Web possibilities

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The web offers so many options for scholastic journalists to cover their student body. Here are a few examples of tools you can use.

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Web possibilities

  1. 1. Oh, the places you’ll go Getting your staff online and getting the most out of the experience Jim Streisel, MJE HiLite adviser and communications adviser Carmel (IN) High SchoolWednesday, July 11, 12
  2. 2. The good ol’ days 1937 1944 1971 1982Wednesday, July 11, 12
  3. 3. Just yesterday (metaphorically) Broadsheet Color Publish every two weeksWednesday, July 11, 12
  4. 4. Then…Wednesday, July 11, 12
  5. 5. ...the Web 1996-97 Mid to late 2000s 1999ish Early 2000sWednesday, July 11, 12
  6. 6. TodayWednesday, July 11, 12
  7. 7. Arrrghhhh!Wednesday, July 11, 12
  8. 8. That’s pretty scary. How do you keep up?Wednesday, July 11, 12
  9. 9. Take a breath...Wednesday, July 11, 12
  10. 10. Now...Wednesday, July 11, 12
  11. 11. Now... Think about what you want to accomplish. • Just get online? How often? How many new posts? • Be more social? Why? Who? • Share video? Audio? • What does your student body use most often?Wednesday, July 11, 12
  12. 12. Pick oneWednesday, July 11, 12
  13. 13. Pick one ...then explore.Wednesday, July 11, 12
  14. 14. WebsitesWednesday, July 11, 12
  15. 15. Websites • This is the building block/canvas for all of your expansion. • Most use the free Wordpress content management system (CMS) - could use Drupal, Joomla, etc. (also free) • A way to post breaking news, updates, visuals (slideshows, videos, etc.)Wednesday, July 11, 12
  16. 16. Lots of ‘themes’Wednesday, July 11, 12
  17. 17. What’s new? ‘Responsive’ themesWednesday, July 11, 12
  18. 18. What to store?Wednesday, July 11, 12
  19. 19. PhotosWednesday, July 11, 12
  20. 20. Photos: Why? • Readers love slideshows. • Great to utilize all those photos you (should) already have but weren’t able to place in print. • Easy to upload.Wednesday, July 11, 12
  21. 21. Photos: How? Lots of free services available online: • FlickR • Fotolog • Picasa • PhotobucketWednesday, July 11, 12
  22. 22. VideosWednesday, July 11, 12
  23. 23. Videos: Why? • Can help tell visual and auditory stories better. • Can enhance existing print coverage. • Like photos, easy to upload. • You don’t have to be a broadcast genius. Short clips work best. >>Wednesday, July 11, 12
  24. 24. Videos: How? Lots of free services available online: • YouTube • SchoolTube • VimeoWednesday, July 11, 12
  25. 25. IssuuWednesday, July 11, 12
  26. 26. Issuu: Why? • Archives content • Great for parents/alumni • My favorite way to look at the paper.Wednesday, July 11, 12
  27. 27. Issuu: How? • Get PDFs of your publication. • Go to www.issuu.com • Follow the instructions. (It’s pretty straightforward.)Wednesday, July 11, 12
  28. 28. Let’s get social.Wednesday, July 11, 12
  29. 29. So many options… • Facebook • Twitter • Pinterest • Foursquare • More…Wednesday, July 11, 12
  30. 30. Facebook…PagesWednesday, July 11, 12
  31. 31. Facebook… Have an identity and a personality.Wednesday, July 11, 12
  32. 32. TwitterWednesday, July 11, 12
  33. 33. Twitter…diversifyWednesday, July 11, 12
  34. 34. PinterestWednesday, July 11, 12
  35. 35. Put it all together…Wednesday, July 11, 12
  36. 36. StorifyWednesday, July 11, 12
  37. 37. Great way for students to ‘build their brand.’Wednesday, July 11, 12
  38. 38. Branding (above) From the HiLite, Carmel High School (left) From the Kirkwood Call, Kirkwood High SchoolWednesday, July 11, 12
  39. 39. Other cool stuffWednesday, July 11, 12
  40. 40. QR codesWednesday, July 11, 12
  41. 41. CoverItLive Election coverage Sports coverage Olympics Fantasy sports Other???Wednesday, July 11, 12
  42. 42. CoverItLive in action From Westside Wired, Westside High SchoolWednesday, July 11, 12
  43. 43. AurasmaWednesday, July 11, 12
  44. 44. Or you can get really cool… From FHNToday, Francis Howell North High SchoolWednesday, July 11, 12
  45. 45. Bringing it all together From the Foothill Dragon Press, Foothill Technology High SchoolWednesday, July 11, 12
  46. 46. So what’s all this mean? How do your readers read? Play to those habits.Wednesday, July 11, 12
  47. 47. Use analyticsWednesday, July 11, 12
  48. 48. Resources www.jeadigitalmedia.org http://www.studentpress.org/nspa/ http://www.columbia.edu/cu/cspa/ http://www.facebook.com/journalists On Twitter: @manfull @dgoble2001 @storify @ericasmith @jeadigitalmediaWednesday, July 11, 12
  49. 49. Contact info and then questions Jim Streisel jstreise@ccs.k12.in.us @CarmelJimWednesday, July 11, 12

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