Dahiya 2 Value of Gold (-2 late submission)(-4.1) = 13.9/20 Content Thesis= 1/1 Body content= 9.7/13 Conclusion= 2/2 Format/Composition= 2 /2 Documentation MLA (in-text citations and Works Cited)= 1.2/2 Value of Gold Gold has been used to produce lasting currency, jewelry, sculptures, testaments, statues and for decoration since antiquity (Mark par.1). Gold has also been used historically as a sign of immortality, wealth and power. Anciently, gold being malleable and ductile had many applications in the society. It could be cold hammered into wafers and drawn into thin wires to produce ornamental body wares. Its unique color and natural gloss was in early times equated it with the sun. Gold is hardly affected by harsh treatment and thus its incorruptibility made it to be used as sign of permanence. Rulers and royal families wore gold regalia as a sign of wealth and power. Gold’s versatility, rarity, uniqueness, aesthetics and popularity explain why the metal of gold holds more monetary value than most other metals since 1300 AD to date. [specific culture still missing here -- ancient Mesopotamian Sumerian culture, whichever other culture you add, then also include one from around 1300AD/CE.]] Gold has served as a status symbol since antiquity and more so among the royals in Mesopotamia. In Mesopotamia, members of the royal clan of Ur were buried with their gold jewelry like the Queen Puabi’s skeleton reveled at the royal cemetery located at Ur. Queen Puabi was buried with headwear and necklace with golden beads (Oakes 20). These lavish tombs of Ur used by the royals are regarded as the one of the most important ancient findings about the study of ancient Mesopotamian jewelry. The king had more power than the queen and this was reflected on the gold they used to wear (Oakes 20). [[this source is not listed on the works cited, thus its validity not known.]] The Ur cemetery has a lot of gold which can be used the various types of gold objects as well as their uses (Oakes 20). The versatility of gold makes it have numerous applications. Traditionally, malleability, ductility and resilience of gold made it possible to make helmets, necklaces, earrings, cups, garlands and delicate chains out of gold. Gold had and still has numerous classifications and qualities. [intro needed – who is Levey – introduce person] Levey classifies gold under “green gold, fine gold, white gold, red gold, superfine gold and refined gold” grades in increasing order of value (31-36).[[instead specific page this quote is from]] These names defined the purity of gold for official uses. The fully refined gold was the most valuable and most precious often associated with the wealthy and royalty (Levey 31-36).[[specific page this quote is from]] Sumerian jewelry in Mesopotamia served virtually all the functions of gold which were to occur in the course of time. As a matter of fact, Sumerians had more types of jewelry than there are today according to Guido Greg.

1. Dahiya
2
Value of Gold
(-2 late submission)(-4.1) = 13.9/20
Content
Thesis= 1/1
Body content= 9.7/13
Conclusion= 2/2
Format/Composition= 2 /2
Documentation MLA (in-text citations and Works Cited)=
1.2/2
Value of Gold
Gold has been used to produce lasting currency, jewelry,
sculptures, testaments, statues and for decoration since
antiquity (Mark par.1). Gold has also been used historically as a
sign of immortality, wealth and power. Anciently, gold being
malleable and ductile had many applications in the society. It
could be cold hammered into wafers and drawn into thin wires
to produce ornamental body wares. Its unique color and natural
gloss was in early times equated it with the sun. Gold is hardly
affected by harsh treatment and thus its incorruptibility made it
to be used as sign of permanence. Rulers and royal families
wore gold regalia as a sign of wealth and power. Gold’s
versatility, rarity, uniqueness, aesthetics and popularity explain
why the metal of gold holds more monetary value than most
other metals since 1300 AD to date. [specific culture still

2. missing here -- ancient Mesopotamian Sumerian culture,
whichever other culture you add, then also include one from
around 1300AD/CE.]]
Gold has served as a status symbol since antiquity and more so
among the royals in Mesopotamia. In Mesopotamia, members of
the royal clan of Ur were buried with their gold jewelry like the
Queen Puabi’s skeleton reveled at the royal cemetery located at
Ur. Queen Puabi was buried with headwear and necklace with
golden beads (Oakes 20). These lavish tombs of Ur used by the
royals are regarded as the one of the most important ancient
findings about the study of ancient Mesopotamian jewelry. The
king had more power than the queen and this was reflected on
the gold they used to wear (Oakes 20). [[this source is not listed
on the works cited, thus its validity not known.]] The Ur
cemetery has a lot of gold which can be used the various types
of gold objects as well as their uses (Oakes 20).
The versatility of gold makes it have numerous applications.
Traditionally, malleability, ductility and resilience of gold made
it possible to make helmets, necklaces, earrings, cups, garlands
and delicate chains out of gold. Gold had and still has numerous
classifications and qualities. [intro needed – who is Levey –
introduce person] Levey classifies gold under “green gold, fine
gold, white gold, red gold, superfine gold and refined gold”
grades in increasing order of value (31-36).[[instead specific
page this quote is from]] These names defined the purity of gold
for official uses. The fully refined gold was the most valuable
and most precious often associated with the wealthy and royalty
(Levey 31-36).[[specific page this quote is from]] Sumerian
jewelry in Mesopotamia served virtually all the functions of
gold which were to occur in the course of time. As a matter of
fact, Sumerians had more types of jewelry than there are today
according to Guido Gregorietti, a jewelry historian.
The cost of gold can partly be explained by supply demand
relationship (Batchelor and Gulley 37-42). Prices of
commodities are not set by a single organization because they
are a compromise between the production cost and the price

