for surviving medical school. It advises students to follow lectures to build a foundation of knowledge and re-read materials to fully understand new concepts. Students are told to read efficiently and avoid distractions. Maintaining a work-life balance is also important - students should enjoy their time in medical school through friendships and occasional breaks, while still prioritizing their studies. Commitment, hard work, and helping patients are keys to finding reward in becoming a physician.
This is from a seminar given to Psychology Students of the Lyceum of the Philippines University - Cavite on personality development and self-improvement. The seminar ran for 4 hours with very positive feedback. This material is custom made and copyrights belong to Dr. Francis Paul Jagolino. In this version, activities have been omitted. To have a similar seminar at your institution, please email dr.fpjagolino@yahoo.com for more information.
Claire is a recent college graduate who was hired as a sports reporter in Montgomery, Alabama. She relies on coffee to get her through long work days. Starbucks aims to provide Claire with higher quality coffee than what she used to drink in college to help her through her new job challenges which include performing all her reporting duties on time and staying organized. Social media messages would promote Starbucks rewards program and discounted offers to help Claire afford the coffee she needs to stay energized throughout her busy days as a new reporter.
The document provides a buyer persona overview for Dunkin' Darby, an 18-23 year old female University of Florida student. She likes coffee but finds Starbucks too expensive. She prefers Dunkin Donuts for its low prices and convenience on or near campus. To attract Darby, the summary recommends promoting a Starbucks happy hour to compete with Dunkin's, focusing on Starbucks' coffee quality and strength, and running an Instagram competition during happy hour at the campus Starbucks locations.
A 19-27 year old female student at the University of Florida is double majoring in public relations and political science. She is constantly looking for places to study with a cup of coffee. Her goals are to maintain her GPA, find ways to save money on coffee, and balance school and social life. Starbucks offers free WiFi, a good study environment, and rewards to help her save money on the coffee she drinks daily.
Similar to Dan the Med Student - Starbucks Buyer Persona (20)
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
Transportation_Channel_Investor_Presentation_April_2024_ Final .pdf
Dan the Med Student - Starbucks Buyer Persona
1. O C T O B E R , 2 0 1 5
STARBUCKS
BUYER PERSONA
OVERVIEW
2. BACKGROUND:
• Dan is in the last year of his residency of
med school
• He works late nights and early mornings
• Worked at Starbucks during his undergrad;
worked his way up to supervisor
• Starbucks still helps him by keeping him
caffeinated through his residency
• First generation to go to college
• When not studying or at the hospital, Dan
likes to go running
DEMOGRAPHICS:
• Male
• 25
• Urban
IDENTIFIERS:
• Leader-like
• Bedside manners
• Patience
DAN THE MED
STUDENT
3. GOALS:
• Graduating from med school
• Finding a job within his specialty
• Being able to properly diagnose all of his
patients
CHALLENGES:
• Meeting the high demands of residency
while on little to no sleep
• Going above and beyond giving it your
all for your patients’ needs while working
14 or more hours
HOW WE HELP:
• We are there for you every step of the
way
• We give you an extra hand and give you
the caffeine for those long nights of
saving lives
DAN THE MED
STUDENT
4. REAL QUOTES:
• “Everyday is a new challenge
and it doesn’t matter how
rested you are, you have to rise
up to it.”
• You have to find the energy to
fight through and make sure
your patients’ needs always
come before your own.
COMMON OBJECTIONS:
• Buying coffee everyday adds up
to a substantial amount.
• Is it better to buy coffee or get
up a bit earlier and make my
own?
DAN THE MED
STUDENT
5. MARKETING MESSAGING:
• Inspiring and nurturing the
human spirit – one person,
one cup and one
neighborhood at a time.
SOCIAL MEDIA MESSAGING:
• Facebook and Instagram
best fits this persona
• “With you every step of the
way, one cup at a time.
Together we achieve
dreams.”
ELEVATOR PITCH:
• We want to help you achieve
your goals in the best way
we could. Giving you the
opportunity to grow, learn
and save lives one cup at a
time.
DAN THE MED
STUDENT