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O C T O B E R , 2 0 1 5
STARBUCKS
BUYER PERSONA
OVERVIEW
BACKGROUND:
• Dan is in the last year of his residency of
med school
• He works late nights and early mornings
• Worked at Starbucks during his undergrad;
worked his way up to supervisor
• Starbucks still helps him by keeping him
caffeinated through his residency
• First generation to go to college
• When not studying or at the hospital, Dan
likes to go running
DEMOGRAPHICS:
• Male
• 25
• Urban
IDENTIFIERS:
• Leader-like
• Bedside manners
• Patience
DAN THE MED
STUDENT
GOALS:
• Graduating from med school
• Finding a job within his specialty
• Being able to properly diagnose all of his
patients
CHALLENGES:
• Meeting the high demands of residency
while on little to no sleep
• Going above and beyond giving it your
all for your patients’ needs while working
14 or more hours
HOW WE HELP:
• We are there for you every step of the
way
• We give you an extra hand and give you
the caffeine for those long nights of
saving lives
DAN THE MED
STUDENT
REAL QUOTES:
• “Everyday is a new challenge
and it doesn’t matter how
rested you are, you have to rise
up to it.”
• You have to find the energy to
fight through and make sure
your patients’ needs always
come before your own.
COMMON OBJECTIONS:
• Buying coffee everyday adds up
to a substantial amount.
• Is it better to buy coffee or get
up a bit earlier and make my
own?
DAN THE MED
STUDENT
MARKETING MESSAGING:
• Inspiring and nurturing the
human spirit – one person,
one cup and one
neighborhood at a time.
SOCIAL MEDIA MESSAGING:
• Facebook and Instagram
best fits this persona
• “With you every step of the
way, one cup at a time.
Together we achieve
dreams.”
ELEVATOR PITCH:
• We want to help you achieve
your goals in the best way
we could. Giving you the
opportunity to grow, learn
and save lives one cup at a
time.
DAN THE MED
STUDENT

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Dan the Med Student - Starbucks Buyer Persona

  • 1. O C T O B E R , 2 0 1 5 STARBUCKS BUYER PERSONA OVERVIEW
  • 2. BACKGROUND: • Dan is in the last year of his residency of med school • He works late nights and early mornings • Worked at Starbucks during his undergrad; worked his way up to supervisor • Starbucks still helps him by keeping him caffeinated through his residency • First generation to go to college • When not studying or at the hospital, Dan likes to go running DEMOGRAPHICS: • Male • 25 • Urban IDENTIFIERS: • Leader-like • Bedside manners • Patience DAN THE MED STUDENT
  • 3. GOALS: • Graduating from med school • Finding a job within his specialty • Being able to properly diagnose all of his patients CHALLENGES: • Meeting the high demands of residency while on little to no sleep • Going above and beyond giving it your all for your patients’ needs while working 14 or more hours HOW WE HELP: • We are there for you every step of the way • We give you an extra hand and give you the caffeine for those long nights of saving lives DAN THE MED STUDENT
  • 4. REAL QUOTES: • “Everyday is a new challenge and it doesn’t matter how rested you are, you have to rise up to it.” • You have to find the energy to fight through and make sure your patients’ needs always come before your own. COMMON OBJECTIONS: • Buying coffee everyday adds up to a substantial amount. • Is it better to buy coffee or get up a bit earlier and make my own? DAN THE MED STUDENT
  • 5. MARKETING MESSAGING: • Inspiring and nurturing the human spirit – one person, one cup and one neighborhood at a time. SOCIAL MEDIA MESSAGING: • Facebook and Instagram best fits this persona • “With you every step of the way, one cup at a time. Together we achieve dreams.” ELEVATOR PITCH: • We want to help you achieve your goals in the best way we could. Giving you the opportunity to grow, learn and save lives one cup at a time. DAN THE MED STUDENT