Dan Scott, Brand Architect Visual CV Presentation, Highlights Only
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Dan Scott's Visual CV - Edited Version, August 2015 (c) 2015 All Rights Reserved. DSI http://www.danscott.com
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This document provides an overview of branding and defines key branding concepts. It begins by defining what a brand is according to the American Marketing Association. It then lists and briefly describes common brand elements like brand values, identity, and ambition. The document includes a case study comparing the brand identities of H&M and Zara. It also discusses using a "Brand Identity Prism" tool to analyze a brand. Additionally, it touches on defining and clearly articulating a brand's values. The document concludes by referencing Simon Sinek's "Golden Circle" concept for effectively communicating a brand's purpose.
Personal branding
1) The document discusses the importance of personal branding and developing a brand for oneself, as individuals are now CEOs of their own companies, called "Me Inc.".
2) Building a powerful personal brand provides a promise of quality, consistency and reliability to clients that fuels loyal relationships and allows individuals to stand out in their field of expertise.
3) Developing an emotional connection through one's personal brand allows individuals to tap into emotions that drive decisions and become a story that resonates with people on a deeper level.
The Way to Scale
CEO-centric research project that set out to answer the following the following question: “How might Connect / Catalyst Inc/ Northern Ireland provide new help to enable more NI startups to get to $10M–100M revenue?”
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This presentation is a compilation of 18 creative leaders of agencies and in-house teams discussing their methods and best practices for balancing process, creativity, and productivity and getting the best out of their teams.
Process, Creativity and Productivity
18 Expert Creative Leaders Share Best Practices for How to Get the Best Out of Your Creative Team.
With the generous support of Workfront, we have attempted to find the answer by posing the following question to 18 seasoned creative professionals:
Consistently and efficiently getting the best work out of your creative team can be tough. How have you created just enough process to enhance both creativity and productivity? Please share a personal story.
In reading the experts’ responses to this question, it’s clear that there are many ways to build and manage creative teams. Striking a balance between process and creativity is essential, and these experts provide valuable insights into ways they define and sustain that balance throughout a creative endeavor.I found their stories fascinating, and I’m sure anyone whose work depends on creative output will appreciate the experiences and wisdom of the creative professionals who have contributed to this e-book.
All the best,
David Rogelberg
40 influencers under 40
Influential leadership is all about making people believe in you by gaining their confidence and trust. It ultimately creates a culture where everyone is motivated to bring their best to the table.
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This document provides an overview of a company's capabilities, strengths, vision, and recent clients in 2018. The company focuses on mind-to-market strategy, new business development, creative formulation, and luxury brand extensions. Key strengths include strategic analysis, segmentation, video production, and promotional campaigns. The vision is to continuously customize, evolve, and execute world-class branding tactics through forward thinking and aligned actions. Recent clients included projects for jewelry, fashion shows, invitations, retail displays, publications, and luxury goods outreach.
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The display was invented by Luxe Licensing as retained by GM Ideal Corp, owner of #DiamondFringe, an adjustable 18kt gold and diamond bracelet and choker design exclusive to Neiman Marcus. All visual and video elements were created in-house by Luxe Licensing LLC
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Throughout his career, the author was mentored by five notable CEOs who taught him how to define objectives, communicate effectively, analyze metrics, cultivate and motivate high-performing teams, think innovatively within logical constraints, and properly build organizations with integrity as a core value. The author has since applied these lessons in launching several brands successfully, including Palladium, Cobalt, and Scrabble jewelry lines.
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Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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Dan Scott, Brand Architect Visual CV Presentation, Highlights Only
- 1. B R A N D A R C H I T E C T + 1 201 294 3697 E: info@danscott.com W: www.DanScott.com
- 2. reporting directly to them. Moreover, each allowed me to work along side them, often with surprising frequency. These CEOs taught me how to how to define any objective, refine the means of communication and build an MROI to project and analyze. I learned how to cultivate, reinforce and retain powerhouse teams and how to motivate these groups to always raise the bar, even with vast challenges, reduced budgets and streamlined personnel. I was trained to not think outside the box, but never see confinement at all. Otherwise, one is only limiting themselves and suppressing those around them. While innovation is key, logic always prevails. I was taught to outthink, not outspend. Envelope not implode. Simply stated, these leaders namely, Sid Amira; Roger Ailes; Scott Kay; Joe Segal and Ken Sitomer, demonstrated how to properly build a corporate framework. A structure of polices, practices and personnel that must exude an unwavering, steadfast credo built around a single word: INTERGRITY. Integrity to me is more than critical, it is a core; a cornerstone. An organization lead by who knows how to communicate and treasures virtue itself will be sought after, sustained and will steadily succeed. This methodology is one I wish to share, support and safeguard to those that also embrace the meaning within the message.” “ Throughout my career, five notable mentors granted me the privilege of B R A N D A R C H I T E C T
- 3. Finalist: “The Top CMO in America;” the CMO Institute, 2011 Marketing Associations & recent industry Awards Ranked #149 of 250 Global CMOs by ExecRank 2014 Ranked #15 of 1,500 U.S. CMOs by ExecRank 2012 CMO COUNCIL, SENIOR BOARD MEMBER, USA 2011 -PRESENT EDITORIAL BOARD MEMBER: HENRY STEWART, LONDON, 2014
- 4. LAUNCH LEAD: COBALT, 2008 Launch team: qvc America, 1986 + 8 Year tenure launch lead: hasbro, scrabble jewelry, 2013 LAUNCH LEAD: PALLADIUM, 2006 Launch lead: VeriSign, GLOBAL voice registry, 2001 launch team: chanel allure /Herb Ritz, 1996
- 5. Created all aspects of the world’s first editorial palladium mining tour in Montana, u.s.a. followed by a non-agency produced media blitz to business editors and industry writers worldwide. Key placements: masthead of the Wall street Journal and BBC Special from Basel Key event: executive producer & media relations specialist for “the palladium facts,” a sold out event at jck featuring Scott kay & stillwatering mining followed by training materials & national retail buy-ins DAN SCOTT LAUNCH SPECIFICS: PALLADIUM
- 6. DAN SCOTT LAUNCH SPECIFICS: COBALT credited for the global awareness, & positioning of 7 COBALT brands under one design house, resulting in the fastest adoption of any metal in the history of the jewelry industry. Key retail Success: CUSTOM TRAINING, DISPLAYS AND NATIONAL MEDIA/PROMOS PLACED FOR AND WITH ALL KAY, JARED, HELZBERG, AAFES, AMAZON AND LEADING INDEPENDENT DOORS WITHIN 120 DAYS. Key media placements: CNBC FEATURE AND ABC NEWS “MADE IN AMERICA” FEATURE 191,331VIEWS
- 7. DAN SCOTT LAUNCH SPECIFICS: SCRABBLE JEWELRY Exclusive U.S. licensed partner for Hasbro’s scrabble product. elected to work directly with the Hasbro brand team. Key retail Success: Distribution partnership With Stuller, MACYS.com, Amazon and ebay. Key media placements: selected “must see” design at jck by national jeweler, Written into the script of ABC’s Pretty Little Liars and Created Millions of impressions at NY FASHION WEEK 2014 Through Instagram and social platforms.
- 9. B R A N D A R C H I T E C T + 1 201 294 3697 E: info@danscott.com W: www.DanScott.com