CWG Project.pdf

Design & PR - SUNY New Paltz
Prof. Hekker - Febuary 2023
EMMA GOODALL, YACINE QUALLES, SARAH TORRES, SARAH
INCARDONA, BLAKE SCHROKO, STEVEN NIEVES

Overview (3-4)
Clients online prescence (5-7)
SWOT Analysis (8)
College Initiative (9)
Competition (10-11)
Goals (12-13)
Mood Board (14)
Demographics (15-22)
Local and national Opportunities (23)
Social media (24-27)
College Initiative launch Plan (28)
COnclusion (29)
Ackowledgements (30)

Based in Chicago, IL
Started music at 4-5 years old
High level small artist - Performance numbers increase each
year
Hype, Rage, Hip hop of Alternative trap genre
Live performer
Praise from peers and audience - Quality of music, brand
image, professionalism, consistency
Personal opportunities: Invited to headline in local area, be
part of music industry events, perform at record labels
Walt Nobles - "Walt from the Future"

Mission statement: "To inspire artists of
tomorrow"
Core values:
community - everyone feels celebrated
Integrity
Respect
Brand: FutureVision
OVERVIEW OF
BRAND
Business officially started in late 2019 - legally filed in April 2020
develop career in entertainment industry
Superstar and mogul
Lead media conglomerate
Personal goals:

the instagram stories give a deeper
insight to his life and thoughts;
create instagram highlights dedicated
to something you do for your brand.
Examples:
TRAVEL: this can include trips
you've taken to connect and
collaborate with other rappers
and producers,
Include more aesthetically pleasing
content. examples on the next slide
https://www.instagram.com/waltfromthefuture/?hl=en
https://www.instagram.com/waltfromthefuture/?hl=en

Some of the artist listed such as lil uzi vert, have
been able to establish A brand, music, and persona..
many of his fans know him for his music and some
may know him from his personality.
Travis scott has also been able to establish a
multifaceted brand, where many of his fans may know
him for his music, and some may know him for his
fashion sense and style.
don toliver has been able to keep a low profile on
instagram, however, when he does utilize instagram, his
team uses the platform to set an intentional theme
arund his newest album.

utilize Tik Tok as a whole more in terms of
his niche. Comment and stitch on fellow
upcoming Tik Tok rappers post
Increasing comment interactions, both
negative and positive, Staying on top of
engagement to retain an interactive
following. Also increase different types of
interactions. Video responding to the
comments instead of commenting back.
expand on the "Add this song to your playlist
when/if”. Work on adding the title of the song
along with the Artist name
“WaltFomTheFuture” to the Tik Tok.

T
W
S
o
Weakness
Threats
Strengths
artists don't support other artists
Timing
other competition/rappers in the surroudning region
college booking avaliability
rules and regulations
he has an understanding of current
trends on social media
within the current deomgraphics to be
relaible to his intneded target audience
TikTok Media Following
Not very multifaceted
lacking Alternate brand
nickname
Oppertunity
Strategically advertising on social media
expanding link tree, increase tik Tok
Engagement
Colombia College's 7th Annual
The Fresh Connect Festival

Name: "The Tomorrow Tour" or "The Sound of Tomorrow"
Opportunities at local colleges
College tour/festivals
Focus: University of Illinois Chicago, DePaul University, Columbia College,
Northwestern University
Local- starting base before expanding further into Illinois
Goal: gain exposure within college and post-graduate community

Colombia College Hip hop Club
Mohit: a hip-hop-influenced artist who
performed at Colombia College's fresh
connect Hip Hop Festival
College Music Scene:
learning from competitors
Expanding Link Tree to include
upcoming events
all social Media platforms
Derik Wealthy Soul &
Booman Forever
Link Trees

Streamline Instagram
more professional shots of
performances (video and
photos)
Keep tik tok videos separate
from Instagram so viewers
can easily see all
performances, and updates
on future events

Overall goal: connect with target audience
Phase 1
Phase 2
Phase 3
promote "product" to audience
repeat exposure
Influencer campaign
Advertisement infrastructure
"Product phase"
Social media content behind music.
Content production
work on TikTok and other social media content behind the music
design and present 12-15+ ads
Appeal to both niche and mainstreme audiences
What THE client is asking for:
3 month plan:

Phase 2 - February
Choosing best content
Decide “best selling content"
SWOT Analysis: what works/doesn’T work
Mood board: design for brand —> design for ads

Desired Color
pallet
MOOD BOARD

Race Focus: Black & Hispanic, spillover range: White and Asian
Moderate - high education (some college - full degree)
Type: Hype, rage, non conformance
Music Type: Travis Scott, Don Toliver, Lil Uzi, Baby Keem
High energy lifestyle, alt hobbies and media intake
Location: Midwest region, focus on big cities (chicago, detroit,
cleveland, Cincinnati, Minneapolis, Indianapolis)
Target Locations: University of Illinois Chicago, DePaul
University, Columbia College, Northwestern University
Target Market 18-27
Spillover range: 16-34

Female Male
13-17 18-24 25-34 35-44 44-54
20
15
10
5
0
For walts intended target
audience,
his ae range fits within the
demographics
of instagram users for the age.
His main target audience would
be towards the male
demographic.
https://blog.hootsuite.com/social-media-demographics/

