Showroom Manuals

1. PGG0753
Daikin
Showroom
Manual
Effective Visual and Oral
Presentations Are
Essential to Showroom-
Based Marketing
In House Use Only
September 2007 Daikin Showroom Manual PGG0753
Sales Promotion Group
Global Operations Division
The Global Operations Division has prepared this manual to support the creation of
showrooms with floor spaces of 12 to 30 square metres in dealer and distributor facilities.
This manual is also useful when creating and delivering visual and oral presentations for
individual Daikin products during sales meetings and exhibitions.

2. Quick Refference
Page
How to Make a Showroom 4
Product Display
Showroom space Product Display models Piping and wiring Demonstrations Panels POPs Display
dimensions
Small Medium Large Piping Wiring See pages 14 and 15 for panels list. Folder name File name File name
Split Type Air Conditioner E series Indoor unit • Demonstrate starting up • Simple, Smart, Stunning... panel 13 pop 11.ppt dim 13.pdf 18
with DC Inverter Outdoor unit • Demonstrate 5-step fan speed and sound level
• Put the filter out
Split Type Air Conditioner FTK(X)S-E Indoor unit (R-410A) • Confirm IE detection area • Next step in stylish design panel 23 pop 23.ppt dim 22.pdf 20
series with DC Inverter Outdoor unit (R-410A) • Demonstrate 5-step fan speed and sound level
• Wipe and remove the flat panel and remove
• Put the filter out
Split Type Air Conditioner F series Indoor unit • Confirm IE detection area • Comfort performance for large spaces panel 33 pop 33.ppt dim 32.pdf 22
with DC Inverter Outdoor unit • Demonstrate 5-step fan speed and sound level
• Wipe and remove the flat panel and remove
• Put the filter out
Split Type Air Conditioner D series Indoor unit • Wipe and remove the flat panel and remove • Stylish fat panel ensures panel 41 pop 41.ppt dim 41.pdf 24
Outdoor unit • Put the filter out
Super Multi NX 10 kW outdoor unit (R-22) • Wider line up (R-22) panel 57 pop 53.ppt dim 52.pdf 26
Duct-connected type indoor unit • Super Multi series benefit panel 58
Floor/ceiling-suspended dual type indoor unit (R-22)
2.5 kW wall-mounted type indoor unit
Photocatalytic Air Purifier Air purifier • Demonstrate suction cigarette smoke • Powerful removal of allergens and panel 62 pop 62.ppt dim 62.pdf 28
• Demonstrate HH to LL sound levels adjuvants
Super Multi Plus Outdoor unit • 15.5 kW connectable to 8 indoor units panel 73 pop 73.ppt dim 72.pdf 30
Duct-connected type indoor unit • Super Multi series benefit panel 58
Ceiling-mounted cassette type indoor unit
2.5 kW wall-mounted type indoor unit
BP unit
Sky Air Ceiling-mounted cassette type indoor unit • Elegant design and optimal airflow panel 87 pop 81.ppt dim 81.pdf 32
12.8 kW outdoor unit • Wide range and design (50 Hz) panel 88
• Wide range and design (60 Hz) panel 89
VRVIII-S Outdoor unit (R410A) • For small offieces and shops panel 93 pop 93.ppt dim 92.pdf 34
Ceiling-mounted cassette type indoor unit
Slim ceiling-mounted duct type indoor unit
REFNET joint
Wired RC
VRVIII 12 HP outdoor unit • Wide and large-capacity indoor units panel 107 pop 103.ppt dim 102.pdf 36
Ceiling-mounted cassette type indoor unit • Flexible design panel 108
Ceiling-mounted built-in type indoor unit
REFNET joint
intelligent Touch Controller
VRV-WII Outside unit • Show the digital movies “Image video for • High-rise buildings using water pipes panel 121 pop 121.ppt dim 121.pdf 40
BS unit VRV-WII” of CD05-04 and CD05-05. • Wide and large-capacity indoor units panel 107
Ceiling-mounted cassette type indoor unit
Slim ceiling-mounted built-in type indoor unit
Wired RC
intelligent Touch Controller
2 3