3. people are willing to pay. Gold is inarguably very rare while it
is also expensive to extract and refine meaning the base price
should be substantially high. A lot of people want to possess
gold, thus want to buy it, but the supply of gold remains
relatively steady with time. Many people will have to compete
with one another for the little gold available byincreasing the
prices. In the ancient culture, the dead were buried with gold as
a symbol of the deceased’s social status.
Asia Minor is the first region to use gold currency in the late
8th century BCE. The first coins were stamped on one side and
irregular in shape (Metcalf 49). [[this source is not listed on the
works cited, thus its validity not known.]] Metcalf further
asserts that king Croesus of Lydia was the first image to be
stamped in gold coins (49). Lydians used to add salt to impure
gold to evaporate the silver impurities hence obtain pure gold.
Elsewhere, the Mycenaean used gold coins widely as well as
Greek and Roman Empires. Most of the coins in Heraclea
contained the head of Athena wearing helmet in the manner of
Thurium.
Throughout history, gold has been used as a store of value.
Although it is clear that the world needed and still needs a
currency system to store value and handle trade, it is fascinating
why gold was chosen. Gold’s portability, resilience and
stability, trustworthiness, universality and diversion made it the
best option. Even in early Mesopotamia, farmers were
exchanging their harvest for gold. The supply of gold has been
relatively stable over time while the demand has been
ballooning. It is also not likely new gold mines will be
identified any time soon. The demand for gold coupled with the
constant supply leads to an increase in price of gold. Today, the
price of gold is very liquid. Today, only one grade of gold is
used and thus can be used as a system of single pricing. As
opposed to other metals, gold has very little if any industrial
use except for making semiconductors. Therefore, very little of
the valuable commodity is diverted from trading. Gold is
incorruptible and has thus been used in dentistry for 3000 years

4. (Corti, et al 24). [[this source is not listed on the works cited,
thus its validity not known.]] Today gold is being used my
celebrities to decorate their teeth which is a new development
on the use of gold in the modern age. they add grills to the teeth
so their smiles could sparkles
In conclusion, it can be said that gold is a metal which is used
as both a unit of account and elemental store of value (Lehrman
12). [[this source is not listed on the works cited, thus its
validity not known.]] Gold is relatively resilient and thus in the
ancient times, the past, the present and the future; the value of
gold as a metal, store of value and unit of account is backed by
science and nature rather than economic forces. Value of gold
rose even before civilization when little of its scientific
properties were known. People have in the course of history
used gold in cooperation as a measure of value. It is evident that
systems of debt and money come and go but gold remains
timeless (Bruno, par. 1). This explains its extraordinary nature
and the reason why it is so precious and expensive. Gold was
used as a symbol of antiquity because of its deviance to age and
as a symbol of social status and royalty in Mesopotamia and
Greece. These applications explain why gold’s price is very
high compared to other metals.
Work Cited
Batchelor, Roy, and David Gulley. "Jewelry demand and the
price of gold." Resources Policy 21.1 (1995): 37-42.
Hirst, Kris. Artifacts of the Royal Cemetery of Ur (2013).[[not
in MLA]]
Levey, Martin. "The refining of gold in ancient
Mesopotamia." Chymia 5 (1959): 31-36. (online). Accessed 28th
November, 2016 www.jstor.org/stable/27757174.Accessed date
goes here instead.
Mark, C. Gold in Antiquity. (2014). Accessed 28th November,
2016 http://www.ancient.eu/gold/
PAMP. The Art & Culture of Gold (n.d). Accessed 28th
November, 2016 http://www.pamp.com/goldinfo/history[revise]
Bruno, L. (2016). Gold's Timeless Truth. Accessed 28th

5. November, 2016 http://www.zerohedge.com/news/2016-01-
01/golds-timeless-truth[has not been established as a scholarly
source to be used within this essay]]
Marketing Goals and Objectives
Continue with the case study you chose in Week 2. Starbucks
Write an analysis paper on your chosen case study (See Week 2)
where you consider the number of product choices available
in the U.S. consumer market.
This week's component analyzes Marketing Goals and
Objectives. Consider these elements as you write your paper:
· Marketing Goals (should be broad, motivational, and
somewhat vague)
· Objectives for each marketing goal.(must contain a specific
and measurable outcome, a time frame for completion, and
identify the person/unit responsible for achieving the objective)
The requirements below must be met for your paper to be
accepted and graded:
· Write between 500 – 750 words (approximately 2 – 3 pages)
using Microsoft Word in APA style, see example below.
· Use font size 12 and 1” margins.
· Include cover page and reference page.
· At least 90% of your paper must be original content/writing.
· No more than 10% of your content/information may come
from references.
· Use at least three references from outside the course material,
one reference must be from EBSCOhost. Text book, lectures,
and other materials in the course may be used, but are not
counted toward the three reference requirement.
· Cite all reference material (data, dates, graphs, quotes,
paraphrased words, values, etc.) in the paper and list on a
reference page in APA style.
References must come from sources such as, scholarly journals
found in EBSCOhost, CNN, online newspapers such as, The
Wall Street Journal, government websites, etc. Sources such as,
Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for

6. academic writing.