% of Tik Tok Users
10-19 20-29 65< 35-44 44-54
25
20
15
10
5
0
statistics show that In the USA,
25% of TikTok users are ages 10
to 19. And 22% are ages 20 to 29.
Of Americans 65 years old or
more, 4% use the platform.
https://blog.hootsuite.com/social-media-demographics/

H
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40%
30%
20%
10%
0%
Hispanic 36%
White 23%
Asian 21%
Black/African American 7%
International 7%
Other 6%
-Aligns with client's target demographic
-target audience can be utilized and
spillover range
-Named one of the most musical and
diverse public research universities
University of Illinois Chicago. (n.d.).
Retrieved March 5, 2023, from
https://www.uic.edu/about/diversity-
at-a-glance/

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50%
40%
30%
20%
10%
0%
Hispanic 22.0%
White 50.0%
Asian 12.0%
Black/African American 8.0%
International 3.0%
2 or more races 5.0%
unknown 1.0%
-Named best college radio
station in the nation in 2020
-radio depaul
by our College Data Analytics
Team       Un
biased Factual Guarantee. (2023, March 1). DePaul
University Diversity: Racial Demographics & Other
Stats. College Factual. Retrieved March 5, 2023, from
https://www.collegefactual.com/colleges/depaul-
university/student-life/diversity/

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40%
30%
20%
10%
0%
Hispanic 8.50%
White 30.6%
Asian 13.0%
Black/African American
5.12%
2 or more races 0.219%
-diverse
-can align with target
demographic
-amplified chicago: student
podcast
by our College Data Analytics
Team      
 Unbiased Factual Guarantee. (2023,
March 1). DePaul University Diversity: Racial
Demographics & Other Stats. College
Factual. Retrieved March 5, 2023, from
https://www.collegefactual.com/colleges/depa
ul-university/student-life/diversity/

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60%
40%
20%
0%
Hispanic 17%
White 52.2%
Asian 24.5%
Black/African American 12.1%
international 10.5%
-spotify playlist "the
sounds of spotify"
northwestern magazine
Diversity. Undergraduate Admissions -
Northwestern University. (n.d.). Retrieved
March 5, 2023, from
https://admissions.northwestern.edu/student-
life/diversity.html

Race
Percentage of
hip-hop music
in their Top
100 tracklist
Black 70%
Hispanic 31%
Other 14%
The college market would be a good market to target due to this
age range being the most involved in this genre
""Rap/hip-hop is the most popular among 16-24 year olds and listeners
from black communities"
"out of 100%, 35% of black americans lsiten to rap/hip-hop"
HeadphonesAddict. (2023, February 22). 48 Rap & Hip-Hop Statistics 2023: Listeners, demographics, industry.
HeadphonesAddict. Retrieved February 28, 2023, from https://headphonesaddict.com/rap-and-hip-hop-statistics/

TO strengthen the persona of waltfromthefuture and develop a mulifacted brand identity all
consumers can relate and connect with; we look to begin implementing these social media
strategies on a tentative schedule:
"The Future is Now" Campaign - give artists control
Daily VLOGS
Implementing a weekly vlog that gives viewers an inside look into walt from the future Tale
viewers alongside your days off and your days in the studio.
ootd
show viewers your brand overall in addition to music, walt from the future is a brand, a persona,
how does this persona translate not only to your music but to your fashion sense.
Collaborations
Connecting with other upcoming rappers (examples: @mhccj)
collaborate with @beel.entertainment (13.2Kfollowers) he shoots music videos for upcoming rappers.
Repeat exposure

The key here is to allow your
audience to see you from
different angles, more than just
the surface layer of putting out
your music.
an Example of how to implement
the daily vlogs/day in my life into
the current social media routine +
possible connections:
1.

an Example of how to implement the
podcast into the current social media
routine.+ possible connections:
finding local podcast or even a few
hours out of state. this is a great
opportunity to give a deeper
understanding to who is
"waltthefuture" and explain to the
audience wh they should be engaging
and interracting with your brand and
streaming your music.

Advertise on instagram stories and posts
Vlog experience - utilize tiktok
Get involved in community - follow local
businesses/artists in area and student ran
media

Promote on social media
Collaborate with other artists headlining - broaden demographic
Gain exposure
DePaul University - Radio DePaul
Columbia College Student Podcast
The Sound of Northwestern University on Spotify
Vlog experience
"College Tour": Play at local colleges and festivals

In order to elevate his online presence, Walt must revamp his TikTok
and gain a following.
We created a launch plan for a "college tour" in order to reach a
portion of his demographic where he would be performing at local
colleges as a starting point before expanding to more local and
eventually national opportunities.
We also provided our client with ideas on how he can expand his brand
and social media in order to promote his overall "future is now"
campaign.

Emma Goodall (1-4, 9, 12-13, 27-30)
Sarah Torres (5-8, 16-17, 24-27)
Blake Schroko (8, 14, 31)
Steven Nieves (8, 23)
Sarah Incardona (2, 8, 10-11)
Yacine Qualles (8, 15, 18-22)
Design and Formatting: Blake Schroko and Emma Goodall

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