3. Quick Refference
Page
Product Display
Showroom space Product Display models Piping and wiring Demonstrations Panels POPs Display
dimensions
Small Medium Large Piping Wiring See pages 14 and 15 for panels list. Folder name File name File name
HRV HRV VAM150GJ • Show the short digital movie “Heat • High indoor air quality by interlocking panel 131 pop 131.ppt dim 131.pdf 42
Wired RC exchange mechanism for HRV” of with VRV .
PMH0749 or the long movie “HRV
promotion movie” of PMH0738.
Control Systems Intelligent Touch Controller • Demonstrate the software for intelligent • Control equipment required to network panel 141 44
Touch Controller solutions
• Demonstrate the software for intelligent
Manager III
Principles of Air Conditioning and Split type indoor unit and outdoor unit • Show the 3D training material of D3D002. • Principles of refrigeration panel 151 48
Refrigeration
Group performance • Daikin global network panel 161
• Elementary technologies panel 162
• History of split type air conditioners panel 163
• History of multi-split type air conditioners panel 164
Panels List
Split Type E series with DC Inverter Split Type FTK(X)S-E series with DC Inverter Split Type F series with DC Inverter Split Type D series Super Multi NX Super Multi series (NX & PLUS)
Panel 13 Panel 23 Panel 33 Panel 41 Panel 57 (R-22) Panel 58
4 5

4. Panels List
Principles of Air Conditioning
Photocatalytic Air Purifier Super Multi Plus Sky Air Control Systems and Refrigeration Daikin global network
Panel 62 Panel 73 Panel 87 Panel 141 Panel 151 Panel 161
Sky Air VRVIII-S VRVIII & VRV-WII Elemental technologies Split type – history Multi-split type – history
Panel 88 (50 Hz), Panel 89 (60Hz) Panel 93 Panel 107 Panel 162 Panel 163 Panel 164
VRVIII VRV-WII HRV
Panel 108 Panel 121 Panel 131
6 7

