Cymbal Interactive, part of the Nucleus Group, specializes in healthcare marketing, offering strategic and creative solutions to healthcare companies. The document highlights the changing landscape of healthcare marketing with a focus on digital and interactive media, and outlines Cymbal's services to enhance marketing strategies and revenue. They provide insights through strategic planning, digital solutions, and analytics to optimize marketing efforts.

1. Who We AreHow We Can Help

2. Cymbal Interactive Is a Nucleus Group Company

3. (strategy)(creative)(four affiliated companies focused exclusively on healthcare)(digital)(insight)

4. (strategy)(creative)(four affiliated companies focused exclusively on healthcare)(digital)(insight)

5. HEALTHCARE MARKETERHEALTHCARE MARKETERMEDICAL/LEGAL/REGULATORYMEDICAL/LEGAL/REGULATORYHomeFamilynursePrimary care physicianHospital Specialist NurseSNFNurseLaboratoriansSNFNurse Medical directorALFNurse PhysicianHEALTHCARE PROFESSIONALCAREGIVERALFNurse Physician on staffPATIENT (Consumer)Govt./MilitaryPBMMedicaidDiseasemanagement MedicareINFLUENCERPAYORInformation sourcesPrivate health planPharmacistsSelf-insuredcompany planPeers / Fellow patientsHealthcare Marketing: Our View

6. Healthcare marketing is changing with increased spend on interactive media

7. Interactive Marketing and Digital Media isNOT an experiment

8. Often, no CLEAR path exists

9. We can help healthcare companiesNAVIGATE digital marketing

10. Creating campaigns that ENHANCE existing strategy

11. Helping you OPTIMIZE your marketing mix and marketing spend

12. And MAXIMIZING revenue

13. Our healthcare experience, means that you don’t have to teach us…

14. How?

15. STRATEGIC analysis and planning

16. creating AWARENESS

17. improving EDUCATION

18. driving ADOPTION

19. increasing EVANGELISM

20. Digital Solutions for Healthcare MarketersINCREASEEVANGELISMCREATE AWARENESSDRIVEADOPTIONIMPROVEEDUCATION

21. Analysis Informs Ongoing SuccessDigital marketing planning and strategic sessions

22. Customer insight solutions and market research