5. How to Use This Manual
Points
1. This manual helps you to easily and effectively create and
operate a showroom.
Key technologies
Display models
2. It helps you to place orders for display stands or • Key technologies are the most important information in your
showroom design services with external professional Visual and oral presentation presentation.
companies, even if you have never previously created points • The presentation and/or training material “What Is Inverter
product displays. Power Control?” is available as PowerPoint on the enclosed
3. Its left-hand pages help you to effectively display products • The scripts provide detailed CDR.
(visual presentations), while its right-hand pages help you information about what to say and • Inverter split C and D series movies are available on the
to explain and demonstrate products (oral presentations). do on the right page. enclosed CDR.
How to display products How to explain and demonstrate products
(effective visual presentations) (effective oral presentations)
Scripts
Display image sample • The red sentences indicate activities
Activities and demonstrations Spoken comments
• The display stand dimension diagrams and demonstrations. The black
Split Type FTK(X)S-E Series with DC Inverter 1. DC Inverter Power Control 6. Mould-Proof Operation
are available as JPEG on the enclosed Point out the "Energy Saving with Show the flaps shut after turning off the cooling/dry sentences indicate spoken comments.
Other materials DC Inverter" on the panel. operation.
1. DC Inverter Power Control 7. Flat Panel Design
CDR. See the Quick Reference for files 2. Intelligent Eye (IE) 8. Titanium Apatite Photocatalytic
A digital movie for the NWS flat panel design and
a PowerPoint presentation “What Is Inverter
Power Control?” are available on the enclosed CDR.
Also, you can use the PowerPoint materials and
explain Inverter Power Control.
Mould develops inside the unit.
This causes odours at the start of cooling • The scripts describe both the main
3. Quiet Operation Air-Purifying Filter
names. 4. Airflow Control
5. Indoor Unit On/Off Switch
9. Durability
10. Econo Mode
Daikin Inverter Power Control reduces power
consumption by approx. 30% than non-inverter.
operation.
Automatic 1 hour fan-only operation after cooling/ features and the points necessary for
A low display stand is convenient for wiping the DC Inverter improves low-capacity operation by dry operation prevents mould and odours.
6. Mould-Proof Operation front panel, removing the panel and filters.
more than 20% compared to the conventional
AC Inverter.
7. Flat Panel Design
7-1. This simple and stylish design was awarded
effective explanation while viewing and
2. Intelligent Eye (IE) 7-2.
Japan’s prestigious Good Design Award.
Dust can be removed through wiping alone,
touching the units. Some panels contain
2-1. IE has an infrared sensor that detects human therefore suction resistance does not increase.
movement.
When there is no movement, IE increases/
This allows optimum capacity and low sound the main features. Do not leave out any
levels.
decreases the set temperature by 2 C.
This gives energy savings of up to 20 to 30%.
7-3. Wipe the panel smoothly and then remove it on the
low display stand.
panel contents during your presentation.
2-2. Move to activate IE and point out the light indicator.
Confirm a detection area. pop 23.ppt
It can be cleaned with only
the single pass of a cloth.
• The scripts for the split type ACs are
The indicator lights during human movement. It can also be removed for
The sensor has a very wide detection area.
Top view
more thorough cleaning. based on the conditions for both cooling
Side view
7m
7m
8. Titanium Apatite Photocatalytic Air-
Purifying Filter
and heating operations. Arrange the
Take an optional Titanium Apatite Photocatalytic
Air-Purifying Filter and point out “World 1st” POP.
order of your explanations to ensure a
Titanium apatite is a
3. Quiet Operation new photocatalytic
Air filter
catches dust smooth demonstration while operating
3-1. Demonstrate the 5-step fan speeds and their material with
operation sound levels. advanced
adsorption power.
the units.
The fan speed has 5 steps. Titanium Apatite
Each decrease in airflow volume reduces the This practical Photocatalytic
operation sound by 2 to 3 dB. panel 23
application of Air-Purifying Filter
Panels 3-2. Compare the outdoor unit’s Rated and Quiet
operation sound levels.
Outdoor Unit Quiet Operation decreases the
titanium apatite is
the first in the world.
While the filter’s micron-level fibres trap dust,
this photocatalyst effectively adsorbs and
sound level by 3 dB.
Demonstrations
panel 23
• Panels show the main features and/or 4. Airflow Control
decomposes bacteria and viruses, and also
breaks down mould and odours.
charts and illustrations to help your oral 4-1. Demonstrate the C/O and H/P airflow angle. Remove the front panel and air filter. Put the filters
The flaps flatten out during cooling and also out to show easy-to-replace.
The photocatalyst is activated simply by • Demonstrations help visitors to recognise
presentation. direct air down to the floor during heating.
exposure to natural light. The filter delivers
4-2. Change the angle of the louvers by hand.
You can adjust airflow direction by hand. consistent performance for up to 3 years. panel 23 product features.
• The panels are available as Adobe pop 23.ppt
9. Durability • This manual introduces demonstrations
Illustrator and PDF on the enclosed CDR. 9-1. Remove the top cover and point out the heat
exchanger fin.
that are low-cost and easy-to-create.
See the Quick Reference for folder names The fin is very resistant to acid rain and salt
corrosion.
Arrange your demonstrations to suit your
pop 23.ppt
9-2. Point out the bottom.
and page 4 to 7 for the panel list. This is a rustproof-steel sheet. pop 23.ppt
own particular circumstances after trials
• Some panels may include different values Note: The dimension diagram is a reference for making a display stand. Consider the dimensions, machine weight,
fittings for the display unit when actually designing the display stand. If a heavy indoor unit is to be attached to the stand,
10. Econo Mode
POPs
take extra care with the design. This function limits both the maximum running
current and maximum power consumption to based on this manual.
because the values are different from R-22 pop 23.ppt
World’s 1st GOOD DESIGN
5. Indoor Unit On/Off Switch 70% of those during normal operation. It is
Practical Application Point out the Indoor Unit On/Off Switch. useful for preventing circuit breakers from
and R-410A models. Input the values for
AWARD 2004
of Titanium Apatite IN JAPAN being overloaded during temporary peaks in
You can turn the indoor unit on/off even if you
lose the wireless remote controller. pop 23.ppt
the running current.
the models that are available in your 20 21
Based on PCR0709
region.
• All photographs and illustrations included
POP positions POPs in the scripts are available as catalogue
• The POPs are available as data via Daikin PCDB.
PowerPoint on the enclosed
CDR. See the Quick Reference
for folder names.
8 9

6. Showroom Effects in A/C Marketing
Points Existing Marketing Showroom-Based Marketing
1. People want to experience the products firsthand.
2. Showrooms improve marketing procedures because they allow
you to use a range of materials and involve various company
members in your proposals.
3. Showroom-based marketing creates a better relationship with
customers.
People Want to Experience the Products
When people buy cars or electric equipment, they
view the actual product, hear and try user benefits,
compare their values and finally decide. When
people chose an air-conditioning system, they also
want to experience the product. Plus, they want to Proposals are made in the
check the installation work required by the system. customer’s office.
For these reasons, a showroom plays a major role
for users, architects, consultants and A/C It may be difficult for you to
professionals. gain an advantage over
competitors’ sales people
using only oral presentations,
catalogues and proposals.
You invite a customer You make the second It will be easier for you You may be able to
to your showroom after presentation to the to make an appropriate secure an order without
Unless you are able to create your visit. customer using product proposal that responds having to negotiate a
a good relationship with the displays, panels, to the customer’s price reduction, if you can
customer after a few visits, PowerPoint materials individual requirements. create a good relationship
you may not receive an order, and help from other with the customer through
or you may have to reduce company staff. the use of well targeted
the sales price. materials and help from
other staff.
Showrooms Improve Marketing Procedures
Showrooms are strategic sales promotion facilities
for A/C sales companies. They improve marketing
procedures because using a range of materials For customers For installers For your company
and company members helps your proposals.
They make your marketing more competitive. • You can explain product • For example, displays of • A visit by a customer to
features using both visual VRV REFNET joints and your showroom might be
and oral presentations and Super Multi Plus BP units, more effective in securing
Showroom demonstrations. as well as VRV-WII BS an order because top
Appeal points Activities Materials units, help installers to management and other
• Providing more detailed understand the increased staff can welcome the
Product displays information encourages the ease of installation work. customer.
Visual POPs customer to talk about
1) Product features
presentations Panels and posters his/her problems and • Product displays help them • The combined reliability of
2) Key technologies Video materials (movies) needs. to recognise the actual your company and the
3) Design and sizes, durability and also Daikin Group create a
Scripts for
installation skills of items / technology • Using product displays reduced installation/after- good relationship with the
your company Oral
presentations descriptions connected to refrigerant sales service work. customer.
4) Daikin group PowerPoint materials piping allows you to
performance introduce your higher
Scripts for installation skills.
Demonstrations demonstrations
10 11

7. Showroom Layout Plan
Can the showroom be seen from outside? Does the meeting space block the visitors’ view?
Can product displays be seen from near the entrance? Is there any dead space?
Are the passages wide enough?
Points for good layout
Can the showroom be seen from outside? Where should displays and meeting tables be laid out?
Can product displays be seen from near the entrance? Small space examples: 12 m2 (2 x 6 m)
Are the passages wide enough? Good layout Bad layout
Does the meeting space block the visitors’ view?
A wide passage is Visitors can see Visitors can not
Is there any dead space? comfortable. product displays see product
from near the displays from
entrance. near the
entrance.
Layout plan
• Showrooms can be operated in small to large spaces. Your company can stage a
product display if you have a space large enough for sales meetings.
• A showroom should face the street. The glass section on the front of a building helps Outside people can
A wall blocking a Outside people can
visitors to find your office and also lets people passing by see that you sell air- visitor’s view encourages see product not see product
conditioning systems. discussion. displays. displays.
Good layout Bad layout
A narrow
Where should a showroom be laid out? passage is not
Visitors can see
Small space example: 12 m2 (2 x 6 m) Medium space example: 30 m2 (5 x 6 m) comfortable.
product displays
with 1 product display and 1 meeting table with 2 product displays, 2 meeting tables and 1 mini mock up from near the
entrance.
A wall blocking a Outside people can Dead space
visitor’s view encourages see product
discussion. displays.
Medium space examples: 30 m2 (5 x 6 m)
Good layout Bad layout
A wide passage is Visitors can see A narrow passage Visitors can not
comfortable. the entire is not comfortable. see the entire
showroom and showroom and
product displays product displays
from near the from near the
entrance. entrance.
A wall blocking a Outside people can
visitor’s view see the entire Dead space
encourages showroom.
discussion.
12 13

8. Showroom Creation and Operation
Lighting Room mock ups
Only fluorescent lights are not Create room mock ups where the products are
suitable for showrooms. Spot actually used, such as living rooms and
lighting and indirect lighting bedrooms. This will help visitors to see how
produce a much better effect. Daikin products enhance interior decor.
Displays with spotlights
Showroom operation
The operation and maintenance of a
showroom are more important than its initial
creation in increasing your sales results.
Specific staff should be assigned to oversee
showroom operation.
Procedures
Every • Keep the showroom clean.
Displays without spotlights
day Maintain POPs, displays, lights
and green plants.
• Prepare an inquiry sheet to keep
track of who visits the showroom
and their reason for coming.
Every • Update POPs and panels to
Light setting examples month reflect new sales tips and visitor
Green plants inquiries.
Every • Update displays every 6 months
Green plants are important in showrooms. Green 6 months so they remain linked to
plants are convenient for filling large spaces where promotional efforts.
there are no items around a display. • Stay in contact with past visitors
by sending out direct mail and
mail magazines. Distribute press
releases when, for example, the
showroom is renovated.
Fluorescent lights are set up on the back of the Spotlights are set up on the Spotlights are set up on a rail
display stand. top of the display stand. on the ceiling.
Showroom visitors list
14 15

9. Product Displays
Display model selection and preparation of display stands Panels
• Panels show the main features and/or charts
and illustrations to help your oral presentation.
• Incorporate Group Performance panels
depending on your presentation.
Dimension diagram • The panels are available as Adobe Illustrator
and PDF on the enclosed CDR. See the Quick
Reference for folder names and page 4 to 7 for
the panel list.
Panel data specifications
Applications llustrator 8.0 and PDF
Photoshop 5.0 for Mac
Dimensions A1 size, H 840 x W 594 mm A3 size, H 420 x W 297 mm
Photographs CMYK 150 dpi per actual size
Text outlined text
Note: This diagram is a reference for making a display stand. Consider the
Procedure
dimensions, machine weight, fittings for the display unit when actually designing 1. Translate all text into your language and replace the outlined English text in the Illustrator.
the display stand. If a heavy indoor unit is to be attached to the stand, take extra
care with the design.
2. Use a professional DTP service to produce the A1 size prints. Print out the document and attach it to a
Styrofoam board or an alternative with a depth of 5 mm to make it more durable. Mount this panel in a
• Select models that your company particularly wants to promote and sell. They must frame with hooks.
remain linked to promotional efforts.
• Place an order with an external professional company for display stands or showroom
designs. Provide this external company with dimension diagrams as a reference. POPs
Arrange the displays according to your culture, budget and available space to create
the best result. Dimension diagrams are available on the enclosed CDR. See the • POPs serve as reminders to help your oral presentation.
Quick Reference for file names. • POPs are designed with dimensions of H 60 x W 150 mm
• Daikin original display stands are available at a minimal charge. so they only include function names. Explain what each
See http://global.daikin.com/distributor/index.html function is.
The display stands introduced in this manual are not available. • The POPs and their background designs are available as
PowerPoint on the enclosed CDR. Replace the copy and
background depending on your presentation. See the
Quick Reference for folder names.
Piping and wiring connection
• A product display with refrigerant, drain piping and electric wiring is more effective. Procedure
1. Print out the POP.
This is because customers can better understand the comfort, convenience and silent 2. Attach it to a Styrofoam board
operation provided by actual cooling/heating operations in regions where A/C has not or an alternative with a depth
been popular. of 3 mm.
• In this case, do not cut the drain piping. Also, perform maintenance. 3. Cut the board.
• If it is difficult to connect both piping and wiring, you should complete the wiring. This
will allow the unit to perform fan-only operation.
• The scripts for the split type ACs are based on the conditions for both cooling and
heating operations.
4. Attach it to the display with two-sided tape. See the product
displays for POP positions.
